Twimbit Recognizes Consilium Software's UniCampaignTM as an Emerging Leader in AI-Orchestrated Outbound Intelligence

Independent analyst report highlights UniCampaignTM's AI-driven decision intelligence, compliance-first architecture, and native CCaaS integrations as key differentiators for enterprise outbound engagement.

SINGAPORE, CANADA, USA - 07 July 2026 - Consilium Software, a global specialist in AI-orchestrated outbound intelligence, today announced that its flagship platform UniCampaignTM has been featured in a dedicated Vendor Spotlight report by Twimbit, a leading Asia-Pacific technology research and advisory firm. The report positions Consilium as "an emerging specialist in the category of AI-Orchestrated Outbound Intelligence" and highlights the company's unique positioning as an intelligence layer atop the world's leading Contact center as a Service (CCaaS) platforms. Rather than replacing existing CX investments, UniCampaignTM enhances native outbound capabilities with AI-driven decision intelligence, compliance governance, omnichannel orchestration, and operational optimization.

About the Twimbit Vendor Spotlight

The Twimbit Vendor Spotlight on Consilium Software | UniCampaignTM, published in June 2026, evaluates the company's product portfolio, market positioning, technology capabilities, and competitive differentiation across the global enterprise contact center market. Twimbit's research underscores the growing strategic importance of intelligent, compliance-driven outbound engagement in sectors such as Banking, Financial Services & Insurance (BFSI), telecommunications, healthcare, government, and business process outsourcing (BPO).
"The CX technology landscape is being reshaped by AI, and orchestration has become the critical differentiator. With its decades of experience, Consilium Software has focused on building an AI-orchestrated outbound intelligence platform. By choosing depth over breadth, embedding a compliance-first discipline, and positioning UniCampaignTM as a specialist capability layer within the world's leading CCaaS platforms rather than competing against them, Consilium has carved out a defensible, commercially relevant niche in a market that ultimately rewards genuine expertise."
- Shivanu Shukla, Senior Vice President, Twimbit

Twimbit research values the broader AI-for-CX category at US$10.7 billion in 2025, projecting growth to US$54 billion by 2030 at a 38% CAGR. The Twimbit report contextualises Consilium's positioning within this broader market inflection: the shift from volume-driven outbound dialling to outcome-driven engagement orchestration. As enterprises increasingly seek to maximize existing CCaaS investments, AI-orchestrated outbound intelligence is emerging as a critical capability for improving business outcomes without replacing core engagement platforms.

Key Report Findings

The Twimbit report identifies four primary areas of strength for Consilium's UniCampaignTM platform:

Platform-Native Integration Architecture. UniCampaignTM is available as a certified marketplace listing on Cisco Webex App Hub, Genesys AppFoundry, Microsoft Dynamics 365 Contact Center, and Amazon Connect - making Consilium one of the first vendors to achieve native outbound Lifecycle Campaign Management (LCM) listings across all four major CCaaS marketplaces. This positions UniCampaignTM as a strategic intelligence layer that complements rather than competes with leading CCaaS platforms.

Compliance-First by Design. UniCampaignTM embeds regulatory controls directly into campaign execution workflows through jurisdiction-aware rule engines, consent management, frequency capping, suppression logic, and real-time policy enforcement. The platform supports GDPR, HIPAA, PDPA, DNC, PCI-DSS, SOC 2 Type II, and ISO/IEC 27001:2022 within a single product - an approach Consilium describes as "Compliance-as-Code."

AI Embedded in Operational Decisioning. UniCampaignTM's artificial intelligence capabilities go beyond conversational interfaces. The platform's Best-Time-To-Contact (BTTC) models, propensity scoring, dynamic list prioritization, and omnichannel orchestration influence customer engagement decisions before interactions occur -positioning AI as an orchestration intelligence layer that continuously determines who to engage, when to engage, through which channel, and with what expected business outcome.

