Baby Video Monitoring Systems Market to Reach USD 2,181 Million by 2031 Top 20 Company Globally

The global Baby Video Monitoring Systems industry provides hardware and connected-platform services that enable caregivers to remotely observe, hear, and increasingly track physiological and environmental signals for infants. This segment includes basic audio/video baby monitors, Wi-Fi/cloud-connected video monitors, and smart monitors that add breathing/sleep tracking, analytics, and smartphone apps.
The global 2024 baby video monitoring systems market size is USD 1,398 million in 2024 with an assumed CAGR of 6.5% through 2031 reaching market size USD 2,182 million by 2031. With an average selling price of USD 46.32 per unit, implies a total global units sold in 2024 are approximately 30,181K units. The factory gross margin is 32%, factory gross profit per unit is roughly USD 14.82, and cost of goods sold of about USD 31.50 per unit. A COGS breadown is camera module and optics, SoC/processor, PCB & passive component, sensors & audio, enclosure & mechanical parts, assembly quality control, firmware/software licensing and packaging & logistics. A single line full machine production capacity is around 400K units per line per year. Downstream demand is concentrated in online retail; a working split used is e-commerce, specialty/independent retailers, mass merchandisers and institutional/other channels (daycare, medical, OEM).
Latest Trends and Technological Developments
The industry has continued to shift toward higher-value smart monitors that bundle video with analytics, sleep/breathing sensing and cloud services; vendors are differentiating through app UX, AI-assisted alerts, and integrations with smart-home ecosystems. A prominent development on Nov 2025 was that Owlet announced its Dream Sight video monitor earned an SGS cybersecurity certification, signaling strengthening regulatory and market focus on device security and data protection for infant monitors. Cybersecurity and product-end-of-life issues are also in the headlines: several manufacturers and brands have publicly stopped cloud support or announced device sunsetting plans, forcing consumers and supply-chain partners to confront service continuity and refund/repair policies. Reports of compromised Wi-Fi monitors (publicized incidents in 2025 where consumers heard or saw unauthorized access) have amplified demand for stronger on-device encryption, local-only camera modes, and independent cybersecurity testing. These developments are increasing the premium for monitors that combine strong security, reliable cloud services, and clear product-lifecycle commitments.
The product is installed and utilized in the Memorial Hermann Health System's neonatal intensive care unit (NICU) in Houston, Texas, where the hospital integrated the AngelEye Health video monitoring system at a cost of roughly $1,500 per unit. This specialized system allows parents who cannot be physically present in the NICU due to medical restrictions or distance to securely log in and view their premature or ill infant in real-time via a live video stream. This application directly supports infant-family bonding, reduces parental anxiety, and enhances the family-centered care model championed by the hospital.
The product is installed and utilized in the Memorial Hermann Health System's neonatal intensive care unit (NICU) in Houston, Texas, where the hospital integrated the AngelEye Health video monitoring system at a cost of roughly $1,500 per unit. This specialized system allows parents who cannot be physically present in the NICU due to medical restrictions or distance to securely log in and view their premature or ill infant in real-time via a live video stream. This application directly supports infant-family bonding, reduces parental anxiety, and enhances the family-centered care model championed by the hospital.
Asia represents one of the fastest-growing regional markets for baby video monitoring systems due to large birth cohorts in key countries, rapid urbanization, rising disposable incomes among young parents, pervasive smartphone penetration, and accelerated adoption of IoT home products. Manufacturers in Asia benefit from proximity to component suppliers (camera modules, SoCs, batteries) and large OEM/CM production ecosystems, which helps compress time-to-market and cost. Within Asia, China remains the largest single production and consumption hub, while countries such as Japan, South Korea, India, and Türkiye show differentiated demand profiles: Japan and Korea favor higher-end integrated smart systems, India is a fast growth volume market with sensitivity to price, and China is both a high-volume manufacturing base and a major domestic market for low-to-midrange smart monitors. Regional product strategies frequently reflect these differences value models for mass channels, feature-rich models for premium urban buyers, and white-label offerings to local specialist brands. For regional market size and growth patterns, independent research firms and market-data platforms report substantial Asia Pacific share and elevated CAGR compared with mature Western markets.
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Baby Video Monitoring Systems by Type:
Wi-Fi Type

