Ultrasonic Blind Spot Detection Sensor Market to Reach CAGR 8,2% by 2031 Top 15 Company Globally

The ultrasonic blind spot detection sensor market occupies a specialized niche within automotive advanced driver-assistance systems (ADAS), using short-range ultrasonic transducers and signal-processing electronics to detect nearby objects and warn drivers during lane changes or parking maneuvers. These systems are valued for simplicity, low cost, robustness in short-range scenarios and easy integration with vehicle electronics; they commonly complement radar and camera-based solutions rather than replace them.

In 2024 the ultrasonic blind spot detection sensor market size estimate around USD 2,240 million and an average selling price of USD 7 per unit, the global unit sales in 2024 amount reach to 320,000,000 units. For the manufacturing cost of goods sold is at USD 2.80 per unit, producing a factory gross profit USD 4.20 per unit and a factory gross margin of 60.0%. an individual high-volume automated assembly and test line is typically capable of producing between 12 million units per year. These economics and growth reflect broad ADAS adoption, rising vehicle safety standards, and continued demand for low-cost sensing solutions in mass-market vehicles.
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Latest Trends and Technological Developments
Ultrasonic blind spot detection is being iteratively improved through better transducer design, integrated microcontrollers with advanced signal processing, multi-sensor fusion (ultrasonic combined with radar/camera), and software-driven false-alarm reduction. A notable industry development reported June 2, 2025 is Continentals announcement about expanding high-volume sensor production and delivering a new generation of sensors with enhanced AI-driven signal classification aimed at tighter integration with ADAS stacks (report published June 2025). Earlier product-level innovations from suppliers emphasize lower power consumption, miniaturized modules for tighter bumper integration, and diagnostic features that support OEM manufacturing test flows. At the same time, industry commentary (2024 to 2025) highlights ultrasonic sensors retaining strong demand for close-range functions (parking, low-speed blind-spot) while radar and cameras dominate longer-range BSD roles; this dynamic is driving hybrid BSD architectures where ultrasonic modules are optimized for short-range reliability and cost.
Asia (driven by China, Japan, South Korea and India) is the single largest region for ultrasonic sensors used in automotive applications because of the regions high vehicle production volumes, extensive OEM supply chains, and strong tier-1 manufacturing base. Automotive OEMs in Asia increasingly specify blind spot features as standard even on mid-tier models, expanding the addressable unit base and favoring low-cost ultrasonic modules in many entry and mid-level vehicle segments. Regional supplier ecosystems in China and Japan support rapid component sourcing and contract-manufacturing scale this lowers time-to-production for new sensor variants and supports aggressive price targets from both global and local suppliers. Market reports and regional analyses show Asia-Pacific holding the dominant share of many global ADAS and ultrasonic sensor markets in the mid-2020s, which aligns with the large production volumes and growing regulatory attention to vehicle safety across several Asian markets.

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Ultrasonic Blind Spot Detection Sensor by Type:
Single-Point Sensor

Multi-Point Array Sensor

Intelligent Fusion Sensor

Ultrasonic Blind Spot Detection Sensor by Application:
Automotive

Industrial Automation and Logistics

Service Robotics and Consumer Electronics

Global Top 15 Key Companies in the Ultrasonic Blind Spot Detection Sensor Market
Bosch GmbH

Denso Corporation

Valeo SA

Continental AG

Murata Manufacturing

Aisin Seiki Co., Ltd.

Hyundai Mobis

Hella GmbH & Co. KGaA

ZF Friedrichshafen AG

Sensata Technologies

MaxBotix Inc.

