Passive candidates - The sleeping potential: Why 80% of the market is not looking (and how to wake them up)

The psychology of waiting: Why professionals "sleep"

While the shortage of specialists is putting increasing pressure on everyday hospital life, operators are faced with a crucial question: how do you attract highly qualified staff who are actually firmly in the saddle? The answer lies in the "comfort zone of dissatisfaction". Despite the high workload, many shy away from actively looking for a job out of exhaustion or fear of deterioration. They passively hope to be found.

The change in strategy 2026

The year 2026 marks the end of traditional job advertisements. As the shortage of skilled workers threatens patient care, the focus will shift to addressing the "sleeping potential". "The time for waiting is over," explains Gunther Bathen, Managing Director of recruitment agency FirstBay. Instead of hoping for applications, the company relies on direct headhunting and a digital presence.

Social media recruiting instead of expensive vacancies

A vacant doctor's post often costs clinics over 1,500 euros per day, a loss that can add up to over 130,000 euros after three months. FirstBay counters this risk with data-supported solutions:

Active Sourcing: Targeted, discreet approach in business networks.

Social recruiting: Emotional job offers on Instagram, Facebook and TikTok.

Employer branding: building an authentic employer brand.

If you want to survive in the competition for talent, you have to be present where 80% of professionals who want to change jobs spend their everyday lives. We ensure that your vacancies are not only found, but that qualified doctors and managers are emotionally convinced.

FirstBay GmbH
Westring 51
47574 Goch
Germany

https://FirstBay.net

Frau Lara Maa?en
02823 9289297

lara.maassen@firstbay.net

FirstBay is a specialized consulting company for strategic recruiting and employer branding in the healthcare sector based in Goch. Since its foundation in 2018, the company has been supporting clinics, medical centers and social institutions in overcoming the shortage of skilled workers through direct approach and innovative performance marketing strategies.

FirstBay's portfolio combines modern HR technology with in-depth industry expertise. In addition to active sourcing and the optimization of employer attractiveness, the company offers a unique interface for M&A support: With the permission according to ? 34c GewO, FirstBay advises medical practitioners and medium-sized companies holistically on practice succession and sales - from economic structuring to the targeted search for qualified successors.

This release was published on openPR.