MMR Research Receives French Tax AccreditationLONDON, UK: MMR Research Worldwide (MMR), the leading global sensory and consumer research agency, has announced that the French Ministry of Higher Education and Research has given MMR's European Hub, based in Amsterdam, certification for the "Crédit d'Impôt Recherche" (CIR). The French R&D tax credit program offers significant tax relief benefits to qualifying French companies who collaborate with MMR Research on certified R&D projects.
This initiative will allow eligible French companies to take advantage of a tax break on 30% of all incurred expenditures contracted out to MMR Research and its sister brand consultancy Huxly.
"We are delighted to receive the CIR accreditation, which is a significant endorsement of our sector expertise and industry-leading consumer research solutions. It will allow our French clients to benefit from sizeable tax benefits, alongside the advantages of working with MMR to drive class-leading food, drink and personal care product innovation," said Matthew Lintern, CEO of MMR Research Worldwide.
The accreditation is granted by the French Ministry of Higher Education, Research, and Innovation, and can be used on projects that involve R&D activity. MMR helps CPG manufacturers 'fight ordinary' innovation with more impactful product experiences - improving memorability via heightened sensory theatre.
For further information:
Palesa Mthiyane, Content Marketing and Communications Executive @ MMR Research Worldwide
As global leaders in consumer and sensory research across the full innovation journey, MMR champions product and pack - with a mission to deepen emotional experiences between brands and consumers across all moments of truth. MMR applies unique, powerful research tools - many tailored to suit individual client needs - to amplify brand messaging, creating greater impact in store and more engaging experiences for consumers. Proudly independent, MMR Research Worldwide operates globally with offices in UK, USA, China, Brazil, Singapore, India, Thailand, Colombia, South Africa and the Netherlands.
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