Global Multi Nutritional Supplement Market: Manufacturers Benefitting by Promoting Products through Gym Trainers and Medical Professionals, notes TMR

As consumers across the globe are becoming more aware about what they are consuming as part of their daily diet and are knowledgeable about body requirements, the demand for nutritional supplements is on the rise. As consumers realize that their daily intake of food is not fulfilling the nutritional requirements needed for anb active and healthy life, they are seeking various multi nutritional supplements. Transparency Market Research (TMR) in its latest report, studies the global multi nutritional supplement market. The report is titled “Multi Nutritional Supplement Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024 Top of Form.” The report suggests that the availability of a variety of supplements such as herbal, mineral, sports, and meal replacement supplement are giving consumers a wide option to choose as per their requirements, and this is boosting the growth of the market.

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An improvement in the economic condition and disposable income are enabling consumers to spend more on dietary supplements. The smart and educated consumers are inclined towards opting for multi-nutritional supplements rather than opting for several supplements, each catering to a single nutritional deficiency. This is also driving the global multi nutritional supplement market towards growth. The social media is emerging as an effective medium to convey promotional messages and creating a heightened level of awareness among consumers, encouraging them to buy multi nutritional supplements, keeping their health in mind.

Multi nutritional supplements are being purchased by consumers from health stores, hypermarkets, drug stores, and super markets. Most leading players operating in the market are promoting their brand and products through medical professionals. Some companies are promoting their products via gym trainers and gym instructors. With the obese population coupled with unfit population on the rise, this promotional strategy is working well for market players. Some of the players operating in the global multi nutritional market are: Amway, Nature's Bounty, Inc., Puritan's Pride, Inc., and Rexall Sundown, Inc.

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The only factor restricting the demand for these supplements is their high price. This makes it difficult for consumers in the cost sensitive areas to purchase these supplement. However, the market continues to flourish in the developed regions of North America and Western Europe. It is most likely that the emerging countries in Asia Pacific and Latin America will soon catch up with the trend of including multi nutritional supplements in their diet. This is because the economic condition and disposable income of the people in these areas is steadily improving. Hectic lifestyles of people have made it difficult to maintain a healthy lifestyle and thus, people in these regions are expected to demand multi nutritional supplements in the near future.

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