Strategic Milestone for BE@SOURCE: European Trademark Successfully Published

Nessetal, June 1, 2026 - Georg Pauelsen's company is sending a clear signal regarding future-proof trademark protection. The newly developed figurative mark "BE@SOURCE" was officially published in the European Trade Marks Bulletin following its registration with the European Union Intellectual Property Office.

With this strategic move, the company is laying the legal foundation for the long-term protection and Europe-wide expansion of its diverse activities. The brand's portfolio is broad and forward-looking: It ranges from high-end watch and jewelry segments to comprehensive business, marketing, and tax consulting services, as well as modern IT, cloud hosting, and digitalization services, and specialized legal advice in tax matters. As a Microsoft and SAP-certified partner, the company guarantees the highest technological quality standards at the intersection of finance and information technology.

_"Anyone who wants to establish a genuine brand in the European market must not be afraid of headwinds--you have to use them as tailwinds,"_ explains owner Georg Pauelsen with determination. _"The successful registration of BE@SOURCE is, for us, the unmistakable starting signal to roll out our vision across Europe. We chose this far-reaching intellectual property right quite deliberately and strategically. We will not let anything stand in our way and will defend the identity and values of our brand at every level with absolute consistency and without compromise."_

With the registration of the EU trademark, the internationally award-winning consulting network is sustainably strengthening its market position and paving the way for the targeted rollout of new digital service platforms throughout Europe.

BE@SOURCE
Gartenstr. 27a
99869 Nessetal
Germany

https://be-at-source.com/

Herr Georg Pauelsen

georg.pauelsen@be-at-source.com

About BE@SOURCE: Founded in 2005, BE@SOURCE (headquartered in Nessetal, Thuringia) offers comprehensive consulting services in tax, law, auditing, finance, and IT. The company serves businesses of all sizes, private individuals, and the public sector both locally and globally. BE@SOURCE was honored as "Business Innovative Expert 2025" at the prestigious Global 100 Awards. Official Microsoft and SAP certifications guarantee the highest standards and precise results in all digital processes.

This release was published on openPR.