Pea Flakes Market Set to Reach USD 2.9 Billion by 2035, Driven by Health-Conscious Consumers and Plant-Based Trends

The global pea flakes market is on a robust growth trajectory, estimated at USD 1.9 billion in 2025 and projected to reach USD 2.9 billion by 2035, reflecting a healthy compound annual growth rate (CAGR) of 4.2%. Rising awareness of the health benefits associated with pea flakes, coupled with their high nutritional content, is driving adoption across both food and pet food sectors.

Pea flakes, derived from yellow and green peas, are increasingly recognized as a versatile source of plant-based protein. In 2025, yellow pea flakes dominate the market with a 70% share, largely due to their superior protein content and digestibility. Meanwhile, the food processing sector remains the leading end-user, accounting for 50% of consumption. Their incorporation into soups, salads, baked goods, and high-protein snacks underscores their growing popularity among health-conscious consumers.

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Regional Insights and Growth Drivers

North America continues to hold the largest market share, with the United States leading the charge. The U.S. market benefits from a surge in demand for plant-based ingredients, clean-label products, and pet food applications, and is forecasted to grow at a CAGR of 4.5% from 2025 to 2035. Asia-Pacific, led by Japan, is emerging as the fastest-growing market, registering a CAGR of 4.6%. Germany follows closely with a 4.2% growth rate, reflecting strong consumer preference for sustainable and organic food alternatives. France, the UK, and other European markets also display steady growth, supported by rising vegan trends and government initiatives promoting healthy eating.

Market Segmentation Highlights

By nature, conventional pea flakes remain dominant, accounting for 75% of the market share in 2025. Their cost-effectiveness, scalability, and widespread use in commercial livestock, aquaculture, and bulk pet food contribute to their leading position, particularly in Asia, Latin America, and Eastern Europe. Organic pea flakes, while smaller in market share, are gaining traction among consumers seeking non-GMO and sustainable food options.

Packaging trends also reflect evolving consumer preferences. Pouches capture 40% of the market due to their portability, convenience, and eco-friendly characteristics. Retailers and e-commerce platforms are increasingly favoring pouches for their cost-effectiveness and shelf-life benefits, while online retailers are projected to hold 30% of the distribution channel share, driven by the surge in direct-to-consumer sales.

Investment and Innovation Opportunities

The pea flakes market is carving out a significant niche within broader food and functional ingredient markets. Representing approximately 6.2% of the plant-based protein segment, 7.8% of the pulse ingredients market, and 4.6% of the plant-based food sector, pea flakes are emerging as a clean-label, nutrient-rich solution for health-focused consumers. Manufacturers are increasingly focusing on innovation, sustainability, and product diversification. Organic and non-GMO certifications, eco-friendly production methods, and functional food applications are becoming central to new product development strategies.

Leading Market Players and Strategic Developments

The market is moderately fragmented, with key players including Garden Valley Foods, JR Farm, Gemef Industries (Sotexpro), BP Milling, Green Foods LLP, and PE Levona. These companies are leveraging sustainable production methods, expanding product portfolios, and entering strategic partnerships to strengthen market presence.

Global giants like Danone and Nutiva Inc. are also driving innovation. In 2025, Danone, through its plant-based brand Alpro, introduced a product line targeting children, addressing parental concerns about healthy eating. Nutiva Inc., recognized for its commitment to organic and non-GMO products, continues to expand its pea-based offerings, catering to growing demand for clean-label, protein-rich, and allergen-free foods.

Market Challenges and Future Outlook

Despite strong growth, the market faces challenges including high production costs for organic pea flakes, supply chain disruptions, price fluctuations in raw peas, and occasional consumer skepticism regarding nutritional comparisons with other plant-based proteins. Nevertheless, rising consumer interest in health, sustainability, and functional foods is expected to mitigate these barriers, positioning pea flakes as a key ingredient in the global shift toward plant-based diets.

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Conclusion

With its nutritional versatility, increasing applications in food and pet sectors, and alignment with sustainability trends, the pea flakes market is poised for sustained growth. Both established and emerging manufacturers have significant opportunities to innovate, expand, and capture market share, particularly by embracing clean-label, organic, and functional food trends. As consumer demand for high-protein, plant-based solutions continues to rise globally, the pea flakes market is expected to solidify its role as a vital component of the health-conscious and eco-friendly food landscape.

Explore FMI's related ongoing Coverage in Food and Beverage Domain:

Pea Flakes Market Share Analysis: https://www.futuremarketinsights.com/reports/pea-flakes-market-share-analysis

Pea Protein Market: https://www.futuremarketinsights.com/reports/pea-protein-market

Pea Fiber Market: https://www.futuremarketinsights.com/reports/pea-fiber-market

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