From Blank Space to Bold Sparkle: Taylor Swift Is Rewriting UK Engagement Ring Rules

Taylor Swift just got engaged, driving UK couples to rethink what makes the perfect sparkler! Fans have watched Taylor trade "Blank Space" for a love that's ring-worthy, and now the ripple effect is hitting engagement ring searches across the UK.

Abbott Lyon's latest data paints a super clear picture: what's hot in engagement jewellery right now is all about bold shapes, personal meaning, and a touch of star power: https://www.abbottlyon.com/blogs/style-tips/discover-the-uks-favourite-engagement-ring-styles-trends-by-region

With the UK jewellery market in the midst of change, Abbott Lyon's analysis reveals the top styles, diamond shapes, and regional differences defining how Brits are shopping for "forever" rings. From the timeless solitaire to bold celebrity-driven designs like the "Toi et Moi," this data highlights what's really sparkling in 2025.

The 3 Hottest Diamond Picks

1. Round
Market Share: 45%
Why It's Hot: The classic sparkle that never fades

2 Oval
Market Share: 33%
Why It's Hot: Sleek, elongating, and fast rising

3 Cushion
Market Share: 6.3%
Why It's Hot: Romantic and soft-edged

Oval & Cushion Cuts Are Rising Fast
While round diamonds continue to dominate overall (45% market share), oval stones are now the fastest climber at 33%, especially in trend-conscious London and the East of England.

And thanks to Taylor Swift, cushion cuts - which currently account for 6.3% of the market - are expected to see a significant uplift. Her elongated cushion-cut design embodies "old world glamour with modern edge," and Abbott Lyon predicts it will fuel a new wave of celebrity-inspired proposals in 2025.

The Top 3 Ring Styles Everyone Wants Now

1 Solitaire
Market Share: 47%
Why It's Hot: Timeless, elegant, effortless sparkle

2 Trilogy
Market Share: 20%
Why It's Hot: Romance meets tradition - past, present, future

3 Vintage/Art Deco
Market Share: 10%
Why It's Hot: Retro chic with staying power

Solitaire Still Rules the Market
Despite the buzz around Swift's cushion-cut sparkler, the solitaire remains the UK's most indemand engagement ring style, with 47% of couples choosing it. Particularly popular in Scotland, Yorkshire, and Northern Ireland, the solitaire's understated elegance continues to appeal to couples seeking timeless glamour that will never go out of style.

Regional Ring Trends & Spending Habits Across the UK
Engagement ring choices across the UK reveal not only personal style but also cultural identity and spending habits. In London and the East of England, sleek oval solitaires dominate, reflecting a modern, cosmopolitan taste, while in Scotland and Wales, trilogy and vintage designs thrive, driven by a love of heritage symbolism. The North West and Midlands lean towards bold halo rings that maximise sparkle, whereas Yorkshire and Northern Ireland stay loyal to the classic solitaire, a trusted choice for timeless elegance.

When it comes to budgets, regional differences are just as striking. Couples in the South West are the biggest spenders, with an average outlay of £3,784 - nearly 20% of their total wedding budget. Londoners spend around £2,335, cementing their role as global trendsetters while still prioritising other wedding costs. Meanwhile, Scotland and Yorkshire take a more practical approach, with average spends ranging from £862 to £1,261, proving that meaningful sparkle doesn't have to come with a luxury price tag.

And now, with Taylor Swift's elongated cushion-cut diamond dominating headlines, Abbott Lyon predict London and the South East will be the first to embrace this star-inspired style, while heritage-driven regions like Scotland and Wales may weave it into vintage-inspired settings - blending timeless romance with a touch of celebrity glamour.

Methodology: This report utilises market data from leading industry research, trade data, and consumer insights gathered during 2023-2025.

Market share, style, and preference data were compiled from a variety of sources, including UK and European jewellery market reports, retail sales statistics, consumer surveys, and engagement ring trend analyses from Grand View Research, Statista, and specialist jewellery trade organisations including Hatton Garden Diamond Group.

Regional variations were examined using data from key UK jewellery hubs (like Birmingham Jewellery Quarter and Hatton Garden, London), supported by retail sales figures and localised search engine data.

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More About Abbott Lyon: Abbott Lyon designs jewellery with meaning. Crafted using sustainable materials and customisable finishes, our pieces are made to celebrate life's milestones - without compromising on ethics or elegance. We believe the best jewellery doesn't just look good. It feels right.

Discover more at www.abbottlyon.com

This release was published on openPR.