Denise Boomkens launches The Guide - a new vision on aging for women 40+

Amsterdam, 11 September 2025
Denise Boomkens, internationally acclaimed photographer and founder of AndBloom, proudly launches The Guide - a 365-page interactive journal created to inspire, encourage and empower women over 40. With a unique blend of photography, storytelling, reflective writing prompts and exclusive online content, The Guide invites women to celebrate aging as a season of growth, strength and beauty.
Far from being a traditional planner or a typical self-help book, The Guide offers a fresh perspective on life after 40. It addresses the real and often overlooked experiences of women in midlife: perimenopause, hormonal changes, self-confidence, mental health, identity shifts and the rediscovery of personal dreams. Through interviews with inspiring women from around the world, practical rituals and weekly journaling exercises, readers are encouraged to reflect on who they were, who they are, and who they want to become.
Interactive QR codes integrated throughout the book unlock affirmations, expert-led video sessions and seasonal celebrations designed especially for the AndBloom community. These features make The Guide not only a book, but also a living experience that evolves with its readers.
The launch of The Guide is celebrated today in Amsterdam, the city where the AndBloom movement began. The launch event marks the start of an international Lunch & Signing Tour across major cultural capitals including Paris, London, Barcelona, Milan and New York. Each event combines intimate gatherings with Denise Boomkens, inspiring conversations and the opportunity for readers to connect with like-minded women.
AndBloom has built a global community of more than one million women over 40 through social media, publishing and storytelling. The release of The Guide is the natural continuation of this mission: to challenge stereotypes around aging, to give visibility to diverse female experiences and to create tools for living with authenticity and joy.
More information about The Guide, the international tour and AndBloom can be found at https://andbloom.com/en-gb and https://andbloom.com/en-gb/press.

FULL POSTAL ADDRESS and complete contact informations / Presscontact
AndBloom Publishers
Prins Hendrikstraat 99
2405 AH Alphen aan den Rijn
The Netherlands
Press contact:
Martin Uipkes
press@andbloom.com
+31 (0)6 2062 2395

AndBloom Publishers is part of Bloomers BV, founded by photographer and creative director Denise Boomkens. AndBloom is a global lifestyle platform dedicated to celebrating women over 40 through photography, publishing, fashion, beauty and community events. With more than one million followers worldwide and a reach of over four million people each month, AndBloom has become a leading voice in the pro-aging movement.
AndBloom Publishers focuses on creating books and editorial content that inspire women to embrace aging with confidence, wisdom and style. Other entities within Bloomers BV include AndBloom The Shop, an international webshop offering curated lifestyle products, and AndBloom.Amsterdam, a platform for creative collaborations and brand partnerships.

This release was published on openPR.