United States Pet Treats Market Size, Share, Trends | Future outlook, Growth Forecast 2025

"The Global Pet Treats Market valued is growing at a high CAGR during the forecast period (2024-2031)." As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In August 2025, Mars Petcare launched a new line of functional pet treats enriched with probiotics and vitamins to support gut health and immunity. The treats are designed for both dogs and cats to improve overall wellness.

✅ In July 2025, Nestlé Purina introduced grain-free and natural ingredient pet treats focusing on dental health and weight management. The products aim to combine taste, nutrition, and functional benefits for pets.

✅ In June 2025, Hill's Pet Nutrition released a range of soft chews and biscuits with postbiotics and antioxidants to enhance digestive health and support healthy aging in pets.

Japan: Recent Industry Developments

✅ In August 2025, Royal Canin Japan launched functional pet treats targeting digestive health, immunity, and skin condition. The products combine prebiotics, vitamins, and natural flavors for cats and dogs.

✅ In July 2025, Unicharm introduced a line of natural ingredient pet treats enriched with probiotics and minerals for healthy digestion and overall wellness. The range is designed for pets of all life stages.

✅ In June 2025, Iams Japan released postbiotic and protein-rich pet treats to support gut health, immunity, and energy for active pets. The products focus on natural ingredients and scientific formulation.

Pet Treats Market: Drivers

The pet treats market is experiencing robust growth as pet owners increasingly prioritize the health, wellness, and enjoyment of their animals. Rising pet adoption, humanization of pets, and growing awareness of the benefits of functional and nutritious treats are driving demand. Consumers are seeking products that provide added health benefits, such as dental care, joint support, and digestive health, in addition to taste and enjoyment. Expansion of e-commerce platforms and retail availability is making premium and specialized pet treats more accessible. Social media influence and pet wellness trends are further encouraging adoption of innovative treat products.

Technological advancements are significantly enhancing the pet treats market. Innovations in formulation, such as inclusion of probiotics, vitamins, minerals, and natural ingredients, are improving nutritional value and health benefits. Advanced processing techniques ensure safety, extended shelf life, and palatability. Development of breed-specific, age-specific, and functional treats allows for tailored nutrition for pets with different needs. Additionally, sustainable packaging and clean-label ingredients align with growing consumer preferences for eco-friendly and transparent products. With ongoing innovation and increasing focus on pet health and wellness, the pet treats market is poised for sustained growth.

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Segment Covered in the Pet Treats Market:

➥ By Product Type: Crunchy Treats, Freeze-dried and Jerky Treats, Soft and Chewy Treats, Others
➥ By Animal Type: Dogs, Cats, Others
➥ By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Sales, Others

Research Process:

Both primary and secondary data sources have been used in the Pet Treats Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Pet Treats Market Research Industry:

➠ Who leads the Pet Treats industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Pet Treats market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Pet Treats market growth?
➠ What are the dominant sales and distribution strategies in the Pet Treats industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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