openPR Logo
Press release

High Gas Prices Drive Shoppers to the Web

07-10-2008 04:30 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Solar Velocity

/ PR Agency: Solar Velocity
Solar Velocity | A leader in Interactive & Digital Marketing

Solar Velocity | A leader in Interactive & Digital Marketing

The ever-increasing cost of gasoline – the current American average is $4.11 per gallon – is encouraging more and more consumers to pick up their mouse, rather than pick up their keys and drive to a local retailer, according to a recent survey conducted by Harris Interactive. One-third of the 2,363 adults surveyed stated that the high price of gasoline was the determining factor for shifting their shopping habits from traditional brick and mortar locations to online e-commerce stores.

"Most consumers are aware of the sales tax savings (in most states) and the advantage of easy comparative pricing research on the Internet. But many respondents stated that lower prices also influenced them to shop online.

High on the list of survey respondents were these additional benefits:

The convenience of shopping from home, any time, day or night (61%)
Many online retailers offer free shipping promotions (55%)
In 2005, only 5% of those who participated in a Nielsen Homescan Survey said that higher gas prices influenced their decision to shop more on the Internet. That number tripled to 15% in December 2007.

Todd Hale, SVP of Consumer Shopping & Insights at Nielsen, said: “Unlike 2005 and 2006, gas prices didn’t drop in the fourth quarter of 2007 to enable consumers to do their typical holiday binge buying. That said, our research shows a jump in consumers shopping on the Internet as a way to deal with high gas prices. This should be a wake-up call for manufacturers and retailers alike to step up their ‘direct-to-consumer’ efforts and utilize the Internet to communicate directly with consumers in 2008, emphasizing value, variety and convenience”.

Federal tax rebate checks will also impact retailers. Forty-five percent of survey respondents plan to spend their rebate on retail purchases.

What this means is there is a big opportunity for companies to sell their products online, and advertise their companies in a variety of exciting new methods, such as PURLs, banners, pay per click, landing pages, microsites, social networking and adver-games; the opportunities are endless. If companies don’t jump on this e-commerce wave now, they will be left treading water while their competitors surf right past them.

Solar Velocity can work with you to obtain your Marketing and Technology goals with an e-commerce site that is out of this world. We will introduce you to a whole new marketing frontier, where traditional marketing and state-of-the-art online advertising work together to communicate your company’s message across the globe. Reach farther … with Solar Velocity. Contact us for a free estimate.

Solar Velocity
3300 Highlands Parkway
Suite 260
Smyrna, GA 30082
404.978.2240
info@solarvelocity.com

Solar Velocity (www.solarvelocity.com) is one of the fastest-growing interactive marketing and technology services firms in the Southeast. Founded in Atlanta, GA, Solar Velocity is an award-winning full-service marketing company that blends traditional marketing with new and interactive marketing, such as web design, Internet applications and web 2.0 online advertising. Solar Velocity’s innovative services produce measurable marketing campaigns and interactive software for medium and large businesses. Solar Velocity has been pioneering marketing and technology solutions to hundreds of companies since 1999. Clients include Cingular Wireless, AFLAC, Beazer Homes, BellSouth, BP and 99X.com.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release High Gas Prices Drive Shoppers to the Web here

News-ID: 48280 • Views:

More Releases from Solar Velocity

Morehouse School of Medicine’s New Website Completed by Solar Velocity
Solar Velocity is pleased to announce Morehouse School of Medicine’s new website launched on April 9, 2010. This is a great achievement for Solar Velocity because of the wide scope of this project. Solar Velocity created both the School of Medicine’s website (a 1400 page site) as well as an internal intranet site for the School (over 800 pages). As with most Solar Velocity web designs, the new Morehouse
Solar Velocity Celebrates its 9th Year in a Row of Being on Cobb Chamber’s Top …
Solar Velocity, LLC is a prominent company in Cobb County and has a proven track record of excellent work. For the past nine years Solar Velocity, LLC has been included on the Top 25 list in the Small Business of the Year competition. This competition is for businesses that are members of the Cobb Chamber, are for profit, have shown an increase in sales, have been in business at
Solar Velocity Adds Six New Staff Members Since Jan 1, 2010
Solar Velocity is pleased to announce the addition of six new staff members to our team thus far in the year 2010. The web design/interactive media market has grown recently, with more and more companies looking to improve their company logos, branding, websites, and social media efforts. In fact “The Value of Social Media Report , published by Econsultancy in association with Online Marketing Summit, found that
Solar Velocity to Work with Hitachi Power Tools
Solar Velocity is pleased to announce its recent partnership with Hitachi Power Tools! Solar Velocity plans to design a new interactive website that increases consumer engagement and excitement. Through this initiative Solar Velocity will create a product-centric website which will allow consumers to have positive experiences when researching products, finding retail locations, and providing customer feedback. The focus on presenting products while forming relationships with customers will give

All 5 Releases


More Releases for Interactive

Interactive Display Market
Allied Market Research has published a latest report titled, “Interactive Display Market by Panel Type (Flat Panel, Flexible Panel, and Transparent Panel), Technology (OLED, LED, LCD, and QD), Screen Size(Less than 35", 35" to 60", and More than 60"), Application (Interactive Table, Interactive Monitor, Interactive Kiosk, Interactive Whiteboard, and Video Wall), and End User (Healthcare, Retail, BFSI, Military & Defense, Transportation, Education, and Other): Global Opportunity Analysis and Industry Forecast,
Interactive Patient Care
In 2018, the global Interactive Patient Care market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025. This report focuses on the global Interactive Patient Care status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Interactive Patient Care development in United States, Europe, China, Japan, Southeast
Interactive Display Market by Region - North America, Latin America, Europe, Jap …
An interactive display typically comprises a large display screen along with a short projector, which connects to the computer and enables projecting any content present on the computer desktop. This projected content falls onto the surface of the interactive display. Users can then use a stylus, pen, or even their fingers to control the computer. The market for interactive display has witnessed expansion by leaps and bounds over the past few
Interactive Whiteboard Market
The IWB market report provides analysis for the period from 2014 to 2024, wherein the period from 2016 to 2024 is the forecast period and 2015 is considered as the base year; 2014 is included as historical information. The report covers all the major trends and technologies that would play a key role in the IWB market’s growth over the forecast period. It also highlights the drivers, restraints, and opportunities
Interactive Intelligence Inc.
DUBAI, United Arab Emirates, March 28, 2012 -- Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of unified IP business communications solutions, has successfully completed IP telephony testing for the Microsoft Unified Communications Open Interoperability Program. This testing ensures that Interactive Intelligence customers running the latest release of its Customer Interaction Center™ (CIC), version 4.0, will receive qualified telephony infrastructure and services when integrating with Microsoft Lync Server 2010 for
Interactive Algorithms
Interactive Algorithms is a real-time predictive analytics software solutions provider for capital market clients. Interactive Algorithms first product is EarlyInfo. The EarlyInfo software application will help investors and traders with market knowledge by analyzing millions of current and historical data in fractions of a second to get the correlated information as statistical and probabilistic prediction using advance AI adaptive algorithms and natural language processing. EarlyInfo will help make trading decision by