Press release
Leading Companies Fueling Growth and Innovation in the Popcorn Market
Popcorn Market Size
Projected Growth and Market Size of Popcorn by 2030
The popcorn market is anticipated to experience significant growth, reaching a valuation of $45.92 billion by 2030. This expansion is expected at a compound annual growth rate (CAGR) of 8.1%. Factors contributing to this rise include a growing appetite for low-fat and organic snack options, ongoing innovations in popcorn seasoning and coatings, the widening availability of snacks through online retail channels, an emphasis on clean-label ingredients, and an increase in global snacking occasions. Several trends are forecasted to influence this market trajectory, such as the surging demand for ready-to-eat popcorn products, growing consumer interest in health-focused popcorn varieties, the introduction of unique and creative flavor profiles, broadening premium and gourmet product ranges, and a stronger commitment to sustainable packaging solutions.
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Leading Corporations Driving the Popcorn Market Forward
Several key companies dominate the popcorn market landscape. These include Conagra Brands Inc, Weaver Popcorn Bulk LLC, American Pop Corn Company, Quinns Foods, Proper Snacks Ltd, Garrett Popcorn Shops, Angies Artisan Treats LLC, SkinnyPop, Popcorn Indiana, Popcornopolis, Pipcorn, LesserEvil, Joe And Seph, Poppy Handcrafted Popcorn, Popcorners LLC, Eagle Family Foods Group LLC, Jolly Time, Amish Country Popcorn, Just Pop In, and Boom Chicka Pop. A notable recent development occurred in August 2024 when US-based snack company Our Home acquired the Pop Secret popcorn brand from Campbell Soup Co. The deal's financial details were not disclosed. This acquisition allows Campbell Soup to focus more on its core snacks portfolio while significantly enhancing Our Home's product range and market footprint in the microwave popcorn segment. Campbell Soup Company remains a major US food producer known for its microwave popcorn lineup.
Emerging Innovations and Trends Influencing the Popcorn Market
Companies in the popcorn sector are placing strong emphasis on product innovation to capture consumer interest and fuel expansion. One example of this is the launch of new and inventive popcorn flavors aimed at appealing to diverse taste preferences. Additionally, product forms that offer unique sensory experiences, such as McCain Popcorn Fries, are entering the market. Introduced by US-based frozen food company McCain Foods in October 2023, this product features fries shaped like popcorn with a crispy texture. The launch was promoted through digital video campaigns highlighting the product's delicious taste, broad appeal, and snack versatility.
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Breakdown of Key Segments in the Global Popcorn Market Report
The report categorizes the popcorn market into several major segments:
1) By Type: Microwave Popcorn and Ready To Eat Popcorn
2) By Distribution Channel: Hypermarkets or Supermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels
3) By End-User: Household and Commercial
Further subsegments include:
- For Microwave Popcorn: Buttered Microwave Popcorn, Flavored Microwave Popcorn, and Light or Healthy Microwave Popcorn
- For Ready To Eat Popcorn: Flavored Ready To Eat Popcorn, Organic Ready To Eat Popcorn, and Specialty Ready To Eat Popcorn
This detailed segmentation helps to highlight the diversity of products and distribution methods that define the global popcorn market today.
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