openPR Logo
Press release & LCF’s LTD 100 Collection is an Instant Sell-out

06-20-2008 05:02 PM CET | Fashion, Lifestyle, Trends

Press release from:

/ PR Agency:
LTD 100 Accessory winner: Ursula Inglis-Jones

LTD 100 Accessory winner: Ursula Inglis-Jones

Entire LTD 100 collection sells out on in only 2 minutes

London: Fashion e-tailer,, announces that LTD 100 design collection in association with London College of Fashion, was an instant sell-out when it launched online at 1pm on 16 June 2008. Within the first few minutes of going live, the 100 one-off pieces were snapped up by quick clickers eager to secure a piece of design history.

The collection of designs from London College of Fashion final year students was made up of menswear, womenswear and accessories and with all students set to receive 100% of the sales of their designs. Three winning designers were chosen from the LTD 100 collection who will go on to take up placements within the design team later this year, with the overall winner also receiving an all-expenses paid inspirational trip to Tokyo with the design team.

The LTD 100 collection and winning designers were hand-picked by a high profile panel of fashion experts including designer du jour Henry Holland, Vogue’s Emma Elwick, B Store owner Matthew Murphy and model Ben Grimes. Talking about the collection and the collaboration, Henry Holland said: “Some of the workmanship is amazing! It’s really nice to get asked to do stuff like this; supporting emerging design talent is really important.”

Winner of the LTD 100 womenswear prize was awarded to Lui Sin Ki whose structured, angular black sequin dress wowed the judges with its appreciation of the female form. Her design impressed the judges so much that she also went on to be crowned the overall LTD 100 winner.

Commenting on her design, Rob Bready,’s product and trading director and one of the LTD 100 judges, said: “We were truly impressed with the structuring of this classic design which celebrates the female silhouette in all its glory. Easy to wear and effortless, this would be a failsafe fashion favourite that most women would love to have in their wardrobe.”

LTD 100 menswear winner, Samantha Ball, won the judges over with her beautifully tailored double breasted coat. Bready said: “The tailoring on the winning piece was superb with fantastic craftsmanship and quality fabrications which gave this item a premium edge.”

Ursula Inglis-Jones, winner of the LTD 100 accessories award, was praised for the amazing detail of her oversized leather handbag. Bready said: “The craftsmanship of this design is outstanding with its attention to detail making it feel like a true luxury must-have.”

Robert Bready, Product and Trading Director, said: “This is the second year that we have joined forces with London College of Fashion to celebrate and nurture the talents of the UK’s hottest designers. This year, through the LTD 100 project, we are giving fashion lovers the unique opportunity to own a truly limited one-off garment which has the potential to become a piece of future design history. And judging by the speed at which it sold out, there is a genuine desire for new design talent out there.”

Colin Renfrew, Dean of the School of Design and Technology at London College of Fashion, said: “It’s hugely important to support young designers in this country. We produce some of the best designers in the world and through this partnership with, we are able to help develop fashion students for their future design careers.”

Notes to editors: & LCF’s 2008 collaboration – LTD 100
Earlier this year, set final year LCF students the challenge of submitting up to three designs for inclusion in an exciting capsule collection of 100 one-off designs titled LTD 100. & LCF’s 2007 collaboration – The Fame, Fortune & Fashion Awards
Last year, held its first collaboration with LCF – the Fame, Fortune & Fashion Awards. The students’ brief: to create an innovative, but commercially viable outfit inspired by iconic stars of the 21st century. The judges’ brief: to choose one menswear winner and one womenswear winner to receive the Fame, Fortune & Fashion Award. Twelve final-year London College of Fashion students made it through to the finals of the Fame, Fortune & Fashion Awards and showcased their work at a runway show held at LCF. As well as receiving half of the profits generated by their designs, students were competing for the chance to win a coveted three-month work placement with the design team., London College of Fashion, students, fashion, LTD 100, Henry Holland, Ben Grimes, Emma Elwick, Vogue, Matthew Murphy, B Store, clothes, dress, dresses, fashion tops, fashion skirts, men’s jeans, men’s t-shirts

Susie Young
Greater London House
Hampstead Road

0207 836 1284

Launched in 2000, is firmly established as the UK’s leading online fashion store. offers an extensive range of own brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. is the second most visited on-line clothing store in the UK attracting over 3.3 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release & LCF’s LTD 100 Collection is an Instant Sell-out here

