BOOTHEEL TRADING CO. BY SHERYL CROW LAUNCHES IN CANADA AT BOOTLEGGER STORES

VANCOUVER, BC – Nine-time Grammy award winner and internationally acclaimed singer/songwriter Sheryl Crow will debut her newly created denim collection Bootheel Trading Co. this fall. The collection, inspired by Sheryl Crow’s voice and vision, is now available at select Bootlegger stores in Canada.

“I’ve spent years collecting some of the most amazing pieces and never thought I would be able to bring the spirit of this vintage, laid-back fashion to life with comparable quality at a price with every woman in mind,” says Sheryl Crow. “I’ve learned to appreciate the simplicity of life these days and throwing on a great pair of jeans is just one of those simple pleasures I take comfort in. I hope Bootheel offers a little bit of easy style and comfort to a few ladies out there.”

Bootlegger will be featuring four Bootheel Trading Co. jean styles – Nashville, Missouri DK Used, Memphis and Kennett. Informed by turn-of-the-century work wear with a hint of early Americana influence, the collection speaks to the heritage of denim in its early iterations with a modern, feminized point of view. All styles come in a darker medium stone wash, a higher back rise with a lower front rise for a more comfortable fit, and a scalloped back yoke which lends a more flattering fit to the female shape. Silhouettes are available in both a bootcut and a flare leg. Pockets are two-pieced and vary in details from subtle top stitching, to bold blanket stitches and trims created from washable suede and leather also mark several of the styles. Retail price point for the collection at Bootlegger will range from $65 to $68 for jeans.

Crow announced plans to collaborate with Western Glove Works on a collection of denim based apparel under the singer’s newly formed lifestyle brand Bootheel Trading Co. Western Glove Works is one of the largest designers and manufacturers of denim products in North America and manufactures the Silver Jeans, 1921, DVB and JAG Jeans brands.

Bootheel Trading Co., a moniker that nods to the region of Missouri in which Ms. Crow grew up, will encompass one-of-a-kind offerings of affordable, fashionable and cause-minded products to mainstream consumers.

For more information on Bootlegger and to find a store location near you, please visit: www.bootlegger.com

Bootlegger
4460 Jacombs Rd
Richmond, BC
V6V 2C5

MEDIA CONTACT: Jennifer Domansky, Marketing Coordinator
PH: 604-303-8225
EMAIL: jdomansky@bootlegger.ca

About Bootlegger
Bootlegger, which has been internationally recognized since 1971 for their affordable, fashion forward pieces and accessible cross-country store locations, is proud to offer males and females an incredible selection of denim styles to glam up their gams. The Canadian-based company carries all the sought-after brands including Guess, Buffalo, Mavi, LTB, Parasuco and Silver, which all come in several different styles, colors and costs. Bootlegger sells their in-house Brody brand starting at just $39.50.

About Sheryl Crow
Since the release of her 1993 multi-platinum album ”Tuesday Night Music Club,” Sheryl Crow has become one of the most successful female singer/songwriters of her generation, having sold more than 35 million records worldwide. In addition to her music, Sheryl is a devoted advocate for many humanitarian causes including building awareness for breast cancer of which she is a survivor.

About Western Glove Works
In 1921, the first generation Silver family started a garment factory in Winnipeg, Canada to produce leather gloves and denim work wear built tough for workers across North America. The company has come a long way from its modest beginnings when Gauntlet Gloves, Treatemruf Riders Pants and Handy Andy Overalls were all the rage. Today, Western Glove Works is one of the largest apparel manufacturers in Canada and a leader in the denim manufacturing industry, serving markets throughout North America, Europe and Asia.

This release was published on openPR.