Emerging Trends Influencing The Growth Of The Real Time Bidding (RTB) Market

The Real Time Bidding (RTB) Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

How Big Is the Real Time Bidding (RTB) Market Size Expected to Be by 2034?
In recent times, the real time bidding (RTB) market has experienced rapid expansion. Its size is projected to increase from $16.81 billion in 2024 to $21.11 billion in 2025, reflecting a compound annual growth rate (CAGR) of 25.6%. Contributing factors to this growth during the historic period include the rise of digital advertising, heightened demand for focused advertising, advancements in ad technology and programmatic advertising, improved audience segmentation abilities, and the emergence of mobile advertising.

Over the coming years, the market size of real time bidding (RTB) is forecasted to experience exponential growth, expanding to $51.88 billion in 2029 with a compound annual growth rate (CAGR) of 25.2%. This projected increase during the forecast period can be traced back to factors such as the boom in connected tv (CTV) advertising, a heightened focus on privacy-compliant advertising methods, the rising significance of data-guided decision making in advertisement purchasing, wider acceptance of header bidding, and the growing trend of IoT and BYOD. In the same forecast period, AI integration for ad optimization, first-price auctions in RTB, server-side header bidding, combined auctions for various ad formats, and context-based and brand-safe advertising are projected as major emerging trends.

Purchase the full report for exclusive industry analysis:
https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=7568

What Are the Emerging Segments Within the Real Time Bidding (RTB) Market?
The real time bidding (RTB) market covered in this report is segmented -

1) By Ad Format: RTB Image, RTB Video
2) By Auction: Open Auction, Invited Auction
3) By Applications: Media And Entertainment, Games, Retail And E-Commerce, Travel And Luxury, Mobile Apps, Other Applications

Subsegments:
1) By RTB Image: Standard Banner Ads, Rich Media Ads, Native Ads, Interstitial Ads
2) By RTB Video: In-Stream Video Ads, Out-Stream Video Ads, Video Discovery Ads, Interactive Video Ads

Get your free sample here:
https://www.thebusinessresearchcompany.com/sample.aspx?id=7568&type=smp

What Long-Term Drivers Are Shaping Real Time Bidding (RTB) Market Trends?
The anticipated surge in the number of smartphone users is set to trigger developments in the real-time bidding (RTB) market. A smartphone, essentially a mobile telephone coupled with a built-in computer and other advanced features including an operating system, internet browsing capability and the ability to execute software applications, is a device which effortlessly fits into our pockets. These portable gadgets prove beneficial for real-time bidding marketers as they allow them to connect with their consumers instantly and curate potential customer lists based on location and context. For example, the year 2022 saw about 6.65 billion worldwide smartphone users, implying that 83.37% of the global population owned a smartphone. There were approximately 7.26 billion people, or 91.16% of the global populace, who were owners of either a smartphone or a feature phone. As a result, this swelling count of smartphone users is fueling the expansion of the real-time bidding market.

Who Are the Top Competitors in Key Real Time Bidding (RTB) Market Segments?
Major companies operating in the real time bidding (RTB) market include Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., Criteo S. A., OpenX Technologies Inc., MediaAlpha Inc., Infectious Media Holdings Limited, Yieldbot Inc., DeepStream Technologies Ltd., Rubicon Project LLC, AdRoll Inc., The Trade Desk Inc., Adform A/S, BidSwitch Ltd., DoubleClick (Google LLC), Index Exchange Inc., LiveRamp Holdings Inc., PulsePoint Inc., RhythmOne LLCSpotX Inc., Tremor International Ltd., Verizon Media LLC, Xandr Inc.

What Real Time Bidding (RTB) Market Trends Are Gaining Traction Across Different Segments?
Advancements in technology are becoming a prevalent trend in the real-time bidding market. Big players in the industry are launching new technologies, such as living charter bidding platforms based on data and real-time communication, to maintain their market dominance. For example, in April 2022, a global online bid operating and brokering company based in Poland, Aerobid, unveiled a live charter bidding platform. This platform allows brokers to request and reserve flights almost immediately, and enables operators to receive and respond to flight requests. The use of data and immediate communication facilitates swift and transparent reservations. Through this method, brokers can post comprehensive flight requests that can be accessed by operators either on the Platforms Marketplace or through immediate notifications via text or email.

Purchase the full report for exclusive industry analysis:
https://www.thebusinessresearchcompany.com/report/real-time-bidding-rtb-global-market-report

Which Regions Are Becoming Hubs for Real Time Bidding (RTB) Market Innovation?
North America was the largest region in the real time bidding market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real time bidding (RTB) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Real Time Bidding (RTB) Market?
2. What is the CAGR expected in the Real Time Bidding (RTB) Market?
3. What Are the Key Innovations Transforming the Real Time Bidding (RTB) Industry?
4. Which Region Is Leading the Real Time Bidding (RTB) Market?

Why This Report Matters:

Competitive overview: This report analyzes the competitive landscape of the 3D imaging software market, evaluating key players on market share, revenue, and growth factors.

Informed Decisions: Understand key strategies related to products, segmentation, and industry trends.

Efficient Research: Quickly identify market growth, leading players, and major segments.

Connect with us on:
LinkedIn: https://in.linkedin.com/company/the-business-research-company,
Twitter: https://twitter.com/tbrc_info,
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ.

Contact Us
Europe: +44 207 1930 708,
Asia: +91 88972 63534,
Americas: +1 315 623 0293 or
Email: mailto:info@tbrc.info

Learn More About The Business Research Company
With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

This release was published on openPR.