Android Games Market Top Key Players - EA Mobile – Sports and Other genres, King, Tencent Games, Sony Games, Supercell Games, Miniclip Games, Rovio Entertainment, Activision Inc, Microsoft Games
Android was first launched in 2005 when Google acquired a small startup called Android Inc. This has sparked speculation that Google is interested in expanding into the mobile device space. With the release of Android version 1.0 in 2008, all speculation has ended and Android has taken on a new challenge in the mobile market.
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ANDROID GAMES MARKET DYNAMICS
• The Android game Market is one of the fastest growing industries in the world, especially in India. In the last few years, mobile gaming has been an option for people from all walks of life and entertainment to anyone in all demographics to pursue a career in the gaming industry.
• There are several strategies focused on maintaining better market dynamics to increase revenue by recruiting and engaging gamers. Free to play Android game Market is free to download. Users have full access to the game right from the start, so this model is a free-to-play game model, the main source of revenue is advertising, but ads are occasionally shown.
ANDROID GAMES MARKET SEGMENTATION
The Global android games market can be segmented into following categories for further analysis.
By Integration Type
• Android Mobile Device
• Android Tablet / Tab
• Android based console – Laptop
• Android Based Console – PC
• Inter OS Operability Console
By Genres / Gameplay Type
• Arcade Android Games
• Action Android Games
• Puzzle based Android Games
• Adventure Based Android Games
• Racing Android Games
• Miniaturized Android Games
By Usage Scenario
• Direct Gameplay
• Competitive Gameplay
• Casual Gameplay
• Commercial Revenue Gameplay
• Learning based Gameplay
By Regional Classification
• Asia Pacific Region – APAC
• Middle East and Gulf Region
• Africa Region
• North America Region
• Europe Region
• Latin America and Caribbean Region
RECENT MARKET TECHNOLOGICAL TRENDS IN ANDROID GAMES MARKET
• Today's mobile devices are increasingly similar to portable computers, increasing processing power, significant storage space, and exciting multimedia features. However, transforming a mobile device into a mobile game console requires improvements in graphics capabilities and network technology.
• In the near future, at the rate of current technological availability, network latency will decrease, making free network technologies such as WiFi and Bluetooth available for entry-level mobile devices. In such a scenario, the game application on Android is written so that it has a path that automatically selects the best communication technology in a transparent way from the user's point of view.
In the world of Android games, it's important to take a continuous, technical approach to enhancing user interfaces and user relevance to game requirements. This is the main purpose of various enterprises engaged in the development of Android gaming platforms for various devices.
MAJOR PLAYERS IN ANDROID GAMES MARKET
• EA Mobile – Sports and Other genres
• Tencent Games
• Sony Games
• Supercell Games
• Miniclip Games
• Rovio Entertainment
• Activision Inc
• Microsoft Games
• Nintendo Games
• Google Inc.
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