India Pet Food Market Size, Share, Industry Trends, Growth, Top Companies, Forecast Report 2025-2033

As indicated in the latest market research report published by IMARC Group, titled "India Pet Food Market Report by Pet Type (Dog Food, Cat Food, Others), Product Type (Dry Pet Food, Wet and Canned Pet Food, Snacks and Treats), Pricing Type (Mass Products, Premium Products), Ingredient Type (Animal Derived, Plant Derived), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Stores, Others), and Region 2025-2033," this report provides an in-depth analysis of the industry, featuring insights into the market. It encompasses competitor and regional analyses, as well as recent advancements in the market.

Market Size & Future Growth Potential:

The India pet food market size reached USD 2.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.6 Billion by 2033, exhibiting a growth rate (CAGR) of 7.2% during 2025-2033.

Latest Market Trends:

The market is experiencing remarkable momentum driven by the rapid rise in pet adoption across urban India. The growing trend of pet humanization is reshaping purchasing behaviors, with pet parents now viewing their companions as integral family members deserving premium nutrition and care. This cultural shift is most pronounced among millennials and Gen Z consumers who prioritize pet wellness and are willing to invest in specialized, high-quality food products.

Urban lifestyles and nuclear family structures are accelerating the transition from homemade pet meals to commercially prepared options. Pet parents in metropolitan cities like Mumbai, Bangalore, Delhi, and Pune are increasingly seeking convenience, complete nutrition, and scientifically formulated diets. The market is witnessing heightened demand for breed-specific, age-appropriate, and health-condition-tailored formulations that address specific nutritional requirements.

The awareness surrounding pet health and nutrition has grown substantially, driven by veterinary consultations and digital information access. Pet parents are becoming more educated about ingredient quality, protein content, and the impact of diet on pet longevity and wellness. This knowledge is steering preferences toward products with transparent labeling, natural ingredients, and functional benefits such as digestive health, skin and coat enhancement, and immunity boosting.

Moreover, the expansion of organized retail formats and the digital commerce boom are transforming product accessibility. E-commerce platforms are democratizing access to premium and international brands, even in tier-2 and tier-3 cities. Online channels offer convenience through home delivery, subscription models, detailed product information, and competitive pricing. According to India Brand Equity Foundation, India's e-commerce sector reached Rs. 10,82,875 crore in FY24 and is projected to achieve Rs. 29,88,735 crore by FY30. This digital infrastructure is enabling pet food brands to reach previously untapped markets and build direct relationships with consumers through targeted digital marketing and personalized offerings.

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Market Scope and Growth Factors:

The scope of the India pet food market is broadening significantly as rising disposable incomes enable households to allocate larger budgets toward pet care. The expanding middle and upper-middle class, particularly in urban centers, demonstrates increased financial capacity and willingness to spend on premium pet nutrition. Pet parents are transitioning from viewing pet food as a basic necessity to considering it an essential wellness investment.

The market is witnessing diversification beyond its traditional dog food focus, with growing segments emerging around cat food, bird food, and nutrition for other small pets. The increasing popularity of cats as urban companions, especially in apartments where their independent nature suits busy lifestyles, is creating substantial opportunities for specialized feline nutrition products. This diversification is encouraging brands to develop species-specific formulations with targeted marketing strategies.

Digital transformation is reshaping the competitive landscape, with brands leveraging social media, influencer partnerships, and content marketing to educate consumers and build brand loyalty. Pet care influencers, veterinary endorsements, and online communities are playing crucial roles in shaping purchasing decisions. The proliferation of pet parenting content, from nutrition guides to training videos, is fostering informed consumer choices and elevating expectations for product quality.

Additionally, the market is experiencing a surge in ethical consumerism and sustainability preferences. A growing segment of environmentally conscious pet parents is seeking plant-based protein alternatives, organic ingredients, cruelty-free products, and eco-friendly packaging. This trend aligns with broader consumer values around environmental responsibility and animal welfare. The emergence of vegan and vegetarian pet food options reflects this shift, appealing to pet parents who extend their personal dietary philosophies to their companions.

