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2nd Annual Optimising Customer Experience, Rome, 29 & 30 September

05-20-2008 11:00 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Empiria Group

2nd Annual Optimising Customer Experience, Rome

2nd Annual Optimising Customer Experience, Rome

Developing a programmatic approach to delivering experiences, which engender trust and turn customers into advocates.

The Empiria Group is proud to announce, that the 2nd Annual Optimising Customer Experience forum will take place on 29th and 30th September in Rome.

This event will bring together over 100 CEM professionals from the USA, Europe, Asia and Australia. During two days, participants will receive unique insights and advice on best practices from some of the worlds most most advanced customer management practitioners.

Continue to www.empiriagroup.eu/cemforum for more information on speakers.

Speakers include: Allstate Insurance (USA), OCBC Bank (Singapore), LEGO (UK), Telstra (AUS), Dialog Telekom (Sri Lanka), Aggreko Plc (UK), T-Mobile International (GER), Citibank (Spain), Continental Airlines (USA), Aggreko Plc (UK), Orange (UK), O2 (UK), Emirates Airlines (UAE) and many more...

The aim of this event is to enable participants to look beyond their industries and get inspiration from the hottest brands on how to design, deliver and measure customer experience.

The main topics of the event will be:
- How to focus the whole company on customer experience?
- Moving from traditional customer service to more complex CEM
- Developing a disciplined approach to CEM with clearly defined roles and responsibilities
- Outlining an integrated approach to achieve a multi-channel and cross-channel CE
- Redesigning metrics to improve loyalty, not only satisfaction
- Delivering a consistent branded experience across all touch-points
- How to design and measure experiences around the true customer needs, interests & wants?
- Developing a cross-functional approach to improving online experience and usability

PR Contact: Gabriel Meixner
Empiria Group
Farska 4
94901 Nitra
Slovakia

Telephone: +421 376 969 211
Fax: +421 376 969 280
gabriel.meixner@empiriagroup.eu
www.empiriagroup.eu

About Empiria Group:
At Empiria Group we focus on providing our clients with upper-scale B2B events, conferences, workshops and meetings. We work directly with leaders from several industry sectors to ensure that the content of our events always fits the specific needs of our customers.
Our team consists of experienced professionals from the conference and events industry. We are committed to create the best platforms for a stimulating and inspiring discussion. Besides great networking opportunities and precise organisation, we aim to deliver the best learning exprience to all participants.
We understand, that only real life experience and a focused atmosphere can maximize the value of any business gathering.

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