"If Your Product Updates Don't Match the Frequency of Smartphone Upgrades, You'd Better Rethink Your Strategy."

LONDON, U.K: In a clear signal to the consumer-goods industry, Product Hub, 'the only Global product testing platform from global product specialists MMR, has won the Best New Product/Service Innovation award at the Marketing Research and Insight Excellence Awards 2025 (powered by Quirk's Media), underscoring the platform's mission to turbo-charge how CPG brands build portfolios that aren't just resilient - they're anti-fragile.

Why this matters:
At a time when product trends vanish faster than ever, and TikTok-driven mania can burn out overnight, the old playbook of a "big launch every 18-24 months" no longer cuts it. Product Hub believes that CPGs must now think in updates: iteration, refinement, and relevancy, rather than replacements. The platform's win is a validation of that belief.

What's different about Product Hub:
-Product Hub goes beyond delivering insights by detecting early signs of declining product traction and triggering smart, timely decisions to upgrade or pivot before momentum is lost.
-Built for rapid iteration and agile testing, Product Hub lets brands refresh, re-energize, or pivot their products as frequently and seamlessly as software releases -keeping pace with today's lightening-fast trend cycles.
- Unlike traditional approaches that merely resist disruption, Product Hub helps brands develop portfolios that gain strength from market volatility; products that adapt, evolve and grow more competitive when faced with shifting consumer tastes and unexpected challenges through the help of meta-analysis.
- Focused on building anti-fragile portfolios: products that gain strength as markets shake, rather than collapse under pressure.

A word from leadership:
"We're done waiting for the next big thing, because by the time you wait, it's too late," says the leadership team at Product Hub.
And from Dan Jenkins, Global Head of Product Hub: "The innovation window is shrinking. Virality is novelty-driven. Even breakout hits such as matcha, pistachio, and everything in Dubai are burning out faster than ever. If you're not upgrading and adapting in real time, you're conceding advantage to someone else. If your product lifecycle isn't as frequent as smartphone software updates, you better watch out!"

Unlike traditional product-testing relationships, Product Hub puts competitive experience monitoring at the centre of its value. The platform tracks client products against fast-emerging challengers in real time, highlighting threats long before they disrupt established market positions. By giving brands this proactive vantage point, Product Hub keeps them on the front foot - far less likely to concede ground. It's a living expression of the platform's core philosophy: helping brands become genuinely anti-fragile.

Award recognition:
At the Awards, Product Hub was selected from over 200 submissions in the Best New Product/Service Innovation category, a prestige slot reserved for solutions launched from 2024 onwards, making a real impact today. "This innovative platform demonstrates true understanding of researchers' logistical, executional, and analytical needs. Bravo!" Judge of the Best New Product/Service Innovation Award. The win firmly positions Product Hub as a key enabler for brands seeking to live at the pace of consumer change - even as change accelerates.

Why CPG manufacturers should care:
Speed is no longer a luxury - it's a strategic imperative: product-refresh cadence now defines category relevance.
Data isn't just hindsight - it's foresight: the ability to predict when performance drops give brands a chance to act, not just react.
Anti-fragility is the new benchmark - building a portfolio that can absorb disruption (shifting tastes, cost pressures, viral channels) means nothing breaks when things shift.
Innovation isn't about a radical reboot - it's about constant upgrade: Many big brands are still stuck in the blockbuster launch mindset. Platforms like Product Hub make continuous, incremental renewal possible - and visible.

MMR Research Oxfordshire
104-110 Crowmarsh Battle Barns
Preston Crowmarsh
Wallingford
Oxfordshire
OX10 6SL
UK

+44 (0)1491 824999

Press contact:
Laura Smith
Head of Communications
Product Hub
L.Smith@mmr-research.com
https://theproducthub.com/

For further information, demo requests, or to speak with Dan Jenkins about what faster, smarter innovation looks like in a world where "viral" simply isn't enough, please contact the Product Hub press office.

Product Hub is the only global end-to-end product testing platform. combining cutting-edge automation with 35 years of MMR's sensory and product expertise to revolutionize physical product innovation. Operating across 40 markets worldwide. it empowers insights teams to connect real-time data, trend signals, and product performance metrics - helping brands spot when a product is losing momentum and confidently decide when to refresh, re-engineer, or reinvent. Built for today's fast-moving consumer landscape, Product Hub enables brands to innovate faster, smarter, and at scale, staying ahead in a world where change happens faster than ever.

This release was published on openPR.