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Future of the Global Real Time Bidding (RTB) Market: Trends, Innovations, and Key Forecasts Through 2034
Real Time Bidding (RTB) Market
Real Time Bidding (RTB) Market Size Growth Forecast: What to Expect by 2025?
The size of the real-time bidding (rtb) market has seen a steep uptick in the past years. There is an anticipated rise from $16.81 billion in 2024 to $21.02 billion in 2025, with a compound annual growth rate (CAGR) of 25.1%. The historical growth can be linked to the increase in digital advertising, heightened demand for precision-targeted ads, ad tech advancements and improvements in programmatic advertising, advanced audience segmentation capabilities, and the emergence of mobile advertising.
How Will the Real Time Bidding (RTB) Market Size Evolve and Grow by 2029?
Expectations for the real time bidding (rtb) market size points towards a massive expansion in the coming years. It is projected to escalate up to $51.51 billion by 2029, maintaining a compound annual growth rate (CAGR) of 25.1%. The anticipated growth during this forecast period can be traced back to the growth of connected tv (CTV) advertising, increased focus on advertisements that are privacy-compliant, the rising significance of data-based decision making in ad purchasing, greater inclination towards header bidding, and the escalating trend of IoT and BYOD. The prediction also takes into account some major trends including, the fusion of artificial intelligence into ad optimization, first-price auctions in RTB, server-side header bidding, combined auctions for different ad formats, and contextually relevant and brand-safe advertising.
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What Drivers Are Propelling the Growth of Real Time Bidding (RTB) Market Forward?
The increasing count of individuals using smartphones is predicted to fuel the expansion of the real-time bidding (RTB) market. A smartphone, which is essentially a mobile phone equipped with an integrated computer along with additional characteristics common in smartphones, like an operating system, the feature to browse the internet, and the capability to utilize software applications, acts as a highly portable device. These phones allow RTB marketers to connect with their consumers instantly and also offer them the benefit of pinpointing potential clients based on location and context. For instance, in 2022, global smartphone users reached a tally of 6.65 billion, indicating that around 83.37% of the global populace owned a smartphone. Additionally, nearly 7.26 billion individuals globally, which constitutes about 91.16% of the world's population, own either a smartphone or a feature phone. Thus, the escalating number of smartphone users significantly stimulates the growth of the real-time bidding market.
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Which Emerging Trends Are Transforming the Real Time Bidding (RTB) Market in 2025?
The prevalence of technological advancements is a significant trend taking shape in the real-time bidding market. To maintain their market presence, leading businesses are leveraging and introducing innovative technologies, such as real-time charter bidding platforms powered by data and instant communication. For instance, in April 2022, Aerobid, a globally operating and brokering Poland-based firm with an online bidding platform, launched an immediate charter bidding platform. This allows brokers to request and reserve flights in near real-time, and aids operators by enabling them to receive and respond to flight requests. The use of data and immediate communication results in swift and transparent reservations. This setup enables brokers to register comprehensive flight requests that operators can access either through the Platforms Marketplace or by receiving instant alerts via SMS or email.
What Are the Key Segments in the Real Time Bidding (RTB) Market?
The real time bidding (rtb)market covered in this report is segmented -
1) By Ad Format: RTB Image, RTB Video
2) By Auction: Open Auction, Invited Auction
3) By Applications: Media And Entertainment, Games, Retail And E-Commerce, Travel And Luxury, Mobile Apps, Other Applications
Subsegments:
1) By RTB Image: Standard Banner Ads, Rich Media Ads, Native Ads, Interstitial Ads
2) By RTB Video: In-Stream Video Ads, Out-Stream Video Ads, Video Discovery Ads, Interactive Video Ads
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Who Are the Key Players Shaping the Real Time Bidding (RTB) Market's Competitive Landscape?
Major companies operating in the real time bidding (RTB) market include Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., Criteo S. A., OpenX Technologies Inc., MediaAlpha Inc., Infectious Media Holdings Limited, Yieldbot Inc., DeepStream Technologies Ltd., Rubicon Project LLC, AdRoll Inc., The Trade Desk Inc., Adform A/S, BidSwitch Ltd., DoubleClick (Google LLC), Index Exchange Inc., LiveRamp Holdings Inc., PulsePoint Inc., RhythmOne LLCSpotX Inc., Tremor International Ltd., Verizon Media LLC, Xandr Inc.
What Geographic Markets Are Powering Growth in the Real Time Bidding (RTB) Market?
North America was the largest region in the real time bidding market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real time bidding (RTB) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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