VIVID by Connext Agency Launches Africa's First Augmented Reality Menu for Restaurants

Casablanca, Morocco - December 2, 2025 - Connext Agency, a Casablanca-based creative studio known for crafting memorable and captivating digital experiences, today announced the official launch of VIVID. This groundbreaking web application is the first of its kind in Morocco, Africa, and the MENA region to bring Augmented Reality (AR) menus to the restaurant and hospitality industry.

VIVID is designed to revolutionize the dining experience from discovery to order fulfillment. The platform empowers restaurants with a stunning, multilingual digital storefront while providing customers with an unprecedented interactive tool to explore menus.

A Menu That Comes to Life: The "See Before You Order" Experience

The cornerstone of VIVID is its proprietary AR technology. With the "See Before You Order" feature, customers can point their smartphone camera at their table to see a photorealistic 3D model of any dish appear in their real environment. This immersive experience resolves customer uncertainty, boosts confidence in ordering, and significantly enhances engagement, directly contributing to increased average order value.

Beyond AR: A Complete Digital Ecosystem for Modern Restaurants

VIVID provides a comprehensive suite of tools that address key challenges for restaurant owners and managers:

· Multilingual Digital Menus: Beautifully designed dish cards are available in English, French, Spanish, and Arabic, catering to both local and international clientele.
· Rich Dish Profiles: Each item features high-quality imagery, a compelling "dish story," detailed ingredients, nutritional facts, and allergen information.
· Integrated Ordering System: Seamless dine-in, takeaway, and delivery ordering. Restaurants receive orders directly through a management dashboard and via instant WhatsApp notifications.
· Performance Analytics Dashboard: Owners gain valuable insights into revenue trends, dish popularity, and overall menu performance, enabling data-driven business decisions.
· Dynamic Menu Management: Instantly update dish availability, switch items on or off, and set specific availability days with a single click.

"At Connext, we are strategic partners to visionary leaders, combining deep market insight with bold creativity," said a company spokesperson. "VIVID was born from a direct need to bridge the gap between a restaurant's amazing food and the customer's pre-purchase imagination. We're not just digitizing the menu; we're transforming it into an interactive experience that drives tangible business results."

Availability and Pricing

VIVID is available now to restaurants across Morocco. Connext offers tailored plans to suit different business needs, starting with The SLATE plan for essential digital menu services, The EXPERIENCE plan featuring the full AR menu capabilities, and THE SIGNATURE plan offering a complete VIP management service.

About Connext Agency
Connext is a creative and marketing agency founded in Casablanca with a mission to redefine how brands connect with their audiences.Specializing in social content, audiovisual production, and immersive Augmented Reality experiences, the team of "creative rebels and big thinkers" focuses on delivering work that creates measurable impact. VIVID is their flagship product for the hospitality sector.

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For more information, please contact:
Connext Agency
Email: contact@connext.ma
Website: https://www.connext.ma
Social Media: @connext.ma

Press Contact Information for Connext Agency

For Media Inquiries Regarding VIVIDTM and Connext Agency

· Company: Connext Agency
· Contact Person: [Achraf EL KATIRI / Founder and CEO ]
· Email: contact@connext.ma
· Phone: +212638380057
· Headquarters: 119, Bd Yaacoub El Mansour, Casablanca, Morocco

About Connext Agency: Redefining the Future of Dining with VIVID

At Connext Agency, we are more than just developers; we are a collective of creative rebels and strategic big thinkers based in the heart of Casablanca. Our mission is to forge unforgettable connections between visionary brands and their audiences. Specializing in social content, audiovisual production, and cutting-edge digital experiences, we pride ourselves on blending deep market insight with bold creativity to deliver work that makes a measurable impact.

Our flagship product, VIVID, is the embodiment of this philosophy. We identified a critical gap in the vibrant hospitality industry: the disconnect between a restaurant's incredible offerings and the customer's imagination at the point of ordering. Menus, often static and uninspiring, failed to tell the full story or spark engagement.

Driven by this challenge, we leveraged our expertise in immersive technology to create a solution that is first of its kind in Morocco, Africa, and the MENA region. VIVID is not merely a digital menu; it is a comprehensive ecosystem that transforms how restaurants operate and how guests experience food.

We believe in empowering restaurants with tools that are as sophisticated as their cuisine. VIVID's crown jewel is the groundbreaking "See Before You Order" Augmented Reality feature, which allows dishes to come to life on the customer's table via smartphone. This innovation, paired with multilingual accessibility, rich storytelling, and a powerful backend analytics dashboard, empowers our partners to increase average order value, streamline operations, and captivate a global audience.

Connext Agency is dedicated to being a strategic partner to Morocco's culinary pioneers. From the initial 3D shoot of a signature dish to the final data point on the dashboard, we provide a seamless, VIP service. With VIVID, we are not just building an app-we are pioneering a new standard for the dining experience, one immersive interaction at a time.

This release was published on openPR.