News-ID: 47307 • Views: 5046

More Releases from

ASOS to launch online marketplace
London - Fashionistas looking to give their wardrobe a makeover will soon be able to trade trousers, deal in dresses and barter on bags thanks to a new virtual marketplace from ASOS plc, the UK’s leading online fashion store. ASOS is in the advanced stages of preparing to launch an online marketplace platform providing customers with a channel to sell their own clothes. In addition, small independent businesses will be able Launches Fashion Twitter Application
New Twitter aggregator site helps to connect fashion-loving people with real time news and views from the best of the fashion world LONDON, United Kingdom -, the UK’s leading online fashion store has launched, a Twitter application aggregating the latest tweets from fashion industry insiders and influencers. Commenting on the launch, James Hart, eCommerce Director at, said: “We’ve been chatting to our customers through social media for Launches Twitter Feedback and Reviews Site,
Customers can now publicly give their opinion of ASOS, in realtime, at LONDON –, the UK’s leading online fashion store, has launched, an exciting Twitter-powered feedback and reviews micro-site. The site follows’s hugely successful launch of ASOS Life, an online community that facilitates interaction and conversation between the brand and its consumers. James Hart, eCommerce Director at, said ‘ is a great way for us to keep
Introducing Little ASOS A/W 09 – ASOS Launches Own-label Kidswear Collection
Having successfully launched its Little ASOS collection of branded kidswear in February 09, online retailer is now launching its first own-label kidswear collection for A/W 09 London - Catering for babies, boys and girls aged 0-8 years, ASOS’s new in-house designed collection consists of clothing and accessories which take their trend inspiration from the mainline adult A/W 09 ASOS collections. For playtime, girls and boys printed tees featuring fun motifs such

All 5 Releases

More Releases for Fashion

Women's Fashion Accessories | ANTORINI
Luxurious leather gloves The history of ANTORINI gloves dates back to the eighteenth century, when the presence of the Bourbon royal court in Sicily contributed significantly to the development of glove production in Italy. The global centre of glove production is the beautiful city of Naples, which has become a critical location for ANTORINI as well. ANTORINI gloves are currently produced exclusively by hand, and only the best lamb skin is
Sustainable Fashion Needs You
Sustainable fashion startup - STUFFORHUMANS - launches their first bag collection on Kickstarter. Handmade in Vietnam, by adults, from artisinal vegetable tanned Italian leather, these stylish retro-modern bags are built to last. Tired of buying poor quality products online and saddened by fast fashion's impact on humans, STUFFORHUMANS set out to create timeless, stylish, quality products for humans without exploiting the humans that make them. The bags are designed in
International Fashion Academy Paris Breeds Fashion Connoisseurs
March 22, 2009 (Shanghai, China) - The International Fashion Academy (IFA Paris) is again bringing its name to the stage of the fashion world with their bachelor’s degree and master’s degree programs. As one of the first foreign fashion schools that opened in China, students are exposed to the classic, yet cutting-edge world of fashion. The Academic Committee is of primary importance to IFA. The fashion design school’s teachers come
India has always been a tremendously rich sourcing ground for fashion creativity. The world's leading fashion makers have very frequently been inspired by the diversity of India's colors, textiles and garments. In short, the country's relationship with great fashion is nothing new. It has always been there, but now, it is changing, as Indians modernize and globalize. The 9th edition of INDIA FASHION FORUM, to be held on 27/28 January 2009
Apulia and Italian Fashion
The trade mission undertaken by the 12 Apulian businesses that partecipated in the "Contacto" initiative ended last week in Brussels. The initiative "Contacto" - launched by the Italian Institute for Foreign Trade (Ice) and the Apulia Region - started as a well-featured training and "on the job" programme and turned into a B2B meeting session in Brussels. Giulio Patrizi, indoor designer, turned the products manufactured by the
Fashion Industry News
The 2008 Rock Your Fashion campaigns continues its theme of music & fashion by signing Men’ supermodel Krishnar for another year as the face of the international ad program. As World Fashion House, Inc, producers of the Rock Your Fashion campaign, get ready for the 8 stage-8 city spring break fashion show they are convinced that the program will again take center stage in pop culture. In 2007,