Microbiome Cosmetics for Hair Care Market to Reach CAGR 13% by 2031 Top 10 Company Globally

Microbiome cosmetics for hair care are a class of scalp- and hair-focused formulations designed to support, rebalance, or modulate the microbial ecosystem of the scalp (the scalp microbiome) using probiotics, prebiotics, postbiotics, microbiome-friendly surfactants and targeted actives; their objective is to reduce scalp irritation, control dandruff and inflammation, and create a healthier foundation for hair growth rather than just delivering cosmetic surface effects. The industry sits at the intersection of personal care, dermatology and biotech brands and ingredient houses emphasize scientific validation, clinical trials, and claims backed by microbiome or metagenomic testing to differentiate products from conventional shampoos and treatments. Recent academic and clinical work on scalp microbiome composition and its role in dandruff and other scalp disorders has increased industry interest in microbiome-focused innovations.
The microbiome cosmetics for hair care market size is estimated at USD 667 million in 2024 with a growing CAGR of 13% through 2031, reaching market size USD 1,549 million by 2031. With an average selling price of USD 36.35 per unit, the total units sold globally in 2024 are approximately 18,349K units. Factory gross margin is at 28% equals to the factory gross profit of USD 10.18 per unit and cost-of-goods-sold of USD 26.17 per unit. A COGS breakdown is ingredients, packaging, direct labor, factory overhead and QA/regulatory/compliance. A single line full machine production capacity is around 400,000 unit per line per year. Downstream demand is dominated retail/modern trade followed by e-commerce, salons/professional channels, and exports/other.
Latest Trends and Technological Developments
Interest in scalp microbiome science moved from niche to mainstream in 2024 to 2025, with larger consumer groups and R&D organizations emphasizing microbiome-friendly surfactants, probiotic/prebiotic/postbiotic actives and personalized scalp diagnostics. Industry trade and research outlets reported that 2025 is shaping up as the year of the scalp microbiome, with companies and ingredient suppliers prioritizing gentle, microbiome-supportive formulations and clinical studies demonstrating links between microbial dysbiosis and dandruff or scalp inflammation (example commentary and analyses published January 2025). Academic and clinical studies published in 2025 continued to document scalp microbiome dynamics and clinical impacts, supporting brand claims and launch activity. Ingredient suppliers and major CPG players have showcased microbiome-friendly surfactants and scalp-specific actives at industry congresses and through R&D announcements in 2025, and global players have been more publicly vocal about microbiome research efforts. Key recent items include trade reporting about scalp-microbiome focus and market commentary from January 2025; scholarly reviews and trials in 2025 outlining scalp microbiome links to dandruff and treatment efficacy; and ongoing corporate R&D press describing microbiome science investments (these items appeared across trade outlets and peer-reviewed publications through 2025).
Sephora USA, a leading beauty retailer, purchases the Gallinée Prebiotic Shampoo for its curated "Clean at Sephora" section. Recognizing the growing consumer demand for products that support the scalp's natural ecosystem, Sephora places a bulk order for 10,000 units of the 200ml shampoo at a trade price of $18 per unit, representing a single purchase order of $180,000 to stock its stores and online platform.

The product is used by clients of the John Barrett Salon at Bergdorf Goodman in New York City. As part of their signature "Scalp Rebalancing Treatment," stylists apply the Gallinée Prebiotic Shampoo to clients experiencing sensitivity and dandruff, aiming to restore the health of their scalp microbiome. The salon purchases the shampoo in professional 1-liter bottles, with each bottle costing $75 per unit and being used for approximately 20 high-end client treatments.
Asia (broadly) is among the fastest-adopting regions for scalp- and microbiome-focused haircare because consumers in many Asian markets prioritize scalp health, have high hair-washing frequency in some markets, and show rapid adoption of both premium and science-driven beauty trends. The Asia-Pacific hair care category remains large and expanding, and within that universe microbiome and scalp-specialist SKUs are growing faster than conventional mass shampoos as shoppers trade up to targeted treatment and scalp-first regimens; market studies of the Asia-Pacific hair care space highlight continued premiumization and scalp-health trends in 2024 to 2025. Both multinational groups and regional innovators are rolling out scalp-focused lines and clinical claims in Asia, and product launches emphasize fermented actives, pre/pro/postbiotic ingredients, and gentler surfactants adapted for the microbiome. The Asia-Pacific professional scalp-treatment segment and premium haircare segments are also notable growth pockets, where salon and clinic channels test higher-margin microbiome treatments that later migrate into retail.
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Microbiome Cosmetics for Hair Care by Type:
Sulfate-Free/Glycolipid-Free Shampoo

Conditioner/Hair Mask

Scalp Serum/Ampoule

Scalp Spray/Dry Spray

Others

Microbiome Cosmetics for Hair Care by Type:
Prebiotics

Postbiotics

Others

Microbiome Cosmetics for Hair Care by Type:
Anti-Dandruff and Soothing

Oil Control and Refreshing

Anti-Hair Loss and Strengthening

Shiny and Smooth

Others

Microbiome Cosmetics for Hair Care by Shape:
Liquid Shampoo and Serums

Cream and Mask Textures

Ampoule Formats

Mist Formats

Others

Microbiome Cosmetics for Hair Care by Size:
Travel Size

Standard Size

Professional Salon Size

Single Use Ampoules

Others

Microbiome Cosmetics for Hair Care by Application:
Supermarkets

Pharmacies

E-commerce

Others

Global Top 10 Key Companies in the Microbiome Cosmetics for Hair Care Market
L'Oréal S.A.

