Comprehensive 2025 Exhibition Market Overview: Trends, Forecasts, and Growth Drivers

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What Is the Expected CAGR for the Exhibition Market Through 2025?
In recent years, the show market has significantly expanded. Its financial magnitude is expected to witness an upward trajectory from $67.1 billion in 2024 to $70.64 billion in 2025, signifying a compound annual growth rate (CAGR) of 5.3%. The previous period's growth was powered by enhancements in disposable incomes, urban evolution, cultural investments, as well as assistance and funds provided by the government, and the rise in cultural tourism.

What's the Projected Size of the Global Exhibition Market by 2029?
In the upcoming years, the exhibition market size is set to witness robust expansion. It is projected to reach $87.92 billion in 2029 with a compound annual growth rate (CAGR) of 5.6%. The anticipated growth during the forecast period can be credited to continuous urban revitalization initiatives, advancements in interactive and digital technologies, the proliferation of global cultural exchange programs, an increased emphasis on arts education, and public participation. Significant trends expected in the forecast period include virtual and hybrid displays, enhanced usage of interactive and immersive technologies, the emergence of specialized and niche exhibitions, a focus on sustainability and eco-conscious practices, along with the upsurge of data-driven and customized experiences.

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Top Growth Drivers in the Exhibition Industry: What's Accelerating the Market?
The expansion of the exhibition market is anticipated to be driven by the growth of the arts and cultural industries. The arts and cultural sector is a wide-ranging industry, encompassing entities and actions linked to the creation, production, dissemination, and marketing of cultural and artistic offerings. The development of this sector is spurred by increasing disposable incomes and evolving consumer spending habits, facilitating more substantial investments in artistic and cultural experiences. Exhibitions play a critical role for the arts and cultural sector, serving as a venue for presenting and marketing art, engaging the audience, fostering cultural interchange, providing educational opportunities, bolstering market expansion, and enhancing community ties. As an example, in March 2024, the National Endowment for the Arts (NEA), a US-based governmental organization, reported that the arts and cultural sector's economy grew by 4.8% from 2021 to 2022. Consequently, the exhibition market will be driven by the expanding arts and cultural industries.

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What Trends Will Shape the Exhibition Market Through 2029 and Beyond?
Leading businesses in the exhibition market are prioritizing the development of technologically advanced tools for event and exhibition planning, like mobile applications (apps), in order to improve attendee engagement, streamline operational processes, and offer innovative solutions for a seamless event experience. Mobile apps offer a comprehensive set of features for managing event timelines, exhibitor logistics, participant registration, and interactive tools to facilitate planning and execution of exhibitions and events. For example, in November 2023, Simpleview, a marketing software company based in the US, launched the Eventsforce mobile app, intended as an affordable solution for tourism event firms who aim to amplify attendee engagement. This app provides convenient features for attendees, exhibitors, sponsors, and organizers alike, such as undisturbed integration with key association management systems (AMS) or customer relationship management (CRM) and event management systems, mobile and desktop accessibility, superior QR code scanning, and gamification features to enhance engagement.

What Are the Main Segments in the Exhibition Market?
The exhibitionmarket covered in this report is segmented -

1) By Exhibition: Traditional Exhibitions, Virtual Exhibitions, Hybrid Exhibitions
2) By Revenue Stream: Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services
3) By Enterprise Size: Large Enterprise, Small And Midsize Enterprise (SME)
4) By Industry: Consumer Goods And Retail Sector, Hospitality Sector, ART Fuel Forum (AFF) And Energy Sector, Automotive And Transportation Sector, Industrial Sector, Entertainment Sector, Other Industries

Subsegments:
1) By Traditional Exhibitions: In-Person Trade Shows, Industry-Specific Expos and Conferences, Product and Service Showcases, Cultural and Art Exhibitions, Local and Regional Exhibitions, International Exhibitions and Fairs
2) By Virtual Exhibitions: Online Trade Shows, Virtual Product Launch Events, Web-Based Industry Conferences, Virtual Art and Cultural Exhibitions, Digital Networking Events, Virtual Job Fairs and Career Expos
3) By Hybrid Exhibitions: Hybrid Trade Shows (In-Person And Online), Hybrid Conferences with Virtual and Physical Components, Hybrid Product Demos and Showcases, Hybrid Networking and B2B Meetings, Hybrid Art and Cultural Events, Hybrid Education and Training Exhibitions

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Which Top Companies are Driving Growth in the Exhibition Market?
Major companies operating in the exhibition market are Reed Exhibitions, Informa Markets, GL Events, Ascential plc, MCH Group, Emerald Expositions, Messe München, Clarion Events, Fiera Milano SpA, NürnbergMesse, Artexis Easyfairs, Comexposium, dmg events, Hyve Group, Tüyap Fairs and Exhibitions Organization Inc., Koelnmesse, RAI Amsterdam, Fira Barcelona, Pico Global, Tarsus Group, Messe Düsseldorf, Messe Frankfurt, ITE Group

Which Regions Will Dominate the Exhibition Market Through 2029?
North America was the largest region in the exhibition market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the exhibition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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