Press release
U.S. Nutraceuticals Market to Reach USD 221.5 Billion by 2030 as Preventative Health Trends Surge
US Nutraceuticals Market
The dietary supplements segment leads the market with a 39.1% share in 2024, driven by heightened interest in personalized nutrition, vitamins, minerals, and herbal supplements. The functional beverage category is rapidly expanding, supported by demand for on-the-go, health-positive products like probiotic-rich kombucha, protein smoothies, and adaptogen-infused drinks. Regionally, established retail channels dominate sales, but online platforms see swift growth thanks to convenience, broader product variety, and direct-to-consumer innovations.
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Key Highlights from the Report
➤ U.S. nutraceuticals market forecast to reach USD 221.5 billion by 2030 at 6.2% CAGR.
➤ Dietary supplements segment leads with 39.1% market share in 2024.
➤ Functional beverages projected to grow at 5.6% CAGR from 2025-2030.
➤ Men's health nutraceuticals forecasted for 12.0% CAGR growth through 2030.
➤ Offline channels dominate with 79.2% revenue share, but online grows at 9.8% CAGR.
➤ Gut health, immunity, and clean-label demand drive product innovation.
Market Segmentation
The dietary supplements segment dominates, propelled by demand for immunity boosters, vitamins, minerals, and herbals tailored toward specific health goals including joint, cognitive, and cardiovascular health. Diverse formats, capsules, powders-cater to consumer preferences, with e-commerce significantly expanding reach.
The functional beverage segment is growing at 5.6% CAGR, buoyed by the "better-for-you" movement and the convenience of ready-to-drink formats. Innovative offerings include protein-enriched waters, probiotic drinks, electrolyte infusions, and plant-based beverages with adaptogens and added nutrients.
Applications such as weight management and satiety hold 16.9% revenue share in 2024, leveraging plant-based, fiber-rich, and probiotic formulations to address obesity and metabolic health. The men's health nutraceuticals submarket is projected to expand 12% annually, targeting prostate health, hormonal balance, sexual wellness, and energy management through ingredients like saw palmetto and lycopene.
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Regional Insights
Offline channels continue to dominate U.S. nutraceutical sales, benefiting from established consumer purchasing habits, in-store consultations, and brand loyalty associated with physical retail. Grocery and pharmacy "wellness aisles" are expanding their assortments in line with consumer demand.
Online retail, however, is growing rapidly with 9.8% CAGR, driven by targeted marketing, subscription models, personalized recommendations, and transparent product information. Millennials and Gen Z consumers particularly favor online purchases due to convenience, price competitiveness, and access to customer reviews.
Market Dynamics
Market Drivers
Preventative healthcare awareness, rising chronic disease rates, clean-label trends, and demand for plant-based and natural formulations are driving market expansion. E-commerce capabilities and influencer-led marketing further amplify product visibility and sales.
Market Restraints
High price points for premium natural products, ongoing competition from conventional packaged goods, and consumer skepticism towards exaggerated claims can hinder growth.
Market Opportunities
Advances in personalized nutrition, gut microbiome research, and expansion into functional convenience formats are opening new product niches. Strategic partnerships and acquisitions in functional beverages and supplement categories will further diversify offerings.
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Reasons to Buy the Report
✔ Comprehensive market size projections through 2030 with detailed CAGR analysis.
✔ In-depth segmentation by product type, application, and distribution channel.
✔ Regional sales dynamics highlighting offline dominance and online growth drivers.
✔ Profiles of key market players and recent strategic initiatives.
✔ Insight into emerging trends shaping innovation in the nutraceuticals sector.
Frequently Asked Questions (FAQs)
◆ How big is the U.S. nutraceuticals market in 2024 and 2030?
◆ Which product segment holds the largest share in the U.S. nutraceuticals market?
◆ What is the projected growth rate for the U.S. functional beverages submarket?
◆ Which distribution channel is growing fastest in the U.S. nutraceuticals industry?
◆ What are the key trends driving demand for gut health supplements?
Company Insights
General Mills Inc.
Danone
Nestlé S.A.
Amway Corp.
Abbott
The Kraft Heinz Company
The Hain Celestial Group, Inc.
Herbalife Nutrition Ltd.
Tyson Foods
Monster Beverage Corporation
Reckitt
GlaxoSmithKline plc.
Recent Developments:
August 2024: EZZ Life Science launched four new functional food products, three for pediatric health and one for adult nutrition, expanding its wellness portfolio.
January 2024: Systm Foods acquired Humm Kombucha, bolstering its position in the gut-health beverage market through low- and zero-sugar probiotic drinks.
Conclusion
The U.S. nutraceuticals market is on a steady upward trajectory, driven by holistic wellness trends, rising chronic disease prevalence, and the growing preference for clean-label, functional products. Dietary supplements remain the largest category, while functional beverages and men's health nutraceuticals lead growth rates. Offline retail continues to hold dominance, but rapid online channel expansion signals a shift in consumer buying patterns. With innovation in product formats, personalization, and distribution strategies, the industry is set to surpass USD 221.5 billion by 2030, reshaping the future of preventive health and nutrition in America.
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Mr. Sai Kiran
DataM Intelligence 4market Research LLP Ground floor
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USA: +1 877-441-4866
Email: Sai.k@datamintelligence.com
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About Us
DataM Intelligence 4Market Research is a comprehensive market intelligence platform offering syndicated and customized reports along with expert consulting across multiple industries, including chemicals, healthcare, agriculture, food & beverages, and more. With extensive experience and a strategy-focused approach, DataM provides businesses and individuals with reliable market insights, statistical forecasts, and personalized research solutions to help them make informed decisions and successfully bring innovations to market.
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