IP Address Intelligence Software Market Set to Surge - Key Insights You Must Know

IP Address Intelligence Software Market

The global market for IP Address Intelligence Software was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.

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IP address intelligence software, also known as IP address data software, helps businesses de-anonymize B2B and B2C web traffic. These tools can help companies establish new business opportunities, uncover market trends, forestall cyber threats, and enhance marketing campaigns. They are also referred to as IP geolocation tools as they map a device's IP address to a geographic location from where it connects to the internet. In other words, IP address intelligence solutions enable organizations to identify or estimate the real-world location of a device based on its IP address. These solutions commonly provide information about a device's location, including country, state, city, zip code, latitude and longitude, and sometimes even the street address. Typically, these solutions provide granular information by searching multiple databases to determine the registration and contact information for a specific IP address.

Sales teams can de-anonymize B2B web traffic by matching IP addresses to company names and domains, thereby uncovering new opportunities to create sales. E-commerce businesses can also utilize IP address data platforms for determining their customers" location, which can help localize key messages and call to action and offer a personalized user experience. Likewise, adtech companies can use the software to enhance marketing campaigns by serving location-based ads and offers, improving return on investment. Businesses can also use these tools to detect VPNs, identify suspicious users based on their IP addresses, and use that information to block them from further access. This can augment the effectiveness of their existing cybersecurity systems and cut off threats before they have a chance to attack. Similarly, businesses can stop doing business with IP addresses known to use stolen financial data or flag orders made from suspicious locations for manual review.

By Type
• Cloud Based
• On Premises

By Application
• Large Enterprises
• SMEs

Key Companies
MaxMind, apilayer, IP Info, Ipregistry, Abstract API, IP Tracker, BigDataCloud, DB-IP, Digital Element, Webdevmedia, Fastah, Geoplugin, Geo Targetly, Hexasoft Development, ipapi, ipdata, IP Find, WhoisXML API, Ipinfodb, IPligence, ipwhois.io, KeyCDN, Foundry, Neustar, PointPin, Whoisxmlapi

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This release was published on openPR.