Reader interest cannot be bought

How technical journalism works when the target audience consists of engineers. Technical experts are among the most demanding reader groups of all. They immediately recognize marketing clich?s. Facts are crucial--comprehensible technical contexts, reliable information, and genuine industrial practice.

Nikolaus Fecht knows what matters because he is an engineer himself. The graduate electrical engineer has been working as a freelance technology and science journalist since 1990, as well as an author and PR copywriter for technology-oriented companies, associations, and research institutions.

After completing his studies, he trained as a journalist and worked as an editor at Motorpresse Stuttgart and Industrie-Anzeiger, among others. Today, he writes for trade media and industry on challenging topics such as mechanical engineering, laser and photonics technology, AI, and production processes.

His long-standing clients include the German Machine Tool Builders' Association, the German Engineering Federation, the Fraunhofer Institute for Laser Technology in Aachen, and the Swiss machine tool manufacturer Starrag. An example of his work is a user report on large machine tools for the manufacture of components for modern offshore wind turbines. The article describes how huge rotor housings and brake discs for turbines in the 14 to 15 megawatt class are machined with high precision. The article appeared in the trade publication "Schweizer Maschinenmarkt" and was one of the most-read articles of 2025.

Such placements cannot be bought. Advertisements can generate attention, but genuine reader interest can only be created through content. Fecht's approach deliberately differs from classic agency PR. Technical topics are prepared in a journalistic style and placed specifically in suitable trade media - based on topic relevance, editorial experience, and personal contacts.

He now also uses AI tools in his daily work - not for automatic text writing, but for research, structuring complex information, and analyzing technical contexts. Journalistic evaluation and writing remain manual work.

Presseagentur Dipl.-Ing. Nikolaus Fecht
Husemannstrasse 29,
45879 Gelsenkirchen
Germany

https://www.torial.com/nikolaus.fecht

Herr Nikolaus Fecht
+49-20926575

nfecht@presseagentur-fecht.de

Company profile: Nikolaus Fecht - Technical journalism for industry and research

Nikolaus Fecht is a graduate engineer and has been working since 1990 as a freelance technology and science journalist, author, and PR copywriter for technology-oriented companies, associations, and research institutions. After studying electrical engineering, he completed a journalism training program and worked as an editor at Motorpresse Stuttgart and Industrie-Anzeiger, among others. Today, he writes about all kinds of high-tech topics, from machining to AI-based laser technology. His long-standing clients include the German Machine Tool Builders' Association, the German Engineering Federation, the Fraunhofer Institute for Laser Technology in Aachen, and the Swiss machine tool manufacturer Starrag.

A user report on large machine tools for offshore wind turbines, which Fecht wrote for Starrag, was one of the most-read articles of the year in the trade publication "Schweizer Maschinenmarkt." Nikolaus Fecht combines engineering knowledge with journalistic experience and presents complex technical topics in a way that is understandable for trade media, engineers, and decision-makers.

This release was published on openPR.