Segmentation, Major Trends, and Competitive Overview of the Lagers Market

The lagers market is set to experience consistent growth over the coming years, driven by evolving consumer tastes and expanding industry investments. As preferences shift toward premium and specialty beers, the market is adapting to meet these new demands, opening up opportunities for product innovation and wider distribution.

Forecasted Expansion of the Lagers Market by 2030
By 2030, the lagers market is projected to reach a value of $225.03 billion, growing at a compound annual growth rate (CAGR) of 4.5%. This expansion is fueled by a growing consumer inclination toward premium beer options, increased investments in craft brewing, and a rising demand for environmentally friendly brewing methods. Additionally, emerging beer markets are contributing to the market's growth, alongside a stronger emphasis on brand differentiation. Key trends expected to influence the market include the premiumization of lager products, a surge in craft and specialty lager demand, broader adoption of sustainable brewing practices, innovations in packaging, and expanded availability across both on-trade and off-trade sales channels.

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Top Players Driving the Lagers Market
Several prominent companies currently dominate the lagers market, including Asahi Breweries Ltd., Carlsberg Breweries A/S, Heineken N V, Kirin Brewery Company Limited, Molson Coors Beverage Company, Tsingtao Brewery Company Limited, United Breweries Holdings Limited, Birra Menabrea S.p.A., Bitburger Braugruppe GmbH, Budweiser Budvar Brewery, Anheuser-Busch InBev SA/NV, Sapporo Holdings Limited, Yanjing Beer Group Corporation Limited, Beijing Yanjing Brewery Co. Ltd., China Resources Beer Holdings Company Limited, Anadolu Efes Biracilik ve Malt Sanayii A.S., Cervecería Hondureña S.A. de C.V., Grupo Modelo S.A. de C.V., Cervecería Cuauhtémoc Moctezuma, Cervecería Nacional Dominicana, Boon Rawd Brewery, and San Miguel Corporation.

Notably, in August 2023, Tilray Brands, a US-based pharmaceutical firm, acquired Four Craft Beer Breweries from Molson Coors Beverage Company for an undisclosed price. This acquisition marks Tilray's strategic effort to diversify beyond pharmaceuticals and cannabis* by strengthening its footprint in the U.S. craft beer segment. Molson Coors Beverage Company itself is known for its comprehensive portfolio of beer brands, headquartered in Canada.

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Innovative Trends Shaping the Lagers Market Growth
Leading companies in the lagers market are focusing on product innovation to meet consumer expectations, particularly by introducing light and crisp ultra lagers. These variants cater to occasions like parties and social events, offering a refreshing and lower-calorie option. For example, in November 2023, American Brew Crafts, an Indian brewery, launched BlockBuster Ultra Lager. This American-style lager combines malty notes with a hint of bitterness and citrusy, floral flavors. Its low calorie and carbohydrate content make it an appealing choice for consumers seeking a lighter beer experience. The pilsner-style lager offers a balance of lightness and crispness that resonates with modern drinkers.

Detailed Segmentation of the Lagers Market
The lagers market can be categorized into several segments:
1) Product Type: Standard Lager, Premium Lager, Luxury Lager
2) Variety: Pale Lager, Vienna Lager, Dark Lager
3) Packaging Type: Glass, Metal Can, Other Packaging Types
4) Distribution Channel: On-Trade, Off-Trade
5) End-User: HoReCa (Hotels, Restaurants, Cafés), Household Retail, Other End Users

Subcategories within these segments include:
- Standard Lager: Light Lager, Regular Lager
- Premium Lager: Craft Premium Lager, Imported Premium Lager
- Luxury Lager: High-End Craft Lager, Specialty Luxury Lager

This segmentation provides a comprehensive overview of the lagers market, highlighting the diversity of products and channels that contribute to its ongoing growth.

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This release was published on openPR.