Unilever

The Estée Lauder Companies

Johnson & Johnson

Revlon

Esse Skincare

AOBiome

Aurelia

Gallinee

Glowbiotics

Regional Insights
Within Southeast Asia, the mix of high growth potential and rapid digital adoption makes ASEAN a priority region for microbiome haircare brands that can educate consumers online and through influencers. Indonesia specifically is a large and youthful market where demand for haircare is rising; reports on Indonesias probiotic cosmetics and haircare segments show an emerging market for probiotic/microbiome claims (Indonesias probiotic cosmetics market was measured in the low-tens of millions USD in recent market research data and is growing at an above-average rate). Across ASEAN, platforms and modern retail increasingly stock scalp-targeted lines, while professional salon channels in urban centers offer diagnostic and treatment services that introduce consumers to microbiome-first regimens. This mix large population, rising disposable income, strong e-commerce growth and high social-media influence creates an attractive environment for targeted microbiome launches in Indonesia and neighboring ASEAN countries.
Regulatory and claims-control complexity is a primary challenge: microbiome-related claims often sit close to therapeutic language, and regulators differ by jurisdiction on what constitutes a cosmetic claim versus a medical/therapeutic one; this forces companies to invest in clinical trials, clear labeling, and conservative marketing. Scientific reproducibility and consumer education are additional obstacles, because microbiome science is complex and consumer trust depends on clear clinical endpoints and repeatable results. Ingredient sourcing and formulation pose supply-chain risks: many microbiome-supportive ingredients (live probiotics, stabilized postbiotics or patented fermentation derivatives) require specialized handling and validation, raising COGS and capital investment. Finally, scalability from small-batch clinical prototypes to large, cost-effective global manufacturing without compromising viability or activity of sensitive actives is a common operational barrier for entrants.
To win, established CPG companies should pair microbiome R&D with clear regulatory strategies and targeted education campaigns that translate clinical outcomes into simple consumer benefits; smaller specialty players should protect IP around formulation and clinical endpoints while forming co-development partnerships with credible dermatology or microbiome labs. Manufacturers should design scalable pilot-to-full-line processes that preserve actives stability, and supply-chain teams should lock in fermentation and encapsulation suppliers early. For market entry in Asia and ASEAN, prioritize e-commerce and salon/professional pilots to build proof points and word-of-mouth, then scale into modern retail with serialized clinical data. Pricing strategies should reflect the premium, clinical positioning (your USD 36.35 retail benchmark aligns with a perceptible premium tier) and margins must leave room for sustained clinical/marketing investment.

