Press release
Social Media Analytics Market to Soar to USD 26.4 Billion by 2035, Driven by AI-Powered Insights
Social Media Analytics Market to Soar to USD 26.4 Billion by 2035
Technology providers are now utilizing the benefits of AI, cloud-based architecture and machine learning for social listening, sentiment tracking and engagement measurement. For example, in July 2025, Sprinklr launched a AI-driven platform that offers real-time sentiment analysis, predictive insights and automated reporting to optimize their campaigns and interactions with audiences. In May 2025, Brandwatch released a cloud-native solution that incorporates data from multiple platforms along with visual dashboards that offer actionable insights.
Get the Detailed Industry Analysis (including the Table of Contents, List of Figures, and List of Tables) - from the Social Media Analytics Market Research Report: https://marketgenics.co/press-releases/social-media-analytics-market-41415
Key Driver, Restraint, and Growth Opportunity Shaping the Global Social Media Analytics Market
The increasing significance of data-driven decisions, real-time customer insights, and managing brand reputation is fueling the demand for sophisticated social media analytics solutions across marketing, e-commerce, and enterprise functions. As organizations depend on social platforms to interact with customers, advertise, and conduct market intelligence, the trends indicate a shift toward AI-driven end-to-end SMA platforms that offer sentiment analysis, trend detection, and insights specifically data-driven toward certain business objectives.
For example, Sprinklr Inc. launched an AI-enhanced social media analytics platform in Q1 2025 that utilized predictive audience behavior modeling with tracking of "real-time" sentiment for enterprises that wished to enhance engagement strategies across multiple digital channels.
While the social media analytics market continues to grow quickly, there are barriers to success in the form of consulting arrangements, operational cost, and accuracy of analytics with respect to integrated systems. For example, Brandwatch indicated in its recent earnings call that there would be delays to the roll-out and ramp of its cross-platform analytics suite within the first quarter of 2025 due to difficulties in unifying data-streaming from multiple APIs and ensuring consistent outputs from social platform analytics for actionable reporting.
To know more about the Social Media Analytics Market - Download our Sample Report: https://marketgenics.co/download-report-sample/social-media-analytics-market-41415
Regional Analysis of Global Social Media Analytics Market
North America is at the forefront of the global social media analytics market with a high number of social media users, a well-established AI and cloud infrastructure, and enterprises investing rapidly in digital marketing. In August 2025, Sprinklr, Wirral-based cloud-based software business, announced a partnership with U.S. corporations to deliver an AI-based platform providing real-time sentiment analysis and predictive engagement analytics. With supporting government measures to advance data-based practices, and investments in AI research and development, this region's lead is reinforced.
Asia Pacific, in comparison, is experiencing rapid growth with increasing social media adoption residents, e-commerce expansion, and a need for real-time insights. In July 2025, Talkwalker announced the launch of adaptive SMA solutions throughout India, China, and Southeast Asia, where organizations can track trends, measure sentiment, and implement targeted marketing all enabled by funding of regional digital transformation projects.
Europe, in summary, is demonstrating steady growth which accelerate with more adoption of data privacy regulations, greater digital marketing budgets, and increasing investment in AI usage. In June 2025, Brandwatch launched an AI-enabled analytics suite for trend tracking, sentiment reporting, and competitor benchmarking in Germany, France, and the UK.
Prominent players operating in global social media analytics market include prominent companies such as Adobe Inc., BrandMentions, Brandwatch, Buffer Inc., Cision Ltd., Clarabridge, Falcon.io, Google LLC, Hootsuite, IBM Corporation, Khoros LLC, Meltwater, Microsoft Corporation, NetBase Quid, Oracle Corporation, Salesforce Inc., SAS Institute Inc., Sprinklr, Sprout Social, Talkwalker, along with several other key players.
Buy Now: https://marketgenics.co/buy/social-media-analytics-market-41415
Recent Development and Strategic Overview:
In August 2025, Sprinklr joined forces with a Transatlantic retailing giant to provide a social media analytics platform powered by artificial intelligence. The platform was created to monitor customer sentiment, capture real-time engagement metrics, and optimize promotional campaigns. The objective of the platform is to enhance brand visibility, customer experience, and data-driven marketing strategies across different digital channels.
In September 2025, Brandwatch partnered with an incumbent telecoms operator in Europe to develop a predictive social media analytics solution. The platform is designed to enable real-time trend identification, automated reports, and competitor benchmarking. The aspiration of the company is to assist marketing teams in customer engagement, making more informed decisions, and optimizing campaign investment returns across social media.
Get a preview of our Social Media Analytics Market Playbook - your guide to GTM strategy, competitive intelligence, supplier dynamics, and Consumer Behavior Analysis: https://marketgenics.co/playbook/social-media-analytics-market-41415
Key Trend: Integration of AI, Machine Learning, and Cloud-Native Technologies in Social Media Analytics
The social media analytics market is racing to integrate AI, ML, and cloud-native to enhance their predictive analytics abilities, automate reporting, and instead of providing outcomes that are actionable suggestions for insights with the least number of human functions as possible.
For example, in 2025, Hootsuite launched predictive analytics with AI, that could analyze engagement patterns and automatically recommend changes to the content to improve performance in real-time.
Furthermore, more organizations are starting to leverage intelligent self-optimizing analytics platforms to enhance marketing effectiveness, reduce operational costs, and accelerate decision-making - all factors that will continue to fuel growth in the marketplace.
Contact:
Mr. Debashish Roy
MarketGenics India Pvt. Ltd.
800 N King Street, Suite 304 #4208, Wilmington, DE 19801, United States
USA: +1 (302) 303-2617
Email: sales@marketgenics.co
Website: https://marketgenics.co
About Us
MarketGenics is a global market research and management consulting company empowering decision makers across healthcare, technology, and policy domains. Our mission is to deliver granular market intelligence combined with strategic foresight to accelerate sustainable growth.
We support clients across strategy development, product innovation, healthcare infrastructure, and digital transformation.
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