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Fashion forward designer Nora Sahraoui launches XELA Fashion

04-28-2011 01:52 PM CET | Fashion, Lifestyle, Trends

Press release from: Xela Fashion

Xela Fashion..Tomorrow's Fashions for Today's Woman

Xela Fashion..Tomorrow's Fashions for Today's Woman

From Morocco to France to Miami

For Immediate Release

South Beach, Miami, Florida, April 28,2011

Designer Nora Sahraoui announced the launch of her new brand, XELA Fashion! and her latest designs today in Miami. Her collection of over 50 dresses is now available to fashion forward women. Sahraoui, of Marseilles France, was in Miami for an exciting photo shoot of her latest styles and to launch her website

XELA Fashion! is inspired by the woman who is the star of the evening. The fashions are designed to accentuate her confidence and unique beauty with a fashion forward style. The garments are made of the finest hand-selected fabrics including hand made fabrics and silks which are often creatively embellished with sequins and crystals.

Born in Morocco and raised in southern France, Sahraoui created XELA FASHION! by taking classic French style and combining it with the striking colors of India. She also adds rhinestones representing the influence of Moroccan style.

Before launching her brand, Sahraoui worked for various well-known designers in Italy, London, Dubai, Italy and Paris. She also has a following of loyal clients in Switzerland, London, Dubai, New York and France from whom she designed couture dresses.

Sahraoui described her collection: “The XELA woman is feminine with a natural beauty. She is charismatic and people are drawn to her. She is outgoing and adventurous and not afraid to try something new. She is a leader in life or when she chooses the latest fashion trends....That is the woman for whom XELA Fashions! are designed.

Besides her popular pret a porter (ready to wear) lines, the XELA Fashion! Collection includes bespoke couture gala gowns and wedding dresses, cocktail dresses and speciality designed Arab dress. Ahead Sahraoui is planning a jewellery line as well as a line of women's shoes.

To learn more about Xela Fashions! and the designer, visit:

About Xela Fashion:
The Xela woman conveys an attitude of boldness and confidence. She is the woman who turns heads as she enters the room. Xela Fashions! are designed with this woman in mind by French Moroccan Designer Nora Sahraoui. Whether for a night out on the town or for a formal gala, Xela Fashion provides the bold styles to make her the star of the night. Xela un jour…..Xela toujours. To learn more, visit

Xela Fashion
PO Box 415265
Miami Beach, FL 33140

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