Artificial Intelligence (AI) in Social Media Market is to reach US$ 11.8 billion by 2030,at a strong CAGR of 28.45, North America leads the market with 43.21% market share | Major Players:- Google, Twitter Inc., Meta Platforms, Adobe Systems Incorporated

The Global Artificial Intelligence (AI) in Social Media Market reached US$ 1.1 billion in 2022 and is expected to reach US$ 11.8 billion by 2030, growing with a CAGR of 28.4% during the forecast period 2023-2030.

DataM Intelligence unveils its latest report on the "Artificial Intelligence (AI) in Social Media Market size 2025," offering an in-depth analysis of market trends, growth drivers, competitive landscape, and regional dynamics. The study covers market size in value and volume, CAGR forecasts, and emerging opportunities that can guide businesses in seizing growth potential and crafting winning strategies. Packed with data-driven insights on current developments and future trends, this report is essential for companies aiming to stay ahead in the competitive Market.

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United States: Key Industry Developments (2025)

✅ November 2025: Meta and other major U.S. tech companies face heightened regulatory scrutiny over AI data use and algorithmic transparency, prompting strategic shifts in how AI is deployed across social media platforms and impacting competitive dynamics in the AI social media market.

✅ September 2025: Meta Platforms launched "Vibes," an AI‐powered video feed enabling users to create and share short‐form AI‐generated videos directly within its Meta AI app and across Facebook and Instagram expanding creative tools with generative AI content capabilities.

✅ October 2025: Reddit projected higher Q4 revenue driven by AI‐powered advertising tools, demonstrating accelerating adoption of AI‐driven targeting and monetization features within its social platform that enhance ad effectiveness and engagement.

✅ June 2025: Industry trend insights showed TikTok launching an expanded suite of generative AI tools for ad creation that allow brands to convert text and images into dynamic video assets strengthening AI‐assisted creative workflows for social advertisers.

Japan / Asia Pacific: Key Industry Developments (2025)

✅ April 2025: Japanese firms and government events (e.g., Tokyo AI/Web3 Summit) showcased AI‐based social media marketing and community‐building services that include multilingual content creation, sentiment analysis, and automated campaign optimization - indicating rising local AI in social media adoption.

✅ July 2025: Market research reported growth in AI in social media adoption in Japan, highlighting expanding applications in content personalization, ad targeting, sentiment analytics, and automated engagement as brands balance innovation with privacy and compliance demands.

✅ May 2025: Broader social media trends in Japan in 2025 emphasized AI‐powered personalization, social commerce growth, and engagement strategies tailored to local platforms and consumer behaviours, underscoring a shift toward AI‐enhanced experiences.

📌 Artificial Intelligence (AI) in Social Media Market 2025-26 M&A Deals

→ In December 2025, Meta Platforms, Inc. acquired Singapore‐based AI startup Manus (Butterfly Effect Pte. Ltd.) for approximately USD 2 billion. This deal aims to integrate Manus's autonomous AI agent technology into Meta's social media platforms including Facebook, Instagram, and WhatsApp to enhance AI‐driven user experiences across its ecosystem.

→ In November 2025, AnyAi and UmiChat announced a strategic merger to create a next‐generation AI SocialFi super‐app "UmiAi" combining social engagement with AI creativity and commerce‐centric features. (No disclosed financial terms available).

→ In November 2025, Snap Inc. entered into a $400 million partnership with Perplexity AI where Perplexity's AI search and answer engine will be integrated into Snapchat chats, deepening AI conversational capabilities on the social platform.

→ In July 2025, Sprout Social acquired NewsWhip, enhancing Sprout's social media management platform through predictive, AI‐powered media intelligence; the acquisition expands its AI roadmap for real‐time signal analysis and social engagement insights.

Market Growth Drivers:-

• AI‐based recommendations now power ~70%+ of user content feeds on major platforms, driving relevance and stickiness.

• 72% of social media marketers use AI tools to improve engagement metrics.

• AI‐enhanced visuals and hashtags raise post visibility and interaction rates by up to 80%.

• Between 2022 and 2023, AI content generation on social platforms jumped from 5% to 20% of posts with forecasts pointing to 25-30%+ by 2024.

• AI content tools have boosted productivity for social teams by ~50%.

• Nearly 90% of marketers use AI daily for content creation and decision support.

• 65% of social media companies now use AI‐powered chatbots for service interactions.

• 55% of users say they prefer AI chat responses for quick support on social platforms.

