Press release
Visual Novel Games Market Research: projected to expand from US$515 million in 2024 to US$1,002 million by 2031
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Leading Companies
SEGA
Capcom
ZA/UM Studio
Nitroplus
Spike Chunsoft
Frontwing
Purple Software
ProjectMoon
Aquaplus
Regista
Nippon Ichi Software
Idea Factory
Bandai Namco
SIGONO
Tencent
07th Expansion
Crazy Maple Studio
Pixelberry Studios
Pocket Gems
Mechat
My Fantasy
66RPG
NetEase Games
Applications
Female
Male
Classification
Romance Games
Adventure Games
Mystery Games
Others
Latest Data
· Market size: US$515 million (2024) → US$1,002 million (2031)
· Growth rate: CAGR 10.1% (2025-2031)
· Coverage: Global analysis with segmentation by Type and Application, and detailed regional outlook across North America, Europe, Asia-Pacific, South America, and MEA
· Competitive landscape: Profiles and 2024 baselines for leading companies with product-level coverage, regional distribution, and downstream demand patterns
2025 News Highlights & What's New
Key / Visual Arts launched Summer Pockets REFLECTION BLUE worldwide on Steam in June 2025 with English, Japanese, and Simplified Chinese support. The expanded edition adds new routes and content, marking a significant step in global VN rollout after Tencent's acquisition of Visual Arts.
Capcom released Apollo Justice: Ace Attorney Trilogy in January 2024 for multiple platforms, packaging 16 episodes with enhanced features and multi-language support. By June 2025, the Ace Attorney series reached 13 million units sold, reflecting sustained demand for narrative-forward back catalogs.
Idea Factory delivered multiple 2024-2025 otome releases in English, such as Sympathy Kiss and Tengoku Struggle -Strayside-, reinforcing Nintendo Switch as a leading console channel for romance VNs in the West.
Shueisha Games and SIGONO confirmed OPUS: Prism Peak for 2025 with PC, Switch, and Switch 2 versions, showcasing multi-ending narrative adventures with strong publisher backing.
Episode by Pocket Gems reached over 10 billion episodes viewed across more than 150,000 stories, demonstrating the massive scale of mobile interactive-story platforms.
Five Flagship Products - Data-Led Snapshots
Capcom - Apollo Justice: Ace Attorney Trilogy
· Release: January 2024 on multiple platforms
· Includes 16 episodes across three games with DLC and quality improvements
· Multi-language support including Japanese, English, French, German, Korean, Simplified and Traditional Chinese
· Franchise total sales: 13 million units by June 2025
Tencent (Visual Arts/Key) - Summer Pockets REFLECTION BLUE
· Release: June 2025 on Steam
· Adds new heroines and story routes with quality-of-life enhancements
· Languages: English, Japanese, Simplified Chinese
· First major global English release for the expanded edition after Tencent's acquisition
SIGONO - OPUS: Prism Peak
· Planned release: 2025 on PC, Switch, Switch 2
· Multi-ending photography-driven narrative adventure
· Featured at major game expos in 2025 for early player access
Idea Factory - Sympathy Kiss
· Release: February 2024 on Nintendo Switch (English edition)
· Full Japanese voice acting with English text
· Targeted at the growing Western otome audience
Pocket Gems - Episode
· Scale: Over 10 billion episodes viewed, more than 150,000 stories
· Business model: Free-to-play with creator tools and premium content options
Downstream Customers
Valve
Sony Interactive Entertainment
Nintendo
Microsoft
Apple
Epic Games
GOG
itch corp
Humble Bundle
Limited Run Games
Aksys Games
PQube
Sekai Project
NIS America
Market Trend
Multilingual Globalization Accelerates
The 2025 release of Summer Pockets REFLECTION BLUE with three language options highlights a trend of near-simultaneous global launches. Major publishers are shortening localization timelines to capture international audiences faster.
Switch Leads Otome in the West
Nintendo Switch remains the main platform for localized otome games in North America and Europe. Consistent releases and strong collector demand support long-term growth.
Remasters & Collections as Growth Levers
Enhanced editions such as Apollo Justice: Ace Attorney Trilogy prove that remasters with multilingual support and bonus features can extend the revenue cycle of established IPs.
VN-Adjacent Hybrids Gain Publisher Confidence
Games like OPUS: Prism Peak blend visual novel storytelling with other gameplay mechanics, attracting broader audiences and more publisher investment.
PC and Platform Promotions Sustain Discoverability
Seasonal sales and curated collections keep classic and new visual novels visible, maintaining engagement between major releases.
Mobile UGC as a Durable Demand Engine
Platforms like Episode leverage massive user-generated content libraries to draw in millions of players, creating pipelines for future cross-media adaptations.
Cross-Border Ownership Tightens Supply Chains
Acquisitions such as Tencent's purchase of Visual Arts align global distribution networks and localization resources, enabling faster and wider global rollouts.
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QY Research has established close partnerships with over 71,000 global leading players. With more than 20,000 industry experts worldwide, we maintain a strong global network to efficiently gather insights and raw data.
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More than 30 IPOs and over 5,000 global media outlets and major corporations have used our data, solidifying QY Research as a global leader in data supply. We are committed to delivering services that exceed both client and societal expectations.
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