Press release
Craft Premium Lager Market Size 2024 to 2031.
Market Overview and Report CoverageCraft Premium Lager refers to a type of beer that is brewed in smaller quantities by independent breweries, typically using traditional ingredients and methods to create unique and high-quality products. This segment of the beer market has been experiencing steady growth in recent years, as consumers increasingly seek out more flavorful and artisanal options over mass-produced beers.
The future outlook for the Craft Premium Lager Market appears to be promising, with the segment expected to grow at a compound annual growth rate (CAGR) of 11.50% during the forecasted period. This growth is likely to be driven by a combination of factors, including changing consumer preferences towards craft beer, an increasing number of breweries entering the market, and strong marketing and distribution strategies employed by key players in the industry.
In addition, the current outlook for the Craft Premium Lager Market is positive, as the segment continues to attract a loyal following of craft beer enthusiasts and gains traction in mainstream consumer markets. With an emphasis on quality, innovation, and unique flavor profiles, Craft Premium Lagers are well-positioned to capture a larger share of the overall beer market in the coming years, making them a promising investment opportunity for breweries and consumers alike.
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Market Segmentation
The Craft Premium Lager Market Analysis by types is segmented into:
• Tin Packing
• Bottled Packing
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Craft Premium Lager is available in two different market types: tin packing and bottled packing. Tin packing is popular for its convenience and portability, making it a great option for outdoor events and on-the-go consumption. On the other hand, bottled packing is favored for its premium presentation and the ability to preserve the beer's freshness and flavor. Both market types cater to different consumer preferences and occasions, providing options for a wide range of beer enthusiasts.
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The Craft Premium Lager Market Industry Research by Application is segmented into:
• Bar
• Food Service
• Retail
Craft premium lager has a versatile market application, making it suitable for various settings. In bars, it offers customers a high-quality, flavorful beer option that stands out among competitors. In the food service industry, it pairs well with a variety of dishes, enhancing the overall dining experience. In retail markets, craft premium lager appeals to discerning beer enthusiasts looking for unique and artisanal options to enjoy at home. Its versatility and high quality make it a popular choice across multiple market segments.
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In terms of Region, the Craft Premium Lager Market Players available by Region are:
North America:
• United States
• Canada
Europe:
• Germany
• France
• U.K.
• Italy
• Russia
Asia-Pacific:
• China
• Japan
• South Korea
• India
• Australia
• China Taiwan
• Indonesia
• Thailand
• Malaysia
Latin America:
• Mexico
• Brazil
• Argentina Korea
• Colombia
Middle East & Africa:
• Turkey
• Saudi
• Arabia
• UAE
• Korea
What are the Emerging Trends in the Global Craft Premium Lager market?
Some of the emerging trends in the global craft premium lager market include a growing demand for unique and innovative flavors, an increasing focus on sustainable brewing practices, and a rise in craft breweries experimenting with different ingredients and techniques. Consumers are also showing a preference for locally brewed lagers that have a strong sense of authenticity and craftsmanship. In addition, there is a growing trend towards premiumization, with consumers willing to pay higher prices for high-quality craft lagers that offer a unique and memorable drinking experience. Overall, the craft premium lager market is evolving to meet the changing tastes and preferences of consumers worldwide.
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Major Market Players
Anheuser-Busch InBev is one of the largest beer companies in the world, with a market presence spanning across six continents. The company was formed through the merger of Anheuser-Busch and InBev in 2008, creating a global powerhouse in the brewing industry. They are known for brands such as Budweiser, Stella Artois, and Corona. Anheuser-Busch InBev has consistently grown its market share through strategic acquisitions and innovative marketing campaigns. The company's sales revenue in 2020 was $46.88 billion.
Heineken is another major player in the craft premium lager market, with a rich history dating back to 1864. The Dutch company has a strong global presence and is known for brands such as Heineken, Amstel, and Desperados. Heineken has focused on sustainable brewing practices and expanding its product portfolio to cater to changing consumer preferences. The company's sales revenue in 2020 was $27.18 billion.
Asahi Group Holdings is a Japanese brewing company that has expanded its presence in the craft beer market through acquisitions such as Meantime Brewing Company and Fuller's Brewery. Asahi is known for brands such as Asahi Super Dry and Peroni Nastro Azzurro. The company has seen steady growth in recent years due to its strong brand portfolio and strategic investments. Asahi's sales revenue in 2020 was $19.97 billion.
Molson Coors Brewing is a North American brewing company with a history dating back to 1786. The company has a diverse portfolio of brands, including Coors Light, Blue Moon, and Miller Lite. Molson Coors has been focusing on expanding its craft beer offerings and investing in sustainable brewing practices. The company's sales revenue in 2020 was $9.57 billion.
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