The new teliad: future-proof link building and content marketing with new products
Stuttgart, 23/04/2014 - Now with a total of eight products, the leading link building and blog marketing provider in Europe now offers new content-marketing products in the form of advertorials, video marketing, press releases and infographics as well as the traditional blog post marketing. We've also made some improvements for our campaign service. An entirely new user interface has been set up to make it easier to manage offers and bookings.
Four new content products on the marketplace
Blog Posts used to be the only blog marketing product on the marketplace. We had already expanded the opportunities offered by Blog Posts in the past year. The new products meet the increased demand for blog marketing for different objectives. Advertorials are texts written by the advertiser and are published by the publisher. Guest articles option: includes link to author’s Google+ profile. The video marketing and infographics products are used to improve your brand’s visibility with web videos and graphics and can be used to launch a viral media campaign. We also introduced another product to share press releases. Advertisers now have a wide range of options available to communicate their brand’s message. Nearly 10,000 blog marketing offers from publishers have already been booked. And publishers benefit because they can register their blogs in a single step for all of the content marketing products.
The demand for blog articles in the online marketing industry continues to increase: articles can be launched on relevant blogs that reach a large target audience; these are often shared either on other blogs or social networks. Added content value, interesting videos and illustrative graphics promote more sharing. Potential customers are reached directly. In addition to enhancing the advertiser's image, content marketing has a particularly positive effect on search engine relevance. "These new products take full advantage of the opportunities made available by qualitative blog marketing", explains teliad CEO Andreas Armbruster. Expanding the product’s offer was pushing the previous version of the marketplace to its limits. "This opportunity was used for a complete redesign of the teliad.com platform and customer area", said Armbruster about the switch to a user-friendly, updated design. This is also the basis for a number of new features and products that are currently in development.
The established link building products Text Links, Post Links and Presell Pages will still be available. The recipe for success: teliad is not a link network, but instead mediates between completely independent advertisers and publishers who manually set up backlinks and articles. All offers are real web projects and are reviewed regularly. Many mechanisms, attention to topical relevance and manual verification of links ensure long-term security and effectiveness.
Offering more flexible campaigns
"Content marketing is the link building of the future" is an opinion shared by most experts. This is the reason behind the introduction of new products, which will also be used in our campaign service. We have also redesigned and simplified the campaign management and reporting within your customer account. Blog marketing campaigns are now also available as long-term, renewable campaigns. "The campaigns are carried out by experienced campaign managers and SEO experts", said Armbruster, "and are aimed at customers who do not have the time or expertise for link building or blog marketing ". A fee of just 10% of the booking price is added for this complete service package.
With all these changes, teliad remains true to its core competence. You can check out these improvements to our marketplace and more by going to www.teliad.com and our four international versions of the platform.
teliad is an international SEO service provider offering a wide range of link building, content marketing and search engine optimization products. The company was founded in Stuttgart in 2005 and now has a global customer base, including SEO agencies, well known global corporations and specialised online stores. The company's activities focus on providing a user-friendly self-service marketplace and campaign service. In recent years, the services have been continuously improved and the product portfolio has continued to expand. The platform is now available in five languages (German, English, Spanish, French and Italian). Along with its in-house own SEO agency seonative (www.seonative.com), teliad has been offering the full range of search engine optimization services since August 2011.
teliad Internetmarketing GmbH
Kreuznacher Straße 62
70372 Stuttgart, Germany
Tel: +49 (0) 711-231 971-26
Fax: +40 (0) 711-231 971-32
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