United States Vitamins & Herbal Dietary Supplements Market 2025: Industry Developments, Future Growth, Share & Industry Insights | Binova Lifesciences, NBTY Inc., Biovencer, Glanbia, Nature Sunshine

Vitamins & Herbal Dietary Supplements Market reached US$ 44.12 billion in 2022 and is expected to reach US$ 71.38 billion by 2031, growing with a CAGR of 6.2% during the forecast period 2024-2031.

According to DataM Intelligence Comprehensive Report has released its latest report on the "Vitamins & Herbal Dietary Supplements Market Size 2025," providing a detailed analysis of market trends, key growth drivers, competitive landscape, and regional insights. The report includes market size (value and volume), CAGR projections, and emerging opportunities that help businesses identify growth areas and build effective strategies. Backed by data-driven insights and future outlook, this study serves as a valuable resource for companies looking to stay competitive and capitalize on market potential.

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Industry Latest News 2025:

✅ 2025-05-20 - Kingswood Capital Management & Performance Investment Partners completed the acquisition of The Vitamin Shoppe (US omnichannel vitamins & supplements retailer).

✅ 2025-06-24 - OLLY (Unilever-owned) launched a new "Mood + Skin" personal-care line (body washes, scrubs, serums) extending the supplement brand into skin/emotional-wellness products in the US.

✅ 2025-07-30 - Ritual expanded retail distribution (notably Ulta/other national rollouts) and continued product launches as it scales its clinically-positioned multivitamin range in the US market.

✅ 2025-07-24 - Nestlé launched a strategic review of its vitamins/minerals/supplements brands (including Nature's Bounty/Puritan's Pride), saying a sale or restructuring is possible.

✅ 2025-03-03 - Eisai (Japan) launched Chocola BB Nightwell, a fortified product positioned for fatigue recovery and sleep-support with multiple active vitamins.

✅ 2025-07-14 - Daewoong (South Korea) launched "Haapssen," a 7-in-1 multi-nutrient health functional food product (multi-ingredient supplement trend).

✅ 2025-03-19 - Korean Ginseng Corporation received recognition for investment in phytomedicinal research (Varro E. Tyler award), highlighting continued R&D focus in Korean herbal/natural ingredient sectors.

✅ 2025-07-11 - Zinzino AB announced acquisition of 35% of Andorra-based Xion International (move to secure omega-3/spirulina supply and expand nutraceutical sourcing in Europe).

✅ 2025-07-24 - Nestlé's strategic review of its VMS assets (reported by multiple outlets) also reverberated across Europe as the company evaluates divesting mainstream supplement brands.

Market Geographical Share:

North America dominates the global share, driven by high consumer awareness, preventive health trends, and a well-established retail and e-commerce network for supplements. The United States remains the largest contributor in this region, with a growing preference for clean-label and plant-based formulations.

Europe holds a substantial market share, supported by rising demand for natural health products and the expanding aging population in countries like Germany, the U.K., and France.

Asia-Pacific is the fastest-growing region, attributed to increasing disposable incomes, rapid urbanization, and cultural acceptance of herbal and traditional remedies, especially in China, India, and Japan.

Latin America and the Middle East & Africa are emerging markets, showing gradual adoption due to growing awareness of preventive healthcare and expanding retail availability of dietary supplements.

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Market Drivers:

✅ Rising Health Consciousness: Increasing consumer focus on wellness, immunity, and nutritional balance is fueling supplement intake globally.

✅ Aging Population: Growing elderly demographics are driving demand for vitamins and herbal formulations that support bone health, digestion, and cognitive function.

✅ Shift Toward Natural & Plant-Based Products: Consumers are increasingly preferring herbal and organic supplements over synthetic alternatives, promoting market expansion.

✅ R&D and Product Innovation: Continuous innovation in formulations, such as capsules, and fortified beverages, is attracting a broader consumer base.

✅ Preventive Healthcare Trend: Post-pandemic awareness about immunity and disease prevention continues to sustain demand for vitamins and herbal supplements.

Segments Covered in the Beverage Premix Market:

By Type (Probiotics, Enzymes, Amino Acids, Minerals, Vitamins, Herbal Supplements)

By Form (Gel Caps, Soft Gels, Liquids, Powders, Capsules, Tablets)

By Function (Sports Nutrition, Medical Supplements, Additional Supplements)

By Distribution Channel (Pharmacies & Drug Stores, Supermarket & Hypermarket, E-Commerce, Others)

By End-Users (Children, Adults, Pregnant Women, Elderly)

Regional Analysis for Beverage Premix Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Major Key Players: Nestle, Herbalife International of America Inc., Binova Lifesciences, NBTY Inc., Biovencer, Glanbia, Nature Sunshine, Nature's Essentials, Pure Encapsulation and Cargill Inc.

✅ Nestlé (Health Science / VMS) - Global leader in vitamins & supplements after buying The Bountiful Company (Nature's Bounty) and running a large Health Science portfolio; its VMS unit is strategically significant but was reported under review in 2025 after sluggish VMS growth, signalling a large but challenged position in the global supplements market.

✅ Herbalife International of America, Inc. - Major direct-selling global supplements player with full-year net sales in the ~USD billions range (FY ~2024 reported net sales around the low-billion USD scale), maintaining a strong footprint in weight-management and HR supplements categories.

✅ Bionova / (Binova) Lifesciences - India-based nutraceutical / contract-manufacturer (small domestic player) focused on third-party manufacturing and nutraceutical brands; operates at a strictly regional / B2B scale rather than as a global market-share leader.

✅ NBTY, Inc. (Nature's Bounty / The Bountiful Company) - Historically one of the largest US supplement brand groups (Nature's Bounty, Puritan's Pride, etc.); many core brands were acquired by Nestlé in the Bountiful deal (making the group a material contributor to Nestlé's global VMS scale).

✅ Biovencer (Biovencer Healthcare) - India-based contract manufacturer and private-label nutraceutical supplier (not a global brand leader); notable as a domestic manufacturer and exporter serving brands rather than holding major consumer market share itself.

✅ Glanbia plc - Major global nutrition & performance-nutrition player (Optimum Nutrition, Isopure, etc.); reported strong 2024 results with significant revenue and high visibility in sports-nutrition and ingredient solutions - a clear top-tier player in the global supplements / sports nutrition segment.

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