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Intex & Intel participate in 'Dog Fights Gaming Nights'

04-08-2008 07:27 PM CET | IT, New Media & Software

Press release from: INTEX TECHNOLOGIES

/ PR Agency: Mutual PR
Intex Technologies (India) Ltd, one of the fastest growing IT hardware, mobile phones & electronics companies, associated with Intel to participate in the popular gaming event 'Dog Fights Gaming Nights' -organised by The History Channel on April 4, 2008 at Cafe Morrison, New Delhi.

The four-hours- long event at Cafe Morrison had a large audience playing the very best electronic arts games on 17 of Intex Platinum Workstations equipped with Intel's Core 2 Quad processor and 15 of Intex TFT-LCD monitors. There were Intex multimedia speakers also playing the music “on demand” in the background.

The History Channel has been organizing the event at various lounges -popular hang-outs amongst youths- across Delhi & Mumbai to bring in together hard core gamers, gaming technicians and youngsters to experience the emerging opportunities and "Real world" Information in global gaming industry.

As per Mr. Sanjay Kumar, Business Manager- PC, Intex, “This activity is one of the multifarious brand building activities which Intel has been carrying out jointly with Intex as a result of the premier channel partnership with Intex for its range of PCs. It is the fifth gaming event where Intex has participated in association with Intel after IITF-Nov, 2007- where we put up a Gaming Zone, SKOAR gaming event at Mumbai in Jan-08 and events at college festivals of Delhi College of Engineering & Punjab Engineering College in Feb & March-08 respectively."

Intex has also been conferred with “INNOVATION CHAMPION” award in Intel Channel Conference (ICC), Dec 2007, held at New Delhi. This award is given to those System Integrators who are investing in higher end technology & making it very affordable to consumers; whose business is showing consistent growth in terms of the offerings in the product mix and brand credibility.

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About Intex Technologies

Intex Technologies is a 12-year-old IT Hardware, Mobile Phones and Electronics company, headquartered at New Delhi. It has been ranked 104 amongst the 200 fastest growing IT(hardware & Software) companies in India by Data Quest (July, 2007).The company has a pan-India presence though its own network of 2 regional offices, 4 mother-warehouses, 28 branches and 62 company owned service centres and 33 authorised service Centers to intensify the presence of our service network for customers of GSM mobile handsets.

Brand 'Intex' covers 08 business segments- PC, Consumer Electronics, Power Electronics, Computer Peripherals, Retail, GSM Mobile Phones, In-Car Accessories and Enterprise Business. The business segments cover a portfolio of 26 Product Groups spread across more than 300 products ranging from Desktops, Notebooks, TFT-LCD monitors, DVD players, Home Theatre Systems, Subwoofers, Headphones, Web Cameras, GSM Mobile phones, Home UPS and Computer Peripherals to name just a few.

The sales are routed through a channel network comprising of 800 + distributors and 12,000+ dealers spread across the country. Through its retail business vertical, Intex products are positioned at 81 dedicated counters of reputed chains of hyper markets and specialty stores.

During the last 5 financial years, the company has achieved a CAGR of 52 % as compared with industry annual growth rate of about 25-30%. Turnover increased from Rs. 32 crore in 2001-02 to Rs. 260 crore in 2006-07. In pursuit of its goal to reach 360 crores by 2008, the brand has been growing beyond computer peripherals for some time now. Over the last 12-18 months, Intex has expanded its product offerings by adding products with more end-user interface like Desktop PCs, Notebooks, TFT-LCD Monitors, home UPS, DVD Players, Home Theatre Systems, GSM Mobile Phones and In-Car Accessories (Audio –Video, etc.)

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