Global Localization and Deployment Depth. With 1,000+ enterprise deployments across 50+ countries and an estimated 3 billion customer interactions processed annually, Consilium brings deep localization expertise spanning languages, regulations, carrier ecosystems, and country-specific engagement policies and proximity that larger, generalist CCaaS vendors often cannot match.

Executive Commentary

"We built UniCampaignTM to solve a problem that the broader CCaaS market has consistently underinvested in: intelligent, compliant, and outcome-driven outbound engagement at enterprise scale. Being recognized by Twimbit as an emerging specialist in AI-Orchestrated Outbound Intelligence validates the depth of thinking we have put into every layer of the platform - from compliance governance to AI-powered decisioning to omnichannel orchestration. Our goal has never been to replace the platforms our customers rely on. It has always been to make those platforms meaningfully more intelligent for outbound. We believe the future of outbound lies not in executing more campaigns, but in making better engagement decisions powered by intelligence, compliance, and AI."

- Pramod Ratwani, CEO & Founder, Consilium Software

About UniCampaignTM
First launched in 2010 and now in its v17.0 release, UniCampaignTM is an AI-Orchestrated Engagement Intelligence platform that continuously determines who to engage, when to engage, through which channel, using which resource-AI or human-and how to optimize each interaction for business outcomes.
The platform supports predictive, progressive, preview, agentless, and IVR dialling modes and delivers true omnichannel orchestration across Voice, IVR, SMS, Email, and WhatsApp - governed by a single list management layer.
UniCampaignTM integrates natively with Salesforce, Microsoft Dynamics 365, and all major CCaaS platforms, enabling closed-loop, campaign-to-CRM data flows that directly inform business outcomes including revenue recovery, customer retention, collections performance, and proactive service delivery.

Market Context

Rising customer acquisition costs, compressed margins, intensifying regulatory compliance obligations, and the emergence of AI-native campaign decisioning are collectively reshaping enterprise outbound strategy. The report identifies BFSI, healthcare, and telecommunications as the sectors where this shift is most acute - and where the case for a specialist platform like UniCampaignTM is most compelling. Organizations are increasingly prioritizing outcome-driven engagement strategies that combine AI, automation, compliance, and operational intelligence within a unified outbound engagement framework.

UniCampaignTM extends the native outbound capabilities of leading CCaaS platforms with AI-driven decision intelligence, compliance governance, and omnichannel engagement orchestration-helping enterprises move from campaign execution to outcome-driven customer engagement.

Availability

UniCampaignTM is available as a cloud-native application on the Cisco Webex App Hub and Genesys AppFoundry, and integrates natively with Microsoft Dynamics 365 Contact Center and Amazon Connect. Enterprise buyers can access the platform directly through Consilium or via certified channel and platform partners. The full Twimbit Vendor Spotlight report is available upon request.

About Twimbit

Twimbit is a research and advisory firm focused on customer experience, digital transformation, and technology innovation across Asia Pacific. Twimbit produces analyst research, vendor assessments, and strategic advisory services for technology vendors and enterprise buyers navigating the CX and contact center landscape.

Media Contact
Consilium Software

Suite 5001, 16 Harbour Street Toronto,
Ontario, Canada M5J 2Z7

email : marketing@consiliuminc.com

Consilium Software is a global enterprise software company specializing in unified communications and customer engagement technology. Founded in 2007 by Pramod Ratwani, Consilium develops the UniTM brand portfolio of contact center and CX software products, spanning AI-Orchestrated Outbound Intelligence, conversational AI, conversation analytics, intelligent agent desktops, digital engagement, and CCaaS orchestration With 1,000+ enterprise deployments across 50+ countries and over 3 billion customer interactions processed annually, Consilium serves customers in BFSI, telecommunications, healthcare, government, logistics, BPO, and retail. The company is headquartered in Singapore with offices across the USA, India, Malaysia, Indonesia, Thailand, Taiwan, and Australia. For more information, visit www.consiliumsoftware.com.

This release was published on openPR.