Product Models
The Microbiome Cosmetics for Hair Care industry represents an emerging frontier in personal care science, focusing on maintaining and restoring the natural microbial balance of the scalp and hair. These products use probiotics, prebiotics, and postbiotics to nurture beneficial microorganisms, promoting healthier hair growth, improved scalp condition, and long-term resilience.
Sulfate-Free / Glycolipid-Free Shampoo formulated without sulfates or harsh surfactants, instead using mild glycolipid or biosurfactant ingredients to cleanse the scalp while preserving its natural microbiome balance and moisture barrier. Notable products include:
Biome Balance Shampoo Gallinée: A prebiotic and lactic acidinfused shampoo that balances scalp microbiota and gently cleanses without stripping natural oils.
Probiotic Scalp Care Shampoo Nutrafol: Supports a healthy scalp environment with microbiome-focused actives and natural extracts.
Calm & Balance Shampoo Aurelia London: Utilizes non-sulfate cleansers with probiotics to reduce scalp sensitivity and dryness.
Microbiome Care Shampoo DSM Nutritional Products: Developed for sensitive scalps using mild biosurfactants and probiotic derivatives.
Healthy Scalp Cleanser Mother Dirt: Uses AO+ Mist technology with live bacteria to rebalance scalp ecosystems.
Conditioner / Hair Mask designed to hydrate and repair hair strands while supporting scalp microbiome health through the inclusion of prebiotics, probiotics, or postbiotics that strengthen the scalp barrier and improve overall hair vitality. Examples include:
Prebiotic Conditioner Gallinée: Strengthens hair fibers while feeding scalp-friendly bacteria with prebiotic actives.
Microbiome Restore Mask Esse: Deeply conditions and rejuvenates hair with probiotic extracts that support scalp balance.
Probiotic Conditioner Nutrafol: Moisturizes hair strands and restores scalp microbial harmony.
Symbiotic Hair Mask Christophe Robin: Infused with prebiotics to restore scalp comfort and hydration.
AO+ Conditioner Mother Dirt: Complements the brands live bacterial treatments for a balanced scalp.
Scalp Serum / Ampoule A concentrated, leave-on formula enriched with active microbiome-balancing ingredients that target scalp health, reduce irritation, and stimulate hair follicles for stronger, healthier hair growth. Notable products include:
Probiotic Scalp Serum Nutrafol: Targets scalp inflammation and promotes microbial diversity with bioactive probiotics.
Hair & Scalp Ampoule Esse: Concentrated probiotic essence to restore microbial health and stimulate follicles.
Scalp Rebalance Serum DSM: Delivers microbiome-supporting peptides to maintain scalp equilibrium.
Probiotic Treatment Ampoule Dr. Barbara Sturm: Intensive scalp treatment with a blend of probiotics and vitamins.
Symbiotic Scalp Essence Christophe Robin: Designed to nourish hair roots and restore microbiota health.
Scalp Spray / Dry Spray formulated with microbiome-friendly or probiotic ingredients that refreshes the scalp, controls excess oil, relieves discomfort, and maintains the natural microbial ecosystem throughout the day. Notable products include:
Probiotic Scalp Spray Nutrafol: Helps reduce scalp inflammation and supports a balanced microbiome environment.
Scalp Defense Spray DSM: Light, microbiome-safe spray that defends against pollution and microbial imbalance.
Postbiotic Scalp Spray Aurelia London: Maintains scalp pH and encourages beneficial bacterial growth.
Scalp Fresh Spray Yun Probiotherapy: Cooling probiotic spray that maintains scalp hygiene and balance.
Microbiome Defense Mist LOréal Professionnel: Designed to protect the scalp microbiota from daily oxidative stress.

Microbiome cosmetics for hair care is a small but rapidly growing premium segment within the larger hair and scalp market: with a 2024 base of USD 667 million and a USD 36.35 per unit price, the category already moved millions of units in 2024 and is drawing major R&D attention from global players as well as fertile innovation from specialist brands. Growth will be driven by clinical validation, clear consumer education, and channels that support premium and treatment-grade adoption (e-commerce and professional channels), with Asia and ASEAN representing strategic priority regions given high consumer interest in scalp health and rapid digital distribution. Regulatory clarity and scalable manufacturing that preserves sensitive actives will be critical success factors.

Investor Analysis
Investors should watch: investors should monitor clinical-readout cadence, patent/IP positions for stabilized microbiome actives, partnerships between biotech ingredient developers and large CPG firms, and regional go-to-market execution in high-growth Asia and ASEAN markets. How to use this report: use the per-unit economics and capacity benchmarks to model unit-economics scenarios for prospective investments or M&A targets compare COGS breakdown, gross margin sustainability, and route-to-market strategies (e-commerce-led scaling vs. retail rollouts). Why it matters: microbiome haircare sits at a profitable intersection consumers pay a premium for validated, treatment-style products; credible clinical proof points reduce churn and support higher ASPs; and Asia/ASEAN market dynamics allow rapid volume scaling through online channels. Combined, those elements create structured exit opportunities either via acquisition by a CPG buyer that needs microbiome IP or via brand roll-up into a regional platform.
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5 Reasons to Buy This Report
You get a market-sized baseline and per-unit economics that let you model conservative and upside revenue scenarios.
The report combines scientific/clinical trend data with practical manufacturing and capacity benchmarks (COGS breakdown, gross margin constraints and a line-capacity planning figure).
Regional intelligence for Asia and ASEAN so go-to-market and channel strategies can be prioritized where growth and premiumization are strongest.
A curated list of strategic moves and top players to help identify partnership, acquisition, or white-label opportunities.
Investor-focused guidance tying product, regulatory, manufacturing and channel factors to valuation-relevant outcomes (revenue scalability, margin sustainability, exit pathways).
5 Key Questions Answered
What was the 2024 market size and how many units were sold globally in 2024?
What is a practical per-unit COGS breakdown and factory gross profit under a sub-30% gross margin constraint?
Which regions in Asia and ASEAN show the strongest early adoption and why (consumer behaviour, channels)?
What are the latest technology and product trends shaping microbiome haircare and what recent research supports those trends?
Which companies are active in microbiome haircare and what strategic plays should investors expect?
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: key insights, key emerging trends, etc.
Chapter 3: Manufacturers competitive analysis, detailed analysis of the product manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 5 & 6: Sales, revenue of the product in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 7: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: The main points and conclusions of the report.

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