The organized retail infrastructure is strengthening with dedicated pet specialty stores, supermarket aisles, and veterinary clinic retail points expanding their footprints. These channels provide curated product selections, expert guidance, and trust-building touchpoints that complement online shopping experiences. The omnichannel retail approach is becoming essential for brands to maintain competitive advantage and meet diverse consumer preferences across different regions and demographics.

Comprehensive Market Report Highlights & Segmentation Analysis:

Segmentation by Pet Type:

• Dog Food
• Cat Food
• Others

Segmentation by Product Type:

• Dry Pet Food
• Wet and Canned Pet Food
• Snacks and Treats

Segmentation by Pricing Type:

• Mass Products
• Premium Products

Segmentation by Ingredient Type:

• Animal Derived
• Plant Derived

Segmentation by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others

Segmentation by Region:

• South India
• North India
• West and Central
• East India

Competitor Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Major participants in the market are proactively broadening their product ranges to address a variety of dietary requirements and preferences for pets, including:

• Investing in research operations to launch specialized formulas aimed at age-specific, breed-specific, and health-oriented nutrition
• Enhancing distribution systems, including digital platforms, to boost accessibility in urban and semi-urban areas
• Shifting production locally to cut expenses and guarantee freshness
• Forming collaborations with veterinary experts and pet influencers to boost brand credibility
• Deploying strategic marketing initiatives to inform individuals about pet nutrition and foster brand loyalty

Recent News and Developments:

• Drools Achieves Unicorn Status: In a landmark development for India's pet food industry, Drools became a unicorn after receiving strategic investment from Nestlé SA, with the company valued at over USD 1 billion. This milestone underscores the immense growth potential and investor confidence in India's pet care sector.
• Paws for Greens Launch: Palak Jain launched Paws for Greens, India's first vegan dog food brand, offering plant-based, cruelty-free products made from human-grade ingredients. The brand targets ethical and eco-conscious pet parents seeking sustainable pet nutrition alternatives.
• Allana Consumer Products' Purrfeto: Allana Consumer Products Ltd. launched "Purrfeto," a premium cat food range for kittens and adult cats, manufactured at its advanced Zaheerabad facility. The brand aims to capture a significant market share with products available in 30 Indian cities, accompanied by the creative "Cattitude: Relax from Home" campaign.
• Nutrition Nxt's Parent Range: Hyderabad-based startup Nutrition Nxt launched its 'Parent' range of pet food, offering life-stage-specific nutrition for pets with specialized formulas including 'Mother and Puppy' and 'Puppy' variants.
• Carniwel Brand Entry: Growel Group launched Carniwel, officially entering the Indian pet food industry with a wide range of premium products designed to satisfy pets' changing demands across different life stages, emphasizing palatability and nutritional excellence.
• Godrej Consumer Products' Entry: Godrej Consumer Products Limited announced its foray into the pet care industry, leveraging existing consumer trust and distribution networks to diversify its portfolio and contribute to market expansion.
• Avanti Group Pet Care Launch: Avanti Group entered the pet space with cat food launch and announced plans to expand its portfolio with cat and dog food in dry, wet, and treat formats, aiming to make a global mark in the pet industry.

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Key highlights of the Report:

• Historical Market Performance
• Future Market Projections
• Impact of COVID-19 on Market Dynamics
• Industry Competitive Analysis (Porter's Five Forces)
• Market Dynamics and Growth Drivers
• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Market Ecosystem and Value Creation Framework
• Competitive Positioning and Benchmarking Strategies

Major Advantages of the Report:

• This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.
• Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.
• The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.

Why Choose IMARC Group:

• Extensive Industry Expertise
• Robust Research Methodology
• Insightful Data-Driven Analysis
• Precise Forecasting Capabilities
• Established Track Record of Success
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• Tailored Solutions to Meet Client Needs
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Note: Should you require specific information not included in the current report, we are pleased to offer customization options to meet your needs.

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