Non-Wi-Fi Type

Baby Video Monitoring Systems by Product Category:
Local Storage

Cloud Storage

Baby Video Monitoring Systems by Market Segment:
Basic Type

Enhanced Intelligent Type

Baby Video Monitoring Systems by Product Division:
Fixed Type

Mobile Type

Baby Video Monitoring Systems by Features:
App Connected Monitors

Two Way Audio Communication

Infrared Night vision

Pan Tilt Zoom Functionality

Others

Baby Video Monitoring Systems by Application:
Online

Offline

Global Top 20 Key Companies in the Baby Video Monitoring Systems Market
Nanit

Owlet Baby Care

Motorola

Samsung

Philips

reer GmbH

Babysense

Withings

Angelcare

iBaby

Dorel Juvenile

Infant Optics

Eufy

Lollipop

Tommee Tippee

D-Link

Vtech

Videotimes Technology

Hikvision Digital Technology

Regional Insights
Within Southeast Asia, ASEAN markets are a patchwork of developed e-commerce adoption (Singapore, Malaysia) and rapidly expanding volume demand (Indonesia, Vietnam, the Philippines). Indonesia stands out because of its population scale, fast-growing middle class, and rising e-commerce penetration; parents in urban centers show appetite for midpriced video monitors that are easy to buy via marketplaces and support Indonesian language apps and local after-sales. Typical route-to-market in ASEAN combines large marketplace platforms (dominant for price/selection), specialist baby shops in urban centers, and cross-border import flows (consumers frequently buy global brands via marketplaces). Brand trust, localized app experience, and clear privacy/security claims are the primary purchase drivers in the region. Regional logistics and warranty service capabilities are often the gating factor for premium brand expansion into smaller ASEAN markets.
The industry faces several cross-cutting challenges: device security and privacy risks associated with internet-connected cameras; product-end-of-life and cloud-service discontinuation that leave consumers with inoperable devices; increasing component cost volatility (camera modules, SoCs); pressure on average selling price from low-cost players and white-label competition; and regulatory scrutiny around health-adjacent claims (breathing/sleep trackers) that can increase product compliance costs. Additionally, the fragmented retail channel mix high reliance on online marketplaces raises the importance of post-sale support and clear app/lifecycle roadmaps. Finally, quality and warranty performance are critical to brand reputation; one widely publicized false alarm or security breach can significantly harm consumer trust
For manufacturers, winning segments will be those that combine robust security engineering, clear product-lifecycle commitments (SLA for cloud support), and thoughtfully tiered product lines (value, mid, and premium). Contract manufacturers and OEMs should offer modular designs to allow customers to upgrade sensors or software capabilities without waste. For retailers and marketplaces, building localized bundles monitor + installation/warranty packages helps capture higher margins. For software/platform providers, offering subscription services (extended cloud storage, analytics, sleep reports) is a viable revenue stream to offset hardware margin pressure. Strategic M&A opportunities include small-to-mid smart-monitor startups with differentiated sensing IP (breathing analytics), and regional distribution platforms in ASEAN that provide immediate scale. Investors should watch cybersecurity certification, global warranty policy trends, and supply-chain resilience metrics when assessing targets.

