POP Display Market - Global Industry Size,Growth, Trends and Forecast Analysis For 2017 - 2027

POP Display Market: Overview

The Point of Purchase also called as ‘point of sale,’ is a physical location or a place where end users purchase a product. The point of purchase abbreviated as POP display, draws the attention of the end users towards particular brands or special offers and advantages of the product. Most of the retail owners focuses on the strategy of attractive shelves spaces through POP displays which promote the product, its offers and create impact through unique and innovative displays which are placed in such a way that it gets considered when customers make their buying decisions. POP global display market uses mobile merchandisers, freestanding units, plastics or other materials for the promotions.

POP displays develops emotional connection and loyalty to the brand gets promoted, creates visible brand identity, precise target marketing. It boosts the sales incrementally, facilitate brand switching, and promotes multi-unit sales. Changes in customer’s impulse buying behavior and shopping patterns creates an urge to use the POP displays by the retailers.

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POP Display Market: Dynamics

Drivers and Restrains

The driving forces of the POP display markets are effective communication through POP displays, conveying precise information about the product innovations, constantly being in vision, uniqueness from the competitors, and visual merchandising. All these factors together boosts the use of POP in the advertising display markets. It avails the seller to promote their product without any human interventions. POP displays are the need for today’s marketing trend. It’s been observed that, POP being economical attracts huge number of customers as compared to that of other sales promotion activity. Being economical as compared to commercial advertisement and result oriented, it is most preferred and easiest way to directly connect to the customers. Moreover, the factors like limited reach, product orientation, consumer perceptions, and shoppers discount preferences over latest innovations, unclear message communication, timely displays all restrain the use of POP displays and thus affect the point of purchase display market.

POP Display Market: Segmentation

POP Display Market has following segmentation categories

Based on ways of advertising used, POP is segmented into

Specialized print materials
Shelf Displays
Temporary Displays
Semi-permanent displays
Retail fixtures 
Based on types of materials used, POP is segmented into

Plastic
Glass
Others

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