Press release
Americas COVID-19 Testing Market Outlook 2025-2035: Key Developments and Future Scope
Americas COVID-19 Testing Market
Key growth signals include:
• Persistent demand for rapid diagnostics amid emerging variants
• Expansion of AI-enabled at-home molecular tests
• Shift toward integrated respiratory panel testing
• Higher investments in national pandemic preparedness programs
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Strengthening Market Fundamentals Across Regions
The Americas continued to drive advancements in COVID-19 detection technologies in 2025, supported by substantial investments in laboratory automation, variant monitoring, and decentralized point-of-care testing. With the market valued at nearly USD 5.8 billion in 2025, long-term projections indicate a rise to USD 10.5 billion by 2035 at a CAGR of 6.2%.
North America remains the epicenter of advancement, leveraging strong healthcare networks, early adoption of diagnostic innovations, and supportive federal funding. Meanwhile, South American nations-particularly Brazil, Argentina, and Mexico-are deploying scalable testing programs, mobile diagnostic units, and lower-cost rapid test solutions to strengthen national surveillance systems.
Regional dynamics shaping growth:
• Broader respiratory illness screening programs
• Transition toward sustainable diagnostic materials
• Improved test affordability and accessibility in developing economies
Rising Challenges Amid Shifting Testing Behaviors
As the market transitions toward endemic management of COVID-19, demand fluctuations pose short-term limitations. Declining mass testing volumes, regulatory tightening, and normalization of travel and workplace policies have led to market consolidation. Several manufacturers face inventory and profitability constraints due to oversupply and changes in emergency authorizations.
However, the next decade introduces strong innovation-led opportunities. AI-powered diagnostics, CRISPR-based detection tools, and comprehensive respiratory multiplex panels are expected to redefine accuracy and turnaround time.
Growth Opportunities to Watch
• Adoption of multi-pathogen testing over single-virus diagnostics
• Increased integration of digital health platforms and cloud-based reporting
• Strengthening genomic surveillance for variants of concern
• Rapid expansion of decentralized, home-based PCR testing
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Transformational Trends: 2020-2024 vs. 2025-2035
From 2020 to 2024, the Americas market relied heavily on mass testing mandates, public health screening programs, and government-backed procurement. In contrast, 2025-2035 is characterized by sustainable diagnostics, regulatory rigor, and a shift toward predictive and AI-driven health technologies.
Key shifts include:
• Transition from emergency authorizations to permanent regulatory pathways
• Declining reliance on single-pathogen tests
• Emergence of self-administered molecular diagnostic tools
• Acceleration of smart inventory management and on-demand manufacturing
The U.S. continues to lead with a projected 6.3% CAGR, fueled by strong adoption of AI-enabled diagnostics and increasing investment in pandemic resilience. Canada follows closely with a 6.1% CAGR, supported by telemedicine-focused testing integration. Mexico (6.2% CAGR), Brazil (6.3% CAGR), and Argentina (6.1% CAGR) are experiencing growth through improved healthcare accessibility, mobile testing strategies, and expanded laboratory capabilities.
Product Segmentation That Defines Market Performance
SARS-CoV-2 antigen rapid test kits remain the most widely adopted testing option due to their affordability, fast turnaround, and suitability for mass screening. Nasopharyngeal swabs continue to dominate sample type preference thanks to their clinical reliability and accuracy for PCR and antigen-based detection.
Market drivers within diagnostic categories:
• Strong demand for rapid antigen testing for self-screening
• Rising adoption of multiplex real-time RT-PCR for clinical decision-making
• Expansion of online sales and retail pharmacy testing access
Competitive Landscape: Leaders Shaping Diagnostic Innovation
Major diagnostic manufacturers continue to invest in high-speed molecular systems, AI-powered analytics, and home-based test kits. Abbott, Roche, Thermo Fisher Scientific, BD, and Quidel collectively hold a substantial share of the market, with innovation ecosystems driving next-generation diagnostic solutions.
Notable innovation trends:
• AI-assisted result interpretation
• Automated high-throughput PCR systems
• Digital health integration for population-wide disease monitoring
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