Product Models
Baby video monitoring systems are devices designed to help caregivers keep an eye (and often an ear) on infants or young children remotely. These systems provide real-time video (and sometimes audio) feeds, enabling monitoring of the childs safety, sleep patterns, and environment.
Wi-Fi Type connect to your home Wi-Fi network and allow remote viewing via a smartphone, tablet, or computer, often include advanced features and integrated with smart home plaforms. Notable products include:
Nanit Pro Smart Baby Monitor - Nanit: A high-end WiFi baby monitor that offers HD video, mobile app access, sleep analytics, and remote viewing from anywhere.
Motorola MBP854Connect Video Surveillance System - Motorola: A WiFi-enabled camera/monitor allowing live streaming to smartphone, two-way talk, night vision, and multi-camera support.
DLink DCS700L/Esg WiFi Baby Camera - D-Link: A dedicated baby-monitor camera with WiFi connectivity, supporting remote viewing via apps and enabling cloud-based monitoring.
Ezviz C6N 1080P Smart WiFi Camera - Ezviz: Though more of a general security camera, it can serve as a baby monitor via WiFi, offering 1080p video, pan/tilt and remote app access.
Tuya App 4MP 1440p WiFi Baby Monitor - Tuya (smart-home ecosystem): A WiFi baby monitor supporting 1440p resolution, temperature/humidity display, cry detection and smartphone integration.
Non-WiFi Type they typically use a dedicated parent-unit and camera linked via a local wireless signal or closed-system radio frequency. Examples include:
Babysense HD S2 Video Baby Monitor - Babysense: A traditional non-WiFi video baby monitor with dedicated parent-unit, split-screen support for 2 cameras, no internet access required.
Jartoo NonWiFi Video Baby Monitor - Jartoo: A monitor that uses local wireless connection only (no WiFi), camera + display unit, simple plug-and-play design.
Boifun 5′′ Video Baby Monitor (NonWiFi) - Boifun: Marketed as "no WiFi needed," uses 2.4GHz digital encrypted link to parent display, minimizing hacking risk.
SM70 7′′ 720p HD SplitScreen Video Baby Monitor No WiFi - SM70: Large 7-inch screen, split view of two cameras, local wireless feed only, ideal for multi-room monitoring without internet.
VTech 7′′ Baby Monitor with IPS Screen PanTiltZoom Camera - VTech: Offers high-definition screen and pan/tilt/zoom camera, uses closed-system wireless link rather than WiFi.

The Baby Video Monitoring Systems market is a mature but still growing consumer-electronics category with a clear segmentation between low-cost, high-volume models and higher-value connected devices that offer security, analytics, and subscription services. Using the user-provided baseline of USD 1,398 million in 2024 and a 6.5% CAGR to 2031, the market presents steady growth driven by increasing smart-home adoption, rising parental safety awareness, and accelerating digital retail channels across Asia and ASEAN. The most material risks remain device security/privacy and cloud-service continuity; vendors that can combine secure engineering, clear lifecycle commitments, and regional go-to-market excellence especially in large markets such as China, India, and Indonesia are best positioned to capture share.

Investor Analysis
What: This research synthesizes unit economics, regional demand profiles (with emphasis on Asia and ASEAN), manufacturing capacity assumptions and an updated view of industry risks (security, component volatility, and end-of-life service). How: Investors can use the per-unit margin and COGS profile to model factory economics and test scenarios for margin improvement (e.g., shifting to higher-margin subscription models or sourcing cheaper camera modules). The regional insights allow prioritizing market entry and channel investment (for example, marketplace presence plus local service partnerships in Indonesia). Why: The combination of steady CAGR, large addressable unit volumes (tens of millions of units annually under the 2024 baseline), and the ability to upsell services make the category attractive for growth-oriented investors. However, cybersecurity certification and device-lifecycle risk materially affect downside therefore, due diligence should include security audits, cloud-service roadmaps, and warranty/service capabilities before valuation.
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5 Reasons to Buy This Report
It consolidates a region-focused view (Asia & ASEAN, including Indonesia) tied to global unit economics and per-unit manufacturing assumptions.
It quantifies market scale using a 2024 baseline and a modeled unit count for operational planning.
It identifies the most pressing product risks (cybersecurity, cloud sunsetting) and their implications for valuation.
It provides channel and go-to-market guidance for ASEAN expansion, useful for brand owners and distribution investors.
It lists the competitive landscape and strategic M&A themes to prioritize for deal sourcing.
5 Key Questions Answered
What is the estimated global unit volume implied by current market selling price?
What is a practical COGS breakdown and factory margin profile for baby video monitors?
How do Asia and ASEAN differ in demand patterns and channel preferences?
What are the highest-impact risks (security, cloud discontinuation, component prices) and mitigation strategies?
Which vendors and value pools (hardware vs. subscription services) are most likely to deliver attractive returns?
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: key insights, key emerging trends, etc.
Chapter 3: Manufacturers competitive analysis, detailed analysis of the product manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 5 & 6: Sales, revenue of the product in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 7: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: The main points and conclusions of the report.

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