• Chatbots now handle over 60% of inbound inquiries, slashing response times

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Artificial Intelligence (AI) in Social Media Market Major Players:-

Adobe Systems Incorporated, Baidu, Inc., Salesforce,Inc., Snapchat Inc., Google Inc., International Business Machines Corp., Hootsuite Media, Inc., Meta Platforms, Inc., Twitter, Inc. and Vidora Inc.

Key players highlights:-

1) Meta Platforms, Inc.
• Meta is the leading player in AI‐powered social media marketing, leveraging AI across Facebook, Instagram, and WhatsApp for personalized content, recommendations, and automated ads.
• It drives one of the largest market shares in AI social media tools, given its dominant global social network ad revenue and extensive AI investment.

2) Salesforce, Inc.
• Salesforce holds significant position in AI for social media marketing with its Einstein AI embedded into CRM and Social Studio for insights, routing, and sentiment analysis.
• It is a key contributor to the market share among enterprise AI social solutions, particularly in predictive analytics and campaign automation.

3) Google Inc. (Alphabet)
• Google integrates AI across platforms like YouTube and Google Ads, optimizing video recommendations, content insights, and targeted advertising analytics.
• Its AI capabilities support large‐scale audience engagement and ad targeting, making it one of the top contributors to AI in social marketing market dynamics.

4) Adobe Systems Incorporated
• Adobe leverages AI (Adobe Sensei) to power campaign optimization, automated content creation, and real‐time analytics for social media marketers.
• It captures share in the creative and analytics segment of the AI in social media market, focusing on enterprise campaign personalization.

5) International Business Machines Corp. (IBM)
• IBM offers AI via Watson, enabling NLP, tone analysis, and automated engagement tools tailored for brand social media presence.
• It earns part of the market share by catering to large enterprises requiring compliant, custom AI solutions for social insights and automation.

Artificial Intelligence (AI) in Social Media Market Regional Highlights

North America
• Largest regional share globally 43.21%, leading adoption and investment in AI for content curation, targeted advertising, and analytics.
• High technology infrastructure and presence of major AI‐driven social platforms (e.g., Meta, Google) boost AI integration.
• Strong regulatory environment and R&D foster ethical AI, personalized engagement, and innovation.

Europe
• Holds 18.15% of global market share with emphasis on privacy‐centric AI and moderation tools.
• Growth driven by regulations (GDPR, Digital Services Act) that encourage compliant AI solutions.
• Investments in multilingual NLP and explainable AI tailored to local markets.

Asia Pacific
• Accounts for 25% global share; fastest region in growth due to social commerce and mobile adoption.
• Rapid digitalization and large user base in China, India, and Southeast Asia drive AI uptake.
• Infrastructure investments and regional vendor ecosystems expand AI capabilities.

Latin America
• Small share 4% of global market, with rising digital and social media penetration.
• AI adoption in social commerce and telecom engagement fuels regional growth.
• Growth supported by cost‐sensitive AI solutions and managed services uptake.

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Artificial Intelligence (AI) in Social Media Market Segment Analysis
The global artificial intelligence (AI) in social media market is segmented based on technology, component, enterprise size, application, end-user and region.

Growth in Social Media Solutions Boosts the Market

The huge volume of data generated on social media platforms is enormous. AI can process and analyze this data at a scale and speed that would be impossible for humans, extracting valuable insights and trends. Users expect personalized content and recommendations. AI algorithms can analyze user behavior and preferences to provide personalized content, advertisements and recommendations, leading to higher user engagement.

For instance, on 18 September 2023, Lumina Datamatics introduced its Artificial Intelligence (AI) Services for Publishers, aiming to provide various benefits to publishers. Lumina Datamatics' AI algorithms can automatically interpret, summarize, categorize, and enrich content, making it more user-friendly and discoverable, and this can significantly improve the overall user experience on publishing platforms. For educational publishers, AI can enhance the quality of assessment development. Automated processes can help create more robust and accurate assessment materials.

Artificial Intelligence (AI) in Social Media Market - FAQs

Q: What is driving the growth of Artificial Intelligence (AI) in the social media market?
A: Rising prevalence of hematologic cancers, adoption of advanced diagnostics like NGS and PCR, and increasing demand for personalized therapies.

Q: Which technologies dominate the Artificial Intelligence (AI) in Social Media Market?
A: PCR, NGS, IHC, and cytogenetics are the leading technologies used for accurate diagnosis and monitoring.

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