Revolutionizing India's E-Commerce: The Shopdibz Duo Pioneering Swadeshi 2.0 and Atmanirbhar Bharat

In the dynamic world of Indian digital commerce, Shopdibz stands out as a beacon of self-reliance, spearheaded by CEO Jerry Paul and CMO Verkha Rani, who are transforming the e-commerce landscape through their commitment to Swadeshi 2.0 and the Atmanirbhar Bharat initiative. Founded in May 2021 with operations launching in November 2024, Shopdibz is a social commerce platform exclusively dedicated to emerging Indian direct-to-consumer (D2C) brands, fostering community-driven shopping that empowers local entrepreneurs and artisans. By prioritizing authentic Indian products, customizable brand stores, and features like real-time chat and audio commerce, the platform bridges traditional craftsmanship with modern technology, directly aligning with national goals of economic independence.​

Founders' Vision and Journey
Jerry Paul, with over eight years in software development, IoT, and project management, co-founded Shopdibz to address the visibility challenges faced by Indian brands in a market dominated by global giants. His tech-driven approach has integrated AI-powered tools into the platform, enabling brands to manage stores without coding expertise, thus reducing customer acquisition costs that often exceed ₹1,500-2,000 per user for small D2C ventures. Complementing Paul's technical prowess, Verkha Rani brings a decade of experience in sales, marketing, and brand strategy from roles at multinationals like Clarivate and Yamaha Motors, focusing on building authentic connections in social commerce. Together, the duo has created an ecosystem where 70% cart abandonment rates are mitigated through seamless, personalized experiences, supporting over 50 emerging brands in fashion, beauty, and lifestyle categories.​

Impact on Swadeshi 2.0 and Atmanirbhar Bharat
Shopdibz embodies Swadeshi 2.0 by reviving the 1905 movement's ethos in a digital format, encouraging consumers to choose homegrown products over imports and contributing to India's self-reliance across sectors. The platform's partnership with Khadi India, through the dedicated E Khadi India store, showcases handwoven sarees, kurtas, and co-ord sets made from organic Khadi fabric, blending heritage techniques like Chanderi and Banarasi weaving with contemporary styles. This collaboration not only preserves artisanal skills but also aligns with Atmanirbhar Bharat's emphasis on MSMEs, rural empowerment, and sustainable manufacturing, with features like direct seller chats fostering trust and reducing return losses. By curating eco-friendly, Made-in-India items-from ethnic wear to vegan beauty products-Shopdibz has achieved 25% month-over-month user growth, empowering rural communities and cutting dependency on foreign platforms.​

Statements from the Founders
In an exclusive statement, CEO Jerry Paul emphasized the platform's role in economic transformation: "At Shopdibz, we're not just building an e-commerce site; we're creating a digital Swadeshi revolution that gives Indian brands the tools to compete globally while staying rooted in our heritage. Through Atmanirbhar Bharat, we've seen our community of artisans and entrepreneurs thrive, turning every purchase into a step toward national self-reliance."​

CMO Verkha Rani added: "Swadeshi 2.0 is about celebrating Indian innovation and stories. Our Khadi partnerships and social features connect customers directly with creators, building loyalty and supporting sustainable growth. Shopdibz is proud to be at the forefront of Atmanirbhar Bharat, making conscious shopping accessible and impactful for every Indian."​

A Call to Action for Indian Brands and Shoppers
As Shopdibz continues to expand, it invites Indian brands to join via the Seller Hub, offering freemium SaaS tools for store setup and marketing strategies tailored to D2C challenges. For shoppers seeking authentic, high-quality Indian fashion, the platform delivers free delivery, easy returns, and up to 60% off on heritage items, reinforcing the movement's momentum.
Check out Shopdibz here: https://www.shopdibz.com.
Explore the Shopdibz Khadi India Store: https://www.shopdibz.com/store/ekhadiindia.
Are you an Indian brand? Join at https://www.sellerhub.shopdibz.com.

PRA 29, Poonthi Road, Kumarapuram, Thiruvananthapuram, Kerala, India, 695011

Shopdibz is an e-commerce platform dedicated to showcasing India's new brands. It connects discerning customers with a curated collection of products from small to medium-sized Indian businesses that focus on quality, authenticity, and affordability.

This release was published on openPR.