Social Customer Relationship Management Market Poised to Hit $1134.11 Billion by 2029 with Accelerating Growth Trends

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Social Customer Relationship Management Market Size Growth Forecast: What to Expect by 2025?
In recent times, the market size of social customer relationship management has seen a significant increase. Its growth is projected to soar from $150.17 billion in 2024 to an impressive $230.61 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 53.6%. The growth observed in the past period is due to the appearance of various social media platforms, heightened customer expectations and the surge of influencer marketing.

How Will the Social Customer Relationship Management Market Size Evolve and Grow by 2029?
The market size of social customer relationship management is anticipated to witness significant expansion in the upcoming years, reaching a staggering $1134.11 billion in 2029 with a compound annual growth rate (CAGR) of 48.9%. This projected growth during the forecast period can be accredited to the emergence of conversational marketing strategies, omnichannel integration, and enhanced measures for privacy and data security. Leading trends expected during this period encompass hyper-personalization, AI-infused social insights, a focus on mobile-based solutions, collaboration with augmented reality (AR) and virtual reality (VR), as well as integration with social commerce.

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What Drivers Are Propelling the Growth of Social Customer Relationship Management Market Forward?
Advancements in social media usage are anticipated to boost the expansion of the social customer relationship management market in the upcoming years. Social media, known for online platforms that facilitate user interaction and content exchange, is gaining traction for its connectivity, communication features, self-expression, mobile access, rising entertainment value, and business interactions. With the help of social media, customer relationship management becomes a tool for businesses to enhance their connection with customers, uplift their brand image, and leave customers satisfied and more loyal. For example, the Search Engine Journal, a US-based site providing relevant and timely information for entrepreneurs, marketers, and SEOs to elevate and broaden their businesses, reported in July 2023 a surge of 150 million social media users from April 2022 to April 2023, marking a 3.2% increase year-over-year. As such, the escalating usage of social media proves to be a driving force in the growth of the social customer relationship management market.

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Which Fast-Growing Trends Are Poised to Disrupt the Social Customer Relationship Management Market?
Major corporations in the social customer relationship management market are concentrating on the creation of innovative technology solutions like Pro Suite CRM, dedicated to assistance in augmentation of CRM capabilities for escalating businesses. This solution is an integrated software platform, blending various tools and functionalities into a single system to simplify customer relationship management operations effectively. For example, Salesforce Inc., a software company based in the US, launched the Pro Suite, a comprehensive CRM solution specially designed for growing businesses, in March 2024. The suite, incorporating CRM, AI, data, and trust, assists companies in effectively transforming their operations. This solution targets the difficulties encountered by small businesses in establishing, customizing, and effectively utilizing CRM systems. Additionally, it offers features like marketing campaign templates, lead and deal administration, quicker case resolution, knowledge management, and personalized customer experiences in marketing, sales, and service sectors. All in all, it serves as a suitable option for developing companies needing a comprehensive CRM solution to manage customer relationships and smooth operations.

What Are the Key Segments in the Social Customer Relationship Management Market?
The social customer relationship management market covered in this report is segmented -

1) By Deployment Model: Cloud, On-Premises
2) By Functionality: Built-In Social CRM, Standalone Social CRM
3) By Organization Size: Small And Medium Sized Businesses (SMBs), Large Enterprises
4) By Application: Sales Automation, Marketing, Customer Service And Support, Other Applications
5) By End Users: Information Technology And Telecom, Healthcare, Banking, Financial Services And Insurance (BFSI), Retail And E-Commerce, Education, Government, Hospitality, Transportation And Logistics, Manufacturing, Other End Users

Subsegments:
1) By Cloud: Public Cloud, Private Cloud, Hybrid Cloud
2) By On-Premises: On-Premises Software, On-Premises Hardware

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Who Are the Key Players Shaping the Social Customer Relationship Management Market's Competitive Landscape?
Major companies operating in the social customer relationship management market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., SAS Institute, ReplyApp Inc., HubSpot Inc., Pegasystems Inc., Zendesk, Zoho Corporation, Verint Systems, RWS Holdings, monday.com, Freshworks Inc., Sprout Social Inc., Brandwatch, Jive Software Inc., Agora Media SAS, Bitrix Inc., Act-On Software Inc., VanillaSoft Inc., Insightly Inc., Clarabridge

What Geographic Markets Are Powering Growth in the Social Customer Relationship Management Market?
North America was the largest region in the social customer relationship management market in 2024. The regions covered in the social customer relationship management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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