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Digitally Enhancing The Customer Experience

02-06-2017 03:38 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Mall Communications

Advanced digital wayfinder in the prestigious Bentall Centre - updated with seasonal colour scheme.

Advanced digital wayfinder in the prestigious Bentall Centre - updated with seasonal colour scheme.

Mall Communications has delivered a major advanced wayfinding and associated advertising project at the prestigious Bentall Centre, Kingston Upon Thames. The project showcases the full spectrum of centre-focused functionality of MallVision, the firm’s groundbreaking wayfinding and advertisingsolution specifically for shopping centres.

The installation comprising 10 wayfinding screens and 8 advertising screens supported by national advertising was successfully completed in Q3 2016.Phase 2 is now in the planning stage for a Q3 2017 implementation.

Sam Eastwood, Centre Director, Bentall Centre said: “working in partnership with Mall Communications, we designed and implemented a combined digital wayfinding and advertising solution. This has both enhanced our customer’s experience in The Bentall Centre and created a healthy revenue stream. Our customers and retailers have welcomed the use of this innovative navigation system, which brings our online proposition into centre and most importantly directs our customers to their chosen stores”

Mall Communications’ innovative team has been at the forefront of the digital signage revolution from paper, to slick, relevant real-time digital networks. This step-change positions centre owners for community building through improved customer engagement, meets consumer demand for relevant, accurate information, and delivers tenants’ and advertisers’ need for demonstrable brand presence.

Mall Communications’ approach focuses on customers who are placed at the heart of everything it does. MallVision is designed to build a digital centre community, create additional advertising opportunities for tenants and marketing departments, and facilitate reporting and data capture to drive sales. The system provides a platform for a mix of
customer traffic-driving promotional activities, leading to increased sales for tenants. Mall Communications have developed a holistic digital approach bringing together the latest technologies to benefit the business of running a shopping centre.

MallVision can be supported through a number of channels as is further demonstrated by the next installation at McArthur Glen - York. Mall Communications is keen to partner with other centres nationwide so please get in touch via

Come and meet us at the Shopping Centre Management Conference 2017 (SCMC 17)

We are all familiar with the revolution in digital signage and associated technology in UK shopping centres, but Mall Communications have now taken this one step further. Our innovative team has now developed MallVision, an advanced digital wayfinding and advertising solution specifically for shopping centres.

Mall Communications
Units 1&2 Dovecote Laundry
Upper Harlestone

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