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Press release goes Austria

11-07-2005 01:27 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: MapChart GmbH

Locations of MapChart and Redmail on a map

Locations of MapChart and Redmail on a map

A leading private direct marketing service provider in Austria is now working with the geomarketing and GIS solutions of

An extensive agreement could be reached in October 2005. As the first Austrian service company in the field of letterbox distribution services for private households, trade and industry REDMAIL is investing in the latest technology of web based geomarketing for entire Austria.

At once the redmail™ LOGISTIK & ZUSTELLSERVICE GMBH is using the broad set of functions of the online GIS platform, providing besides planning of household distributions additional value added services with a spatial relation for its customers. „By using innovative geomarketing methods and the appropriate technology of the MapChart Geomanager we strengthen our claim for the market leadership in Austria“, Bernd Kirisits (CEO of REDMAIL in Vienna) mentioned. Further more he is planning to introduce a second MapChart application, the MapChart Webport, to provide additional spatial information for his customers and visitors of the REDMAIL homepage. Hans C. Marcher, CEO of MapChart GmbH, added: „For the MapChart GmbH the introduction of the MapChart Geomanager in Austria is another step in the internationalization of our services and solutions. Europe is our main target market.“ The company, recently founded in April 2005, owns already a growing customer base in its core market area Germany, in Spain and now in Austria. More countries are in the focus of the young and agile company, that is building a new success story in the field of online geoinformation from its headquarters in the Saxon Dresden., the web-geomanagement system of the MapChart GmbH, is based on the idea, to provide, publish and analyze spatial market research data and sociodemographic data (geodata), online, transparent and „easy-to-use“. The online-platform is including appropriate tools, to visualize market and business data in digital maps. By the evaluation, the perception and the analysis of the data, decision makers can detect spatial complexities and market potentials faster. Therefore strategic decisions based on spatial market knowledge are more reliable and easier to realize. For example marketing professionals can visualize their customers (turnover, scoring, value) in a business map, can localize their target group and can join these received informations for an optimized media campaign planning. is a one-of-a-kind decision guidance for spatial questions in respect of business planning and controlling. Further information can be found online at

MapChart GmbH
Werdauer Straße 1-3
01069 Dresden

Phone: +49 (0) 1 80 / 5 00 95 50

Faradaygasse 6,
1030 Wien

Phone +43 (0)1 795 00-0

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