iPakket Founder Juan Sebastian Palomo Murga Says Logistics Is Becoming a Technology Business

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Entrepreneur explains why software, data, and customer expectations are reshaping the future of logistics.
New York, NY - August 15, 2026 - The logistics industry has always been about moving products from one place to another. Today, Juan Sebastian Palomo Murga [https://www.juansebastianmurga.com/] believes the companies that stand out are doing much more than that.

As the founder of iPakket, Juan Sebastian has watched logistics evolve from a transportation business into a technology-driven industry where visibility, efficiency, and real-time information matter just as much as delivery itself. He says the biggest changes are happening behind the scenes, powered by digital tools that help businesses make smarter decisions and create better customer experiences.

"Customers no longer expect to simply receive a package," said Juan Sebastian Palomo Murga. "They expect transparency throughout the entire process. Technology has changed what great service looks like."

Juan Sebastian launched iPakket after recognizing that businesses needed logistics solutions that could keep pace with changing consumer expectations. As e-commerce expanded and supply chains became more complex, companies increasingly relied on technology to improve operations, reduce delays, and provide greater visibility into every shipment.

That shift continues to shape the industry today.

According to McKinsey & Company, companies that invest in digital supply chain technologies can improve operational efficiency while increasing resilience and responsiveness across their logistics networks. As global supply chains become more connected, technology is playing a larger role in helping businesses adapt to changing market demands.

For Juan Sebastian, those trends reinforce the direction iPakket has taken since its founding.

"Logistics is no longer just about transportation," he said. "It is about information. When businesses have better data, they make better decisions, respond faster to challenges, and serve customers more effectively."

His experience building companies across infrastructure, logistics, financial technology, and strategic acquisitions has given him a broad perspective on how industries are becoming increasingly connected through technology. While each business serves a different purpose, he believes they all share a common need for digital innovation.

At iPakket, that philosophy has focused on developing technology-driven logistics solutions that improve efficiency without losing sight of the people who depend on them every day.

"Technology should remove complexity, not create it," Juan Sebastian said. "The goal is to make logistics more reliable, more transparent, and easier for businesses to manage."

Industry analysts expect investment in logistics technology to continue growing as companies seek greater flexibility and resilience in their supply chains. From automation and predictive analytics to real-time tracking, digital capabilities are becoming essential rather than optional.

Juan Sebastian believes the companies that embrace those changes will be best positioned for long-term success.

"The future belongs to businesses that combine operational experience with technology," he said. "The strongest logistics companies will not simply move goods. They will provide the information and insights that help businesses move forward."

Outside of his business ventures, Juan Sebastian supports human rights initiatives through Amnesty International and contributes to projects that expand access to clean energy in underserved communities across Central America. He believes innovation has the greatest impact when it improves lives beyond the workplace.

About Juan Sebastian Palomo Murga

Juan Sebastian Palomo Murga is an entrepreneur with more than 25 years of experience building companies across infrastructure, logistics, mobility, and financial technology. He is the founder and CEO of Arqcons Group, iPakket, Ride by iPakket, and Fink Financial Corporation. His work focuses on operational excellence, technology-driven innovation, and developing solutions that improve business performance while creating lasting social impact.
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City: New York
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Website: https://www.juansebastianmurga.com/

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