Vietnam A2 Milk Market Outlook: Trends, Growth, and Future Opportunities 2025-2033

The Vietnam A2 milk market reached a size of USD 77.00 Million in 2024 and is forecasted to grow to USD 273.18 Million by 2033, with a CAGR of 13.50% between 2025 and 2033. This growth is driven by rising consumer awareness of digestive health benefits, a growing preference for premium dairy products, urbanization, and increased disposable incomes fostering demand for healthier milk alternatives. Expanding retail networks and marketing efforts further support the market's expansion.

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Study Assumption Years

Base Year: 2024
Historical Years: 2019-2024
Forecast Period: 2025-2033
Vietnam A2 Milk Market Key Takeaways
The Vietnam A2 milk market size was USD 77.00 Million in 2024.
The market is expected to reach USD 273.18 Million by 2033.
The CAGR forecast for 2025-2033 is 13.50%.
Increasing consumer awareness about digestive health benefits drives demand.
There is a rising preference for premium dairy products among urban consumers.
Product diversification into flavored milk, infant formula, and fortified dairy items is expanding the consumer base.
Expanding retail networks and marketing campaigns strengthen market presence.

Market Growth Factors

Benefits associated with product diversification are expected to drive growth in the Vietnam A2 milk market. In addition to the standard liquid A2 milk, brands have introduced flavored A2 milk, infant formulas, and other fortified dairy products for different life stages or health conditions. This allows producers to tap into the dietary needs of toddlers as well as offer convenient flavor-improved options to adult consumers. A2 flavor and value-added products have been well received among urban residents who seek variety and premium quality items, resulting in brand loyalty and growing markets.

These health and wellness trends and expectations are factors that drive the Vietnamese consumer's demand for A2 milk for it is thought to be a more healthful, digestible milk product than regular milk. This is the case particularly with consumers who have lactose intolerance or other digestive issues, and they look for alternatives to regular milk. A2 milk is seen as a health and nutrition functional ingredient, within the context of increasing interest in functional foods, and is purchased for children by some parents. These health benefits improve consumer trust and position A2 milk as a better alternative for balanced nutrition.

Increasing premiumization or the increased demand for high quality dairy products also drives the increase in milk consumption in Vietnam. A2 milk is marketed as a premium quality dairy product. The marketing targets the high-income consumers in cities. Those consumers will pay the premium price for its perceived health benefits. This is particularly true of health-conscious professionals and the young people aspiring to a high-end lifestyle. Consumer loyalty results from packaging technologies, premium branding, and marketing. These efforts expand industry growth prospects.
Market Segmentation

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Distribution Channel Insights:

Supermarkets and Hypermarkets: The primary channel for A2 milk products, benefiting from expanding retail networks and accessibility.

Convenience and Grocery Stores: Cater to consumers seeking quick, local purchases of A2 milk variants.

Online/Non-Store Retailing: Growing segment driven by e-commerce, enabling convenient access to diverse A2 milk products.

Others: Include alternative retail formats which facilitate additional consumer reach.

End Use Insights:
Liquid Milk: Traditional form of A2 milk, widely consumed across age groups.

Infant Formula: Specialized A2 milk products designed for infant nutrition, addressing specific health needs.

Others: Include various other dairy-based products derived from A2 milk catering to niche demands.

Regional Insights
The Vietnam A2 milk market is analyzed across three major regional markets: Northern Vietnam, Central Vietnam, and Southern Vietnam. The segmentation reflects varied consumption patterns influenced by regional demographics and economic activity, although specific statistics such as market share or CAGR by region are not detailed in the report.

Recent Developments & News

In May 2025, Vinamilk introduced its latest A2 milk product under the Green Farm brand, which is produced at its eco-farm using advanced technology. The A2 milk containing A2 beta-casein protein aims to reduce digestive discomfort among sensitive consumers. This launch aligns with an increasing trend of A2 milk adoption, with other brands like MILO entering the Vietnam A2 milk market. In October 2024, the a2 Milk Company launched premium dairy products in Vietnam, including a2 Platinum junior milk and milk powders. The company highlighted the unique health benefits of A2-type beta-casein milk and collaborated with local distributors for market entry.

Key Players
Vinamilk
MILO
a2 Milk Company

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