Pepperl+Fuchs

Omron Corporation

NXP Semiconductors

Texas Instruments

Regional Insights
Within Southeast Asia (ASEAN), vehicle production growth and rising per-vehicle feature penetration are driving steady adoption of ultrasonic blind spot and parking sensors, especially in Thailand, Indonesia, Malaysia and Vietnam where local assembly operations supply both domestic and export markets. Indonesia, as an important regional production hub with a growing domestic market, shows particular opportunity: OEMs producing for both local demand and ASEAN export increasingly source cost-effective short-range sensors locally or regionally to reduce logistics and tariff exposure. Contract manufacturers in ASEAN are scaling small-series to high-volume runs, but the region still imports a meaningful share of advanced sensor components (ASICs, specialized transducers) from East Asia. For investors and OEM procurement teams, ASEAN presents a high-growth but margin-sensitive market where price pressure and local content expectations shape supplier strategies.
Key industry challenges include: ongoing competition from radar and camera solutions for blind spot functions (pressure toward multimodal fusion), environmental performance limitations of ultrasonics in certain weather/noise conditions, cost pressure at the OEM level that compresses supplier margins, the need to meet increasingly stringent automotive safety and diagnostic standards, and supply-chain concentration for specialized components (e.g., custom ASICs or certain MEMS/ceramic transducer parts). Additionally, integration complexity rises as OEMs demand richer diagnostics, software updates and compatibility with in-vehicle networks that were simpler in older, purely hardware-based ultrasonic modules. These constraints push suppliers either to innovate (improve signal processing and software) or to vertically integrate key components to protect margins.
Suppliers that can offer integrated modules (transducer + ASIC + firmware + diagnostics) at a competitive price point will retain the largest share of the volume OEM business. Building regional manufacturing footprints close to Asian and ASEAN assemblers reduces landed cost and shortens qualification cycles an advantage when OEMs shift feature standardization across model lines. Strategic partnerships between ultrasonic specialists and radar/camera system integrators are increasingly valuable because OEMs prefer consolidated ADAS suppliers who can guarantee sensor fusion and system-level validation. For entrants, focusing on differentiated firmware (false alarm reduction, adaptive sensitivity) and on testability for automotive production lines will accelerate OEM qualification. Finally, investors should watch reimbursement of safety features through regulation and fleet-spec decisions (e.g., mandates or insurer incentives) as these can rapidly expand addressable volumes.
Product Models
Ultrasonic blind spot detection sensors are critical components in advanced driver-assistance systems (ADAS), designed to enhance vehicle safety by detecting obstacles and other vehicles in blind spots. They use ultrasonic waves to provide real-time distance measurement and object detection.
Single-Point Sensors basic detection at one location. Notable products include:
Continental Basic Ultrasonic Sensor Continental AG: Single-point sensor for rear and side blind spot detection.
NXP Ultrasonic Sensor Reference Design NXP Semiconductors: Provides automotive-grade hardware for OEM blind spot solutions.
Murata Ultrasonic Sensor Module Murata Manufacturing: Compact single-point ultrasonic module adapted for automotive blind spot monitoring.
Panasonic Ultrasonic Proximity Sensor Panasonic Automotive: Used for near-field detection in parking assist and blind spot warning systems
Omron Ultrasonic Sensor Unit Omron Corporation: Automotive-grade sensor for object detection in blind spots.
Multi-Point Array Sensors multiple detection points for wider coverage. Examples include:
Valeo Ultrasonic Array System Valeo: Covers multiple blind spots for advanced parking assistance.
Continental Multi-Point Ultrasonic Array Continental AG: Expands detection range for trucks and SUVs
Denso Ultrasonic Array System Denso Corporation: Provides wider object recognition for ADAS.
Hyundai Mobis Multi-Array Ultrasonic Sensor Hyundai Mobis: Developed for autonomous parking and blind spot monitoring.
Aptiv Multi-Sensor Array Aptiv PLC: Expands coverage with intelligent data fusion.
Intelligent Fusion Sensors integrating ultrasonic with radar, camera, or AI algorithms for advanced perception. Notable products include:
Continental Fusion Ultrasonic + Radar Sensor Continental AG: Provides multi-modal sensing for advanced ADAS.
Denso Intelligent Fusion Sensor Denso Corporation: Supports semi-autonomous driving with multi-sensor inputs.
ZF Fusion Blind Spot Sensor ZF Friedrichshafen: Combines multiple sensing technologies for reliable safety.
Magna Fusion Ultrasonic Radar Sensor Magna International: Provides real-time blind spot and lane-change monitoring.
Hitachi Fusion Sensor Hitachi Automotive Systems: Merges ultrasonic, radar, and camera data for ADAS.
Ultrasonic blind spot detection sensors remain a high-volume, low-cost pillar of short-range ADAS functions. With a 2024 market value of USD 2,240 million and an assumed price point of USD 7 per unit, the segment supports hundreds of millions of modules annually and offers attractive factory-level margins in the 5065% range under efficient manufacturing. Growth at an 8.2% CAGR to 2031 implies steady expansion driven by higher per-vehicle ADAS content, ASEAN and broader Asian vehicle production growth, and incremental technical improvements that preserve ultrasonic relevance alongside radar and camera systems. Suppliers and investors who align production footprint, software differentiation and OEM integration strategies will capture the most durable value.

Investor Analysis
This report packages the addressable market , unit economics, and manufacturing metrics. How: Investors can use these numbers to model unit-demand scenarios, factory utilization sensitivity, potential margin expansion through vertical integration, and the financial impact of price erosion or raw-material inflation. Why: The ultrasonic BSD segment is volume-driven and sensitive to cost and local production scale; understanding per-unit margins and capacity lets investors size capital requirements, evaluate contract-manufacturer bottlenecks, and stress-test returns under different market-penetration or price-competition scenarios. The combination of large unit volumes and reasonable per-unit gross margins makes the sector attractive for strategic manufacturing investments, roll-up opportunities among smaller suppliers, or partnerships with tier-1 ADAS integrators.
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5 Reasons to Buy This Report
It quantifies a specific 2024 market size and converts that to a concrete unit volume figure for capacity and revenue modeling.
It provides per-unit economics (price, COGS, gross profit and margin) suitable for factory-level margin analysis and break-even planning.
It contains regional insight for Asia and ASEAN that informs production footprint and near-term demand allocation.
It highlights the latest industry developments and vendor activity necessary for market-timing and competitive due-diligence.
It outlines strategic moves that materially affect valuation and partnership strategy.
5 Key Questions Answered
What was the ultrasonic blind spot detection sensor market value in 2024 and how many units does that imply?
What are the representative per-unit manufacturing economics (price, COGS, gross profit, gross margin) at scale?
How robust is demand in Asia and ASEAN, and what specific implications exist for Indonesia as a production and demand hub?
What are the latest technology and supplier developments that could change competitive positions?
Where are the key risks and which strategic responses are most likely to preserve margin?
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: key insights, key emerging trends, etc.
Chapter 3: Manufacturers competitive analysis, detailed analysis of the product manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 5 & 6: Sales, revenue of the product in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 7: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: The main points and conclusions of the report.

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