Printed Cartons Market - Global Industry Analysis 2024; A look at what's new and improved

Over the last few years, product packaging emerged as a critical factor in customer’s decision making process, as customers with their preference of choices directly communicates with the brand. Packaging is not only used for protecting the product but also aids to enhance the brand visibility, which in turn escalates brand value. Cartons are considered one of the essential packaging solution available to brand owners and product manufacturers. Manufacturers on the other hand also come up with innovative packaging demand to solution providers in order to get hold of target customer eye-balls and retain its competitive edge in the market. This practice has intensified on the need of customization in terms of overall packaging and required prints. Printed cartons are an example of similar market development, which gained momentum in terms of demand and manufacturers overall focus. Printed cartons offers unique blend of packaging that amalgamates the ability to bear heavy loads and appealing print designs.

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Printed Cartons: Market Dynamics

Printed cartons market growth is attributed by impressive growth in consumer products market across different geographies. Food & beverages industry which reported over 15% annual growth in emerging Asian markets, analyzed to be the key contributor to printed packaging carton demand. On similar lines, cosmetics industry acted as a catalytic factor to the escalated demand for printed carton across the globe. It is noteworthy that the demand for cosmetic products viz. a viz. packaging products required for packaging including printed carton remained above manufacturing sector growth across all prominent geographies of the world. Food & beverage as well as cosmetic manufacturers need high load capacity packaging solutions along with assurance of product safety as well as attractive prints, which eventually is an attribute of printed cartons and thus the global projected growth for printed carton is likely to be in the vicinity of 5% over short term period. In a dynamics consumer products market, printed cartons provided brand owner and product manufacturers a competitive edge, even helped packed products to find space at front shelves of modern retail format.

Thus, a larger chunk of brand owners are emphasizing on printed cartons and have moved to these newer packaging formats. Apart from food & beverage and cosmetic products, printed cartons are widely as a packaging solutions for the tobacco, and electronics products, and on the backdrop of growth in end use industry presents a substantial opportunity for global printed cartons market.

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Printed Cartons Market: Regional outlook

In terms of geography, the global printed cartons market has been segmented into five key regions including North America, Latin America, Europe, Asia-Pacific and Middle East & Africa. Among these regions, Asia pacific is anticipated to retain its dominance throughout the forecast period accounting for over a quarter share of the global printed cartons market. Growth in Asia Pacific is attributed by growth of food & beverages, cosmetic & personal care industry in the region. Within the Asia Pacific, like several other products India and China will continue to pull in the interest of investors on the backdrop of increasing demand. North America, particularly US and Western European countries will continue to post current growth of rate of 3-5%, largely contributed by retail sector and improving trade balance. Latin America is anticipated to be an interesting market for investors in printed cartons, as the demand is anticipated to unfold, though a conservative sentiment also prevails in the market. If the market did not unfolded as anticipated, then the Latin American market for printed carton is likely to reflect slightly higher growth than the Middle East & Africa region, which is poised to reflect least growth across all geographies.

Printed Cartons Market: Key players

Some of the key players in the global printed cartons market are Elopak Inc., Evergreen Packaging Inc., Refresco Gerber N.V., SIG Combibloc GmbH, IPI s.r.l., International Paper S.A., Sealed Air Corporation, Smurfit Kappa Group, DS Smith Packaging Limited, WestRock Company etc.

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