teliad, the leading German text link marketplace, is now also available in English
teliad is the German market leader in the field of text link advertising. The company achieved a growth in turnover of 450 % in the business year 2007 compared to the previous year. On account of this extraordinary success on the German market, the establishment of an international text link marketplace was, for Andreas Armbruster, founder and CEO of teliad, a natural strategic measure for the company’s further development. Alongside the consistent expansion and improvement of the product range, the current corporate strategy is aimed at growth. “Internationalisation is an important part of the corporate strategy. We are growing rapidly. The numbers of enquiries and registrations from new foreign customers have increased strongly during the past few months. However, it has been difficult up to now for foreign customers to find their way in the German marketplace. We are now very well equipped with German, English, Spanish, French and Italian and can reach a large target group. Through the English marketplace in particular we can reach customers all over the world. English is understood by a large proportion of web users, especially those who are involved in e-commerce. We are sure that we will grow quickly internationally. Even now, awareness of teliad already exists beyond the borders of Germany,” explains Andreas Armbruster. The international portal will be attended to from the Stuttgart site. However, there will be support in the respective national language. In addition the company provides a detailed information and FAQ area, which is intended to provide information to foreign customers on all questions surrounding the topic of text links.
Text link advertising is an effective form of online advertising. As direct HTML links, text links contain an advertisement in text form with brief written information. They specifically raise the relevance for search engines and, as a result, increase the number of visitors. teliad makes text link trading simple and effective with its marketplace. The company offers a user-friendly platform with a series of useful core functions, such as a free customer account, a clear system for managing the text link bookings and offers, and regular emails informing about all activities. Customers can save themselves the time-consuming search for suitable link partners, the laborious processing of payments and the constant checking of paid text links. Besides simple text links, teliad also offers the self-developed innovative products “Content-Links” and “InLinks”, which are aimed at integration of the text link in the content area of the webpage. The new text link products differ from regular text links in that they methodically target the valuable content area of a webpage. With Content-Links, the advertiser can book a complete section or an area of the content area, which he can then place himself. This could take the form of small ads, articles or complete blog entries. On top of that the advertiser can set a text link in this area, hence guaranteeing a particularly effective advertisement. InLinks are text links that can be booked inside a text which the seller has already specified. The buyer thereby purchases a text link to a keyword within an already existing text on the webpage. Following the booking, the static word is linked to the buyer’s URL.
teliad is the leading German marketplace for text links. The company offers a trading platform for simple and effective text link advertising. Text link advertisements are static links that take the form of text advertisements containing short descriptive information, and are predominantly placed in the editorial environment of a webpage. What is special about text links is that they not only purposefully lead visitors to a webpage, they also increase its search engine relevance. teliad’s marketplace offers the customer high quality, little effort, continuous control and simple management in text link advertising. There are constantly more than 50,000 text link places on more than 7,000 URL’s on offer. Advertisers can select high-quality text links from over 35 categories, such as real estate, health, finance and travel. The trading platform is additionally available in German, Spanish, French and Italian. Further information can be obtained at www.teliad.com.
Head of Marketing
teliad Internetmarketing GmbH
Kreuznacher Straße 62
Tel: +49 (0)711 9011 578
Fax: +49 (0)711 9011 579
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