Press release
Aura Modern Home Acquires BathGems.com to Expand Bath and Home Ecommerce Portfolio
This acquisition is an important step in the continued growth of Aura Modern Home," said Todd Harmon, Owner of Aura Modern Home. "BathGems.com is a strong fit for our long-term vision because it allows us to expand more deeply into the bath category while
Denver, CO - March 18, 2026 - Aura Modern Home today announced the acquisition of BathGems.com [https://www.bathgems.com/], marking a strategic expansion of the company's ecommerce portfolio in the bath and home products sector. The acquisition strengthens Aura Modern Home's position in a key home category and supports the company's broader strategy to grow its reach, expand product offerings, and improve the online shopping experience for customers.
BathGems.com will become part of the Aura Modern Home portfolio as the company continues investing in category-focused ecommerce brands that serve modern home consumers. The acquisition is expected to create new opportunities for brand growth, expanded product assortment, and stronger customer engagement across both platforms.
"This acquisition is an important step in the continued growth of Aura Modern Home," said Todd Harmon, Owner of Aura Modern Home. "BathGems.com is a strong fit for our long-term vision because it allows us to expand more deeply into the bath category while building on a brand that already has clear relevance in the market. Our goal is to continue growing both the brand and the customer experience in a way that creates long-term value."
Aura Modern Home said the acquisition aligns with its strategy of building a broader online presence in the home and lifestyle market through targeted brand expansion and category development. By adding BathGems.com to its portfolio, the company plans to strengthen its footprint in bath-focused ecommerce while supporting future growth initiatives across product selection, brand positioning, and customer reach.
The company expects BathGems.com to remain an important part of its bath category strategy going forward. Aura Modern Home will focus on building on the brand's existing market presence while identifying opportunities to enhance merchandising, customer experience, and long-term brand value.
More information about Aura Modern Home is available at https://auramodernhome.com. More information about BathGems.com is available at BathGems.com.
About Aura Modern Home
Aura Modern Home is an ecommerce company focused on home, bath, and lifestyle products. The company serves customers seeking practical, design-conscious products for the modern home and continues to expand through strategic category growth and brand development.
About BathGems.com
BathGems.com is an ecommerce brand focused on bath-related products and accessories. The acquisition of BathGems.com expands Aura Modern Home's presence in the bath category and supports its broader home ecommerce growth strategy.
Media Contact
Company Name: Aura Modern Home
Contact Person: Todd Harmon
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=aura-modern-home-acquires-bathgemscom-to-expand-bath-and-home-ecommerce-portfolio]
Country: United States
Website: https://auramodernhome.com
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