Lager Market to Reach USD 481.23 Bn by 2032

Lager Market Overview

The Lager Market size was valued at USD 388.85 Bn. in 2024 and the total Global Lager revenue is expected to grow at a CAGR of 2.70% from 2025 to 2032, reaching nearly USD 481.23 Bn. by 2032.

Lager and Anheuser-Busch Companies, LLC these brewing giants are reshaping the global lager landscape by expanding healthier product lines, increasing accessibility, and leveraging strategic marketing to capture evolving consumer preferences.

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Standard is dominated by Product segment in terms of value, in 2024

This Standard dominates the Lager Market which the segment holds 55% of market share in 2024. The standard lager segment exerts a profound influence on the beer market, primarily targeting budget-conscious consumers seeking a straightforward and refreshing beer experience at an accessible price point.

On-trade is dominated by Distribution Channel segment in terms of value, in 2024

This On-trade dominates the Lager Market which the segment holds 64% of market share in 2024. The prominence of the on-trade channel is further bolstered by the increasing popularity of dining out and social gatherings, especially in developed regions such as Europe and North America.

Lager Market Regional Insights

Europe is estimated to be the largest dominating region in terms of value, during the forecast period

This is the largest region in Lager Market which the valued at approximately USD 102 billion in Europe and its Market share of 35.8% in 2024. It leads due to its deep-rooted beer culture, presence of major breweries like Heineken and Carlsberg, and a strong preference for premium and craft beers. The region benefits from a developed on-trade infrastructure, high tourism, and global events, making it the largest market by value and share.

North America is estimated to be the Second-largest dominating region in terms of value, during the forecast period

This is the Second-largest region in Lager Market which the valued at approximately USD 100 billion in Europe and its Market share of 35% in 2024. It leads due to strong consumer demand, with a preference for craft and premium lagers. Major brewers like Anheuser-Busch InBev drive innovation. Health trends boost non-alcoholic and low-calorie options.

Lager Market Segmentation

By Product
Standard
Premium

By Distribution Channel
On-trade
Off-trade

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Lager Market Competitive Landscape

Heineken N.V.: Heineken is a multinational brewery based in the Netherlands that is well-known for its flagship Heineken® beer as well as its wide range of regional and international brands. added Tiger Soju and a minority interest in STËLZ to its Beyond Beer portfolio. Additionally, a minority ownership in STËLZ, a low-calorie hard seltzer and alcohol mixer established in the Netherlands, was acquired. In 2024, this business brought in USD 36.6 billion.

Carlsberg Group: Carlsberg is a Danish brewery that makes a variety of beers under the Tuborg® and Carlsberg® trademarks. cultivated global brands such as Carlsberg (+9%) and Tuborg (+5%). increased its footprint in the non-alcoholic beverage industry by paying £3.3 billion to acquire UK soft drink manufacturer Britvic. In 2024, this business brought in USD 11 billion.

Anheuser-Busch Companies, LLC: Budweiser®, Michelob Ultra®, and Stella Artois® are among the beers produced by this Anheuser-Busch InBev subsidiary situated in the United States. Beyond Beer's portfolio has been expanded with hard seltzer and non-alcoholic beverage innovations. In 2024, this business brought in USD 5.2 billion.

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Emerging Trends in the Lager Market

Trends in the lager market include the rising demand for low-alcohol, non-alcoholic, and low-calorie options driven by health-conscious consumers. Craft lagers continue to gain popularity, appealing to those seeking unique, premium experiences.

Sustainability and eco-friendly packaging are prioritized by breweries. E-commerce is growing rapidly as consumers opt for online beer purchases.
Additionally, functional beers with added vitamins and nutrients are gaining traction among wellness-focused individuals.

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