Swipe Right on Love (and Fashion): Shopdibz Launches 'SwipeBuzz' to Gamify Valentine's Day Shopping for Indian D2C Brands

Finding the "perfect match" this Valentine's Day isn't limited to romance anymore. Shopdibz, the curated online mall dedicated to empowering emerging Indian brands, has launched SwipeBuzz, an innovative "swipe-to-shop" feature that brings the excitement of dating apps to online retail.

As millions of Indians scout for the perfect Valentine's Day gifts, SwipeBuzz offers a fresh, gamified alternative to the fatigue of traditional scrolling. Users can simply swipe Right to Shop (or wishlist) and Left to Skip, making product discovery instant, engaging, and intuitive.

"Finding true love can be complicated, but finding your new favorite outfit shouldn't be," says Jerry Paul, CEO of Shopdibz. "With SwipeBuzz, we are bringing the thrill of the 'match' to shopping. It's not just about buying; it's about the serendipity of discovering a unique Indian brand you might never have found in a standard catalog."

Positioning as One of the Top Ecommerce Platforms in India
The launch of SwipeBuzz marks a significant milestone in Shopdibz's mission to champion "Swadeshi 2.0." By integrating high-tech, social commerce features, Shopdibz is rapidly solidifying its reputation as one of the top ecommerce platforms in India for independent sellers and D2C startups. Unlike mass-market giants that prioritize volume, Shopdibz focuses on value, storytelling, and direct connection between the creator and the consumer.

A Match Made in Heaven for Indian Brands
India's Direct-to-Consumer (D2C) market is booming, but new brands often struggle to gain visibility against established conglomerates. SwipeBuzz levels the playing field by placing products front-and-center in a visual, distraction-free format.

Key Benefits of SwipeBuzz:

For Customers (The Shoppers):

Gamified Discovery: Breaks the monotony of grid-based browsing with a fun, fast-paced interface.

Curated Matches: The algorithm adapts to user preferences, showcasing "hidden gems" from Tier 2 and Tier 3 cities-be it sustainable fashion, indie jewelry, or quirky home decor.

Valentine's Special: To celebrate the launch, Shopdibz is running a "Swipe Right on Savings" campaign. Users can use the code MYVALENTINE to unlock an extra 20% OFF on their "matches" throughout Valentine's week.

For Brands (The Sellers):

Higher Engagement: The swipe mechanic forces users to pause and view the product image, increasing brand recall significantly compared to rapid scrolling.

Democratized Visibility: Small, home-grown brands get the same screen real estate as larger ones, allowing product quality to shine.

Gen Z Appeal: The feature directly targets the behavior of digital-native Indians who prefer interactive mobile experiences.

"Our mission has always been to bridge the gap between discerning customers and talented Indian creators," adds Verkha Rani, CMO of Shopdibz. "SwipeBuzz is a tool to make that connection faster and more delightful. This Valentine's Day, we want our customers to fall in love with a brand that was made in their own backyard."

The SwipeBuzz feature is now live on the Shopdibz mobile app and website. Shoppers can explore categories ranging from fashion and personal care to electronics and gifting.

Website: https://www.shopdibz.com

Download App: https://www.shopdibz.com/download-app

Company Name: Shopdibz Private Limited
Contact Person: PR Team
Email: support@shopdibz.com
Phone: +91 8506951656
Address: PRA 29, Kumarapuram, Thiruvananthapuram
State: Kerala
Country: India
Website: www.shopdibz.com

Shopdibz Private Limited is a Kerala-based social commerce platform and "Online Mall" dedicated to showcasing India's new and emerging brands. By offering a curated collection of fashion, accessories, and lifestyle products, Shopdibz connects independent entrepreneurs with customers who value authenticity and quality. The platform solves key hurdles for D2C brands, including visibility, logistics, and customer acquisition, while offering shoppers a secure and transparent buying experience with features like direct chat and audio commerce.

This release was published on openPR.