Shopdibz Launches "SwipeBuzz," a Tinder-Style Swipe-to-Shop Experience for Indian Brands

Shopdibz, India's curated online mall for emerging homegrown brands, has announced the launch of SwipeBuzz, a new Tinder-style shopping feature inside its mobile app that turns product discovery into a fast, swipe-based experience for smartphone users. Available on both Android and iOS, SwipeBuzz allows shoppers to explore handpicked products from Indian fashion, beauty, jewellery, and lifestyle brands one card at a time, simply by swiping left to skip or right to like and shop.
Positioned as a social commerce platform built exclusively for Indian brands, Shopdibz focuses on high-quality labels across fashion, beauty, home décor, and lifestyle, with a strong emphasis on curation, authenticity, and storytelling over discounts. Having already partnered with 50+ Indian brands, including Ramraj Cotton, Khadi India, and We Herbal, the platform is steadily building a trusted ecosystem of credible, homegrown labels. By offering custom brand storefronts, direct chat, and community-driven features, the platform helps small and medium Indian businesses gain visibility, build trust, and reach customers across the country, while enabling shoppers to consciously choose Indian-made products that support local entrepreneurs and sustainable growth.
A new way to discover Indian brands
Instead of scrolling through long product grids, users see full-screen product "profiles," making it easier to focus on one item at a time and take instant action. Each swipe helps refine discovery, surfacing more relevant styles from the platform's curated network of Indian D2C brands and artisans. Shopdibz positions SwipeBuzz as a more playful, instinctive way to shop for quality Indian products while still retaining the depth of a full marketplace behind the experience.
Comment from CMO Verkha Rani
"Indian shoppers are tired of endless scrolling and decision fatigue; SwipeBuzz is our answer to that," said Verkha Rani, Co-founder and Chief Marketing Officer of Shopdibz. "People are already used to swiping on dating and content apps, so we wanted to bring that same quick, emotional, and fun interaction to discovering high-quality Indian brands."
Verkha added that SwipeBuzz is also a discovery engine for D2C founders: "For many Indian brands, the real struggle is visibility, not product quality. With SwipeBuzz, every swipe is a chance for a homegrown label to be seen, remembered, and loved by the right customer."
Comment from CEO Jerry Paul
Jerry Paul, Co-founder and Chief Executive Officer of Shopdibz, highlighted the feature as part of the company's broader product roadmap. "SwipeBuzz is just the beginning of a new, interactive commerce layer we are building on top of our marketplace to help Indian brands compete with global platforms on experience, not just price," he said.
"Our vision is to make Shopdibz the go-to destination where discovering an Indian brand feels as addictive as scrolling a social feed, but with real impact for local entrepreneurs," Paul added. "With SwipeBuzz, we are moving closer to that future-one swipe at a time."

PRA 29, Poonthi Road, Kumarapuram, Thiruvananthapuram, Kerala, India, 695011

Shopdibz is an e-commerce platform dedicated to showcasing India's new brands. It connects discerning customers with a curated collection of products from small to medium-sized Indian businesses that focus on quality, authenticity, and affordability.

